What is Transcreation? This word is coined from the combination of two words: “translation” and “creation”.Transcreation describes the process of adapting a message from one language to another, while maintaining its intent, style, tone, and context. A successfully transcreated message evokes the same emotions and carries the same implications in the target language as it does in the source language. It is related to the concept of localization, which similarly involves comprehensively adapting a translated text for the target audience. Transcreation highlights the translator's creative role. Unlike many other forms of translation, transcreation also often involves adapting not only words, but video and images to the target audience
Transcreation is often used for :
It is adapted for the use of global marketing and advertising especially driven via the ecommerce industry and multinational organizations.
To know more about Transcreation, visit Wikipedia
The purpose of Transcreation is to create emotional connection with different audiences globally. If the translated content includes local values, beliefs and cultures it puts a positive impact on consumers. Consumers start building trust for a particular brand or product that is one of the crucial parts of global marketing.
The overall purpose of Transcreation is to make content emotionally and culturally relevant for the consumer and not just translating the text.
Transcription process is much more engaging than Translation. Globibo follows a 10 step process for world class transcreation service that is highly time-consuming but necessary. Following are the steps:
Globibo works with world-class transcreators with substantial academic knowledge along with industry experience.Our pool of transcreators includes professional linguists from different countries worldwide. The aim is to work with professionals who understand the local markets and culture to meet the objectives of transcreation/copywriting
Globibo transcreators are selected based on the following skills:
1. Why do businesses need Transcreation?
Poorly translated marketing slogans can be disastrous for companies. E.g. KFC decided to go for the literal translation of their slogan “Finger Lickin’ Good” when they entered the Chinese market. The slogan became “Eat your fingers off” in Mandarin. This blunder provided evidence on the importance of transcreation. Therefore, businesses require the skills of a transcreation specialist to enhance their marketing campaigns (especially from the cultural aspects) to suit the target markets, and eventually create an impact on these markets.
2. What’s the difference between Transcreation and Translation?
Both are language services, but they differ in a few ways, and they are as follows:
3. Can transcreation help in improving sales?
Transcreation deals with converting a particular advertisement campaign into another language. As it can reach out to a localized audience, it can help improve sales.
4. How is transcreation different from translation?
Transcreation is the conversion of the given campaign into another language. However, in doing so, the style, intent, and emotion invoked remain the same as the original statement.
5. Who needs transcreation?
If you are developing an advertisement campaign, you can reach out to audiences that speak a particular language with transcreation. As a result, they will understand the campaign better.
6. Does transcreation involve copywriting?
Transcreation involves copy-editing and not copywriting. However, copy-editing is necessary to understand the exact intention behind the campaign.
7. Does transcreation involve SEO practices?
Yes, transcreation involves SEO, as this is a part of advertisement campaigns. We follow global SEO practices to ensure that we provide you with the best-transcreated campaign.
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