Copywriting is the process of structuring and writing text to perfectly promote a person, business, opinion or idea to the right audience. Although the word 'copy' may be applied to any content intended for printing (as in the body of a newspaper article or book), we use the term "copywriter" specifically in the context of promotional media, regardless of the medium (as in advertisements for print, television, radio or other media).
According to Andy Maslen (2015, p.13) in his book “Persuasive Copywriting”, copywriting is “the commercial activity of creating, maintaining and deepening profitable relationships using the written word”.
We support you to persuade your readers, listener or viewer to respond to a marketing copy or promotional text - for example, to buy your product / service or to subscribe to a certain viewpoint / message.To us at Globibo, our copywriting service is all about helping you to sell your service/product. Unfortunately, there are many people out there who write sales copy, but are they equipped or trained to do it right, to use the right words to “sell” your service/product?
When you engage our copywriting services, our copywriters will provide an essential element in the creative process of your company, and supply the text (otherwise known as copy) that accompanies the imagery in advertisements. We will manipulate the combination of imagery and words to mould ideas to create advertising material for your company.
Not sure if you should get our copywriting services? Check out the blog ‘Why Is It A Good Idea To Hire Copy Editors?’
Globibo provides different types of Copywriting as per your requirement. Basically, all the three types of copywriting below have the same objectives which are to look into the minds of the target buyer/customer, think of ways to make them feel that your service/product is the best, and guide them towards your service/product.
Our Copywriters help creating direct sales letters, brochures, postcards, television or radio commercial scripts, online ads, and other marketing communications media.
Globibo’s copywriters provide copywriting services for mail pieces, taglines, jingle lyrics, web page content, e-mail, and other Internet content, white papers.
Content-writing on Web-sites may include among its objectives the achievement of higher rankings in search engines (Search-Engine Ranking Optimization). Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal. Copywriting for social media content including blog posts, tweets, and social-networking site posts.
We work with the best Copywriters around the world to find the most suitable match for your specific industry and requirements. As part of our creative team our Copywriters will develop and fine-tune your texts until you are fully satisfied with the final outcome. For that, we make sure that the right procedure is followed and proper updates have been provided to the customer.
All Globibo copywriters adopt the following positive traits:
Our copywriters know how to create quality content, and you can find out about effective copywriting too in our blog ‘Steps for Effective Copywriting’
A copywriter structures the content based on a determined marketing strategy to reach the right target audience. Copywriters are selected based on academic knowledge as well as vast experience in the specific industry. Projects in the area of marketing or technical disciplines also often include an editing process in which another linguist provides more rigorous alternatives to the suggested text. The difference between Editing and Proofreading is summarized in the picture below:
To know more about our copywriters,contact us
If you want to know more about our Copywriting & Editing processes or approach, please contact us
We are also able to assist you in copywriting any e-book you would like to take to the next level in the market.
Types of e-books: business, marketing, finance, manufacturing, law, technology, travel, education, healthcare, entertainment, etc.
The process is simple and is as follows:
1. Does Copywriting require a specific writing style?
Copywriting as such doesn’t have a fixed writing format. The content generated through copywriting depends on the client’s needs and the tone of that particular service. The idea is to write copies that attract and inform the audience through simple yet impactful content.
2. How long does a copywriting project take?
The completion of a copywriting project depends on various factors. The number one factor is the size of the project. If the task is for 10-15 pages, it will take more than a week. Other than that, researching can also take a fair bit of time depending on the topic.
3. What makes a copywriter reliable?
Copywriting is an art that requires certain skills. Make sure the copywriters you choose have their way around words. They must be experienced writers with good communication and researching skills.
4. What is the difference between copywriting and content marketing?
Copywriting is the act of writing text for the purpose of marketing. The product is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action, like making a purchase, subscribing to a newsletter, calling for more information, etc.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. As such Content Marketing is a broader function that also includes the publishing / distribution of content, while Copywriting is just the actual writing itself.
5. How is copywriting service charged?
Generally Copywriting Services are charged “per word”. The price per word is determined by the subject and seniority of the writer, as well as the number of rounds of revisions.
6. Why do you need copywriting services?
Copywriting is a professional service required to optimize your website, improve your online marketing, and improve client engagement.
7. Is copywriting different from content writing?
Yes, content writing is primarily done for entertainment purposes, but copywriting is done for SEO. It is necessary to increase client engagement.
8. Does that mean copywriting does not require skilful writers?
In reality, copywriting requires skilful writers who can combine both content writing and SEO management skills.
9. Is there room for innovation in copywriting?
Client engagement means attracting the attention of the client. This can be in the form of attractive brochures, which need to be innovative for better client engagement.
10. Why is copywriting important for website optimization?
Copywriting is necessary to help attract organic web traffic to a website. Subsequently, this is necessary to improve the ranking of the website in the search engine landing pages.
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