Copywriting is the process of structuring text to perfectly promote a person, business, opinion or idea to the right audience. Although the word 'copy' may be applied to any content intended for printing (as in the body of a newspaper article or book), we use the term copywriter specifically to promotional situations, regardless of the medium (as in advertisements for print, television, radio or other media).
With the purpose of marketing copy, or promotional text, we support you to persuade the reader, listener or viewer to act - for example, to buy your product or subscribe to a certain viewpoint.
Our Copywriters are used to help create direct mail pieces, tag-lines, jingle lyrics, web page content (although if the purpose is not ultimately promotional, its author might prefer to be called a content writer), online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. It can also appear in social media content including blog posts, tweets, and social-networking site posts.
Content-writing on Web-sites may include among its objectives the achievement of higher rankings in search engines (Search-Engine Ranking Optimization). Known as "organic" search engine optimization (SEO), this practice involves the strategic placement and repetition of keywords and keyword phrases on web pages, writing in a manner that human readers would consider normal.
We work with the best Copywriters around the world to find the best match for your specific industry and requirement. As part of our creative team our Copywriters will develop and fine-tune your texts until you are fully satisfied with the final outcome.
Our Client-Engagement process starts with understanding the objectives of your copywriting activities. Based on those objectives and specific domain, we will suggest the right working model, process and copywriter. After agreeing to the project approach, the project manager will remain your central contact person for all activities. All writing activities can have multiple iterations of revision and editing. Furthermore, content testing or validation processes (including A/B tests) can provide feedback for individual components or the entire body of work. Our monitoring and analytics tools facilitate segmented qualitative and quantitative feedback to provide insights in regards to marketing impact and conversion of the copywriting products. After aligning the content to the best potential impact, we also support our clients in the publishing and distribution process.
If you want to know more about our Copywriting & Editing Processes or Approach, please contact us.
China: +86 21 8024 6090
France: +33 6 1302 2599
Germany: +49 (030) 8093 5151
Hong Kong: +852 5801 9962
India: +91 (11) 4248 4066
Malaysia: +603 9212 4206
Philippines: +63 2231 2180
Singapore: +65 6336 9002
Spain: +34 675 225 364
Vietnam: +84 985 611 322
UK: +44 (020) 3239 5530
US: +1 (718) 713 8593
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