What is a Voice-over? Imagine your company has just launched a new range of skin product, and your marketing department is developing a short video clip for the social media. They have decided on the following scenario - A beautiful woman is waking up early in the morning - as she opens her dreamy, half-closed hazel eyes - a voice gently echoes from somewhere: “Feel alive as you wake up…a whole new day…a whole new experience…a whole new feel…the soft touch of your skin…”.
Hence, a voice-over is a production technique whereby a voice which is not part of the narrative (non-diegetic) is used in a radio, television production, filmmaking, theatre, or other presentations. The Voice-over may be spoken by someone who appears elsewhere in the production or by a specialist voice talent.
Why do a Voice-over? A Voice-over in your advertisements helps your connect with your customers when they watch and listen to your advertisement. Here at Globibo, our voice-over experts will help you communicate your unique brand to your customers with the perfect voice, words, tone, emotions, energy, image, etc. so that your brand or “the voice” remains in their minds.
For your Voice-over projects, Globibo has:
Voice-over translation is a common requirements in different media. For classical movies the sound is normally voiced by at least four actors. The voice artists try to match the original voice and preserve the intonation. The main reason for the use of this type of translation is that unlike synchronized voice translation, it takes a relatively short time to produce as there is no need to synchronize the voices with the character's lip movements, which is compensated by the quieted original audio. When there is no speaking in the film for some time, the original sound is turned up.
One of the most important things for Voice-over projects is that we identify the right Voice-over artists for you. Globibo has a large pool of professional Voice-over talents on stand-by to commence small or large-scale projects. To make sure that we allocate the best Voice-over artist for your project, we carefully review the following criteria:
a) Language proficiency: Globibo, first of all, check the working Language pair of the Voice-over artist and his or her proficiency in that particular language
b) Tone: Globibo checks the Voice-over samples of a particular artist to check the tone, accent, and clarity in his/her voice. The Voice-over artist must be understandable to the customers, and if possible with the same accent or language. For example, the English language accent could be either British or American.
c) Voice-over Experience: Globibo then checks the experience of the Voice-over, if it is matching the requirements of a particular project.
d) Age: It is necessary to ascertain the target audience. For example, if the advertisement is for the younger generation, then a Voice-over artist with a child’s voice would be preferable. But of course there are some Voice-over artists who are able to mimic just about anyone!
Voice-over Client’s preferences: After checking the above four points, samples of shortlisted Voice-over artists are shared with the client to conclude on their preferences.
Globibo follows some simple process steps to deliver Voice-over projects on time.Voice-over Step 1: Analysis
Globibo’s initial step is to perform a feasibility analysis where we collect the information about the industry type, target audience, company background, language, requirement of translation (if any), file-type, format required for the final file and any particular preference for the Voice-over artist. Based on this, we can develop the quotation and turnaround-time for the client.Voice-over Step2: Document collection
Receive the file from client and review completeness.Voice-over Step 3: Artist screening
In this step, the project manager, after analyzing the requirements and industry type of the client, shortlists Voice-over artists and shares the profile as well as previous Voice-over samples with the client for screening.Voice-over Step 3: Execution
Here, the actual Voice-over begins where the finalized language expert starts the Voice-over.
We follow a particular recording approach to ensure flexibility for future changes:
After receiving the Voice-over file from the Voice-over artist, the project manager verifies and validates the file and checks if all the requirements are met.Voice-over Step 5: Final File
Once the verification is done by project manager, he or she proceed to release the final filesVoice-over Step 6: Feedback
Our process does not end at the submission of the final file. We very much value the feedback of our customers to provide the best customer service and improve in future projects.
Different types of requirements require different types of voice-over approaches & techniques. Globibo supports the following types of voice-over:
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