Globibo Media 网络营销



Internet Marketing Strategy

Internet Marketing Content Management

Internet Advertising

Global Internet Marketing Platform Strategies

Website Commercialization

Website Development

Industry-specific Strategies针对特定行业的策略


Industry-Specific Strategies

关于Globibo Media

Globibo Media是Globibo 集团的一部分,专门从事解决方案开发和在线媒体开发。作为Globibo集团的一部分,我们的工作重点放在亚洲。

Globibo Media 的网络






Online Marketing for Lawyers

Marketing is very simple : Either it gets you more clients, or it is not working. Measure us directly on incoming enquiries. We reduce the marketing nonsense to a simple, focussed campaign creating direct revenues from paying clients.


New Clients for Lawyers
New Clients for Lawyers

Getting New Patients

There are 6 key components to our Strategy for Client acquisition. The illustration below summarizes the components.


Lawyer Online Marketing Strategy
Lawyer Online Marketing Strategy
  • Website / Landing Page Creation & Optimization
  • Lawyer Search Experience Management
  • Pay per Click & Referral Program
  • Social Media Management
  • 24/7 Lawyer customer chat
  • Email & Phone Call Tracking & Analytics

How do we do it ?

With a dedicated team of experts focussing on very specific industries, our prime focus is getting new customers for our clients.


Lawyer Online Marketing Focus
Lawyer Online Marketing Focus

For more information on our work, please contact us.

Online Marketing for Dentists

Marketing is very simple : Either it gets you more clients, or it is not working. Measure us directly on incoming enquiries. We reduce the marketing non-sense to a simple, focussed campaign creating direct revenues via paid treatments.


New Patients for Dentists
New Patients for Dentists

Getting new Patients

There are 6 key components to our Strategy for Patient acquisition. The illustration below summarizes the components.


Online Strategy for Dentists
Online Strategy for Dentists
  • Website / Landing Page Creation & Optimization
  • Dentist Search Experience Management
  • Pay per Click & Referral Program
  • Social Media Management
  • 24/7 Dental customer chat
  • Email & Phone Call Tracking & Analytics

How do we do it ?

With a dedicated team of experts focussing on very specific industries, our prime focus is getting new customers for our clients.


Focus areas for Dentist Online Marketing
Focus areas for Dentist Online Marketing


For more information on our work, please contact us.


Pricing Models

We offer a mix of different pricing models to accommodate for the setup and priorities of your organization. To test the application, contact us for the setup of your free test-account.

Software as a Service

Worry free. Automatic software and hardware updates and upgrades. SSL secured. World-class scaled server infrastructure. No setup cost or effort. Pay as you go.


  • License Cost
    • Free Tier : Limited feature-set available, for up to 5 users
    • Basic Tier : Full basic features available, charged per user access per month
    • Premium Tier : Advanced reporting and integration features, charged per user per month
  • Support & Maintenance
    • Charged based on required Service Level (response time and support hours)
    • Flat fee per user

Installed Solution

Set up the application within your own environment. We provide support and guidance in the hardware selection and application installation.


  • License cost
    • The basic license cost is determined by the number of entities and named users
  • Support & Maintenance
    • Software Maintenance is charged based on the Service Level required (response time and support hours)
    • The basic calculation is a percentage of the license and customization effort


For more information, please contact us.

Introduction into the main Online media in China

The below provides a library of very short introduction videos about all basic Internet channels of the People’s Republic of China. If you are to promote your brand in China, you might want to watch it before you spend money on PR agencies or ads.

If you have any question, please contact us.

Internet Marketing China 01 – Baidu Search Engine


Internet Marketing China 02 – Zhidao Question and Answer

Internet Marketing China 03 – Baike Chinese Wiki


Internet Marketing China 04 – Wenku Document archive


Internet Marketing China 05 – Tieba Keyword Forum


Internet Marketing China 06 – Tuiguang Paid Promotion


Internet Marketing China 07- Sina Chinese Facebook


Internet Marketing China 08 – Weibo Chinese Twitter


Internet Marketing China 09 – Youku Video Site


Internet Marketing China 10 – Weixin Mobile Social Media


Internet Marketing China 11 – QQ Messenger

Search Experience Optimization

Search Experience Optimization goes further than purely Search Engine Optimization. The user experience potentially starts with a search engine transaction, but goes much further than the result on search page.


Key Components of Search Experience Optimization
Key Components of Search Experience Optimization

Onsite Optimization

Search Engine Optimization is the holy grail of digital advertising in the internet age of today. With a major chunk of all businesses striving to expand their online presence, there is more reason for you to devise cutting edge strategies and tactics to make yourself visible from among a sea of rival contemporaries. SEO incorporates the use of innovative tools and strategies for improving the ranking of your website on the search results page of a search engine and consequently drive more traffic to your businesses’ virtual presence. There are two variants of SEO namely onsite optimization and offsite optimization that are used by business enterprises to monetize their digital marketing strategies.


Onsite SEO implies an optimization of all the online aspects of your website including content, structure, tags, titles, pages and so on in such a way that they are in sync with your target keywords. After you have identified the target keywords that your potential audience might employ for making a search on the internet, it is absolutely imperative to carry out effective application of the research to your SEO efforts.


1. SEO Content Management

The first and foremost step towards effective SEO is the creation of digital content that adequately incorporates your target keywords. Most websites today are powered by content management systems or CMS’s that support the creation and management of digital content that is aligned with the SEO for your website. Several popular content management systems such as the WordPress, Joomla and Drupal are used by business websites to add, modify, update and remove content from their webpages. One of the major features of an effective CMS is an SEO friendly URL that incorporates your target keywords to enhance your search engine ranking.  In addition to providing you the facility of adding modules and changing the configuration of your Web server in real time, SEO friendly CMS’s also offers simple tools and functionalities for non technical users to easily establish keyword rich URLs, image alt text, descriptions and title tags. The CMS also provides relevant feedback regarding the influence of the selected keywords on the website’s performance in general and allows you to make changes as and when required without having to employ the use of several different SEO tools at the same time.


2. SEO Title/ Meta Tags

Another important aspect of onsite SEO is the Meta and title tags that are used by the developers in designing the content of a particular webpage. Meta tags can be touted as elements of HTML text that provide information about the content included in a particular web page. In other words the Meta tags appear merely as a part of the website’s code and not as visible content on the page itself. An important example of a Meta tag is Meta description which offers an explanation to the search engine or the website visitor as to what the page is all about. Although, a keyword rich meta description might not necessarily impact your search engine rankings, it might be a great way to entice the users to click on your website URL by providing an appealing description of the web page to them.


Another major example of a Meta tag is the title tag that has the power to directly impact the search engine rankings of your website. It can be rightly touted as the most important of all the other Meta tags. A title tag is an accurate and concise description about the content of a particular website that helps the search engine and the visitors identify as to what a particular webpage is all about. Title tags typically appear within at the top of your browser tab and create SEO value in three different areas including the search engine results page, browsing and relevancy. Given the fact that it is the first most conspicuous element of a website that shows up on the search results page, the title tag has the power to effectively alter the decision making of the searcher who then decides whether he wishes to click on it or not.


3. SEO Text Structure

An extremely important aspect of SEO friendly content is the structure of the text that is contained within a particular website. Both the search engines as well as the searcher first scan the text to ascertain its relevance and credibility and then proceed ahead. For instance, before reading the entire article, a visitor will first look for certain aspects of the content such as the titles, subheading and first paragraph to make sure that the write-up captures his attention.


As for the search engine such as Google, scanning of a particular article plays a decisive role in determining the ranking and popularity of the webpage. Various aspects of an article such as a clear and well defined structural format, keyword incorporation in the headings and crisp and easy to understand writing are critical to determining whether the content will be liked by the readers or not. In other words, a well structured article has a higher chance of gaining popularity among the readers and is automatically granted a higher ranking by the search engine.


4. SEO URL / Domains

Domain name or URL is actually the readable Internet address of your website. Since the URL or domain plays an important role in taking you to the landing page of a particular website, it has the power to impact the search engine traffic as well. The first major consideration in creating a domain name for your website is  that it must strike the perfect balance between a catchy name that represents your brand image and also consists of the target keywords that the users are likely to punch in while making a search on the internet. A keywords rich domain name can have a tremendously positive impact on your ranking considering that it will also be used by the visitor as an anchor text for linking. Another major consideration to make while deciding a domain name is to minimize the use of hyphens since they are typically associated with spams and might negatively impact your search engine ranking.


5. SEO Images / Videos

Apart from the textual content of your website, the non text elements such as images and videos are considered as rich media that can greatly impact your SEO efforts. Image Alt is used in SEO to explain as to what an image is about and often acts as keyword anchor text to help a search engine or searcher understand the context of the destination page. Apart from this there are several major aspects such as choosing the right image relevant to the content, the right size, the right caption and basically optimizing your images to improve your ranking on the search results page. Similarly SEO for video content also requires certain key considerations such as video transcriptions, providing context and preventing spam that help improve the accessibility of your videos and improves its ranking on the search results page.


6. SEO Page Speed

Defined by the twin concept of ‘page load time’ and time to first byte’ your page speed is highly instrumental in improving the ranking and traffic on your website. In other words, the faster the speed, the better it is for your SEO. Apart from lower time on page and higher bounce rates, pages that take longer to load also negatively impact your credibility from the search engine point of view. There are several ways of improving the speed and a consequent SEO friendliness of your webpage such as enabling compression of your JAVAScript, HTML and CSS files, optimizing your code, reducing the number of redirects, leveraging browser caching, using content distribution networks, optimizing images, and improving your server response time.


At Globibo our dedicated team of professionals helps you maximize your onsite SEO efforts to enhance your website’s visibility and ranking on the search results page to drive more relevant traffic and increase your conversion rate. This directly impacts your revenues and contributes to exponential expansion and development of your business far and wide.


Off-page Optimization

As the name suggests, off page optimization can be described as the SEO tactics that are employed externally from the actual website to improve its ranking on the SERP or search engine results page. In other words it deals with the promotion methods that go beyond your basic website design to enhance the SERP ranking.


1. Social Media Integration

With the immense popularity and outreach of the social media networking sites, they can be utilized as an effective channel for widening the scope of reaching out to your target audience and driving more traffic to your website. By optimizing your website for the social media, you can the tap the endless opportunities of connecting to new people and acquiring new customers for your business. Having a well structured social media profile on Facebook, Twitter or Pinterest makes it easier for your target customers to find your website on the search results page and ultimately enhance your conversion rate and ROI. The never-ending loop of shares, likes and posts helps not only in spreading the word about your business across all the members of these social media networking websites, but also in monitoring your SEO performance and making relevant changes in real time.


2. Social sharing / Community Management

Social sharing or community management is another critical aspect of performing off-page optimization for your website. It can be touted as an extension of social media integration wherein you first create a profile or a group on one or all of the major social media websites and then connect with a community of members who show their interest in your content and offerings. You connect with new members located far and wide, interact with them on a regular basis, share posts with each other and basically build an online reputation for your business to promote your company. It not only creates a worldwide awareness for your brand, but also helps in establishing its credibility in the eyes of the consumers. Brand credibility and reputation is one of the major factors that most search engines consider while deciding the ranking of the corresponding website.


3. Link Building

The most important off page optimization method, link building is basically the strategy of building external links to your website and then using those links to gather appreciation of the visitors and obtain higher ranking on the SERP. In other words, you get other external pages to carry a link that redirects to a page on your own website. It is an approach to driving referral traffic to your website from other external links and creating a favorable reputation for your brand. There are several link-building strategies such as creating compelling content that people with want to be linked to, submitting your site to directories, or simply asking your friends and partners to link to your website. It is extremely important to consider the quality and context of the page that you are integrating your link into. The search engines consider the credibility and popularity of the external links in determining your webpage ranking.


4. Directories (good and bad)

A lot many people still make directory submissions to enhance their SEO efforts and optimize their ranking and visibility on the search engine results page. However, depending upon the category for submission we need to select the most suitable directories such as blog directories, article directories, shared content directories and so on. For instance, if you have a site that offers services related to web design, you may submit your website to W3C or CSS directories that will effectively drive traffic to your website.


Globibo offers you expert assistance in maximizing your Off page optimization efforts and ensuring that the visibility and ranking of your website on the search engine results page is enhanced manifold. It would not only ensure that more people visit your website, but also help in improving your conversion rate and bringing in higher ROI for your website.


Internet Marketing Conversion Strategy


The term ‘conversion’ has a huge significance in marketing, especially digital marketing parlance. All your efforts may be deemed to be unsuccessful if you fail to “convert” your leads into customers or make them perform actions that you recommend and is extremely important from your business perspective.


Although the primary objective of conversion remains to transform website visitors into paying customers, conversion could be defined differently, depending on the objective of your marketing efforts. For example, getting a site visitor to sign up for your ezine, take part in an online survey or a contest that you are hosting on your website, a loyalty program or getting them to share their email addresses could be considered to be conversion objectives for a particular campaign.


In order to effect a successful conversion, a well defined conversion strategy is an absolute must. Whether you are trying to increase the rate of additions to the cart, whether you want to increase the number of people who actually proceed to make the purchase and checkout, nothing will work without a comprehensive plan that covers all the aspects of customer engagement including how you propose to improve customer convenience and reduce customer distress, while simplifying the whole process of conversion. Optimizing customer experience is the only way to improve conversion rate.


1. Internet Marketing Conversion Targets


Conversion targets could be different for each campaign. Importantly the campaign objectives and conversion metrics used to measure conversion and success should be set for each stage of the sales conversion process. When ‘sales’ is the only objective of a campaign, marketers often fail to address other key concerns of the leads and prospects. In order to make the journey smooth, short-term goals should be tied to each stage, right from the stage of awareness.


Getting the customer to take your product or service into consideration when scanning the market for options could be the conversion objective for the second stage of the entire customer journey. Creating and interest and a strong desire followed by a strong intention or urge to act positively to your marketing message could be the conversion objective in the third stage of the customer journey. Finally getting the customer to actually initiate the favorable action could be the final stage of the journey. Having both short-term and long-term goals of a marketing campaign is important.


Like a sales funnel, your conversion funnel should be streamlined so that the suction system works smoothly. Even before targeting the audience with your messages, you will have to understand the notions that could drive or is driving the sales or creating a demand for your products. You need to comprehend the attitudes and opinions that your target market has about your products or your business ideas and model.


After that, you need to include all the channels and messages in your communication mix that would increase the reach and create exposure for your messages. For an ecommerce company, even before sales, you would need the website traffic to share their email, visit the landing page, add products to the cart, pay for their purchase, checkout and finally you may also want them to share their experience on social media sites or promoting your business positively using their social networks and connections.


All these could be individual conversion targets or a part of the broader set of goals. When converting, what rate of success would be considered as “success” for your effort would depend on the niche or industry you represent, the stage of business you are at, the market share you command and that you want to achieve within a certain period of time and related factors.


In order to convert, you would need great content that meets the informational, educational and entertainment needs of your target market, great technological support that improves the visibility of your content and pages and also improves the customer experience and a great management strategy that oversees the whole process.


Website Conversion Components
Website Conversion Components

2. Website Navigation Path Optimization


In conversion marketing, simplifying the whole process of conversion plays a big role. Optimizing the navigation path means that using big data and analytics, you identify the channels, the elements or links within that channel that are most often clicked upon or engaged with and understand why and how you can make that path leading through the conversion funnel convenient for the visitor so that they not only convert that one time but feel the urge to come back multiple times.


Successful navigation or conversion path optimization depends on the amount and quality of data that you are collecting and analyzing. You will have to take a historical view of each customer or lead. Analyze their past and present interactions with your channels of communication and even physical touchpoints. Based on these data, you will need to provide personalized content and even incentives on a real-time basis.


Why certain clickable elements garner greater clicks than others on your website and other digital channels of communication, may be baffling without data but historical data can help you understand the customer psyche and preferences. You will have to mould your offers accordingly.


You can also define the order and sequence in which the various pages in the navigation path or inside the conversion funnel that you want your customers to take. There may be a thin line that separates you from getting the customer to checkout successfully and bouncing out even from the last stage of your conversion funnel.


Using analytics and writing codes that can track search histories and browsing patterns and depending on the habits, forecast the most probable path that a customer would prefer to take on their path to conversion is also an important facet of navigation path optimization since it can not only improve conversion rates but also reduce wastage of resources that you would have used to equally focus on all the paths of conversion, irrespective of the preferences, demographic data and behavioral traits exhibited by the customer.


3. Online Contact Forms


There is an ongoing debate whether contact forms or email ids are more useful, when placing information on your contact page. It is probably best to share all the information details like embedding a contact form, sharing your email address as well as a telephone number.


However, contact forms are more than just getting your customers to contact you. It is also about collecting their contact details that allow you to contact them with new offers, proposals and helpful guidance. A contact form can ask for simple details like name, telephone number, email address and also allows the visitor to ask a question, make a comment or request new information.


Historically, it has been seen as suggested by OrangeSODA that contact forms increase the rate of inquiries. It is genuine convenience plus psychology booster. A customer doesn’t need to open a separate tab to send an email manually or click on a link that opens an email client on a spate browser. The customer can stay on the page itself. Providing contact details also mean that the customer is confident that the company would keep these details confidential, safe and won’t spam them.


Placing the contact form at the right stage within a conversion funnel is important. You can place it on your contact page and also on your landing page as well as the final checkout page. You could use slightly different forms at different stages of the conversion process that can collect information and also assuage all the fears, doubts and also provide a little push that helps the lead to take the actual action at the last stage within the conversion funnel.


Contact forms can be used to collect a lot of conversion data as well. These data can help you to understand at which stage of the journey a customer is at, whether they are serious about getting in touch with you and whether they are really looking forward to convert.


4. Online Chat


Whether you are a player in the B2B space or the B2C space, whether you are a service provider or a manufacturer of a tangible product, your customers and prospects are bound to have queries that they want to be addressed before they progress to the next stage of the sales funnel. One of the best ways to offer solutions, advice, answers and ‘encouragement’ to customers is to have the provision of live chat with your customers on your website.


Many research reports have shown that online customer chat not only increases efficiency of the agents as they can multi-task or chat with multiple leads or clients with the use of intelligent chat management software but live chat also increases the average order value and sales figures because the company can take cognizance and address pain points on a real-time basis. Along with social media support, live chat can be used to track the pain points, collect valuable feedback and data that can be used to either improve the service and the product.


Live chat can also be used to get a social boost, i.e. it can be leveraged for encouraging customers to share certain, pages, content on social media accounts or like and comment on your social media accounts. These social indicators would drive further customer engagement and may help you to improve your on page ranking.     


Setting up live chat is also easy and has high ROI. The operational costs and the time taken to train your sales staff and get them ready is less. However, your staff has to be sensitized so that it doesn’t try to offer run-of-the-mill responses and it has to be sensitive to customer’s expectations. It can’t be apathetic and unprofessional. Sometimes customers expect a little handholding. At other times, they may require general guidance or answer to specific questions that empower them and help them to navigate through the conversion funnel on their own.


A live chat executive needs to understand the exact needs of the customer and try to help them with clues and pointers that help the customers to articulate their expectations better. However, at no point should they appear to be condescending or dominating. They should also have the capacity to envisage possible questions that customers can ask on different stages and prepare suitable answers in accordance with the company policy and guidelines.


5. Checkout & Payment process


The checkout page is one of the most important pages that a digital marketer has to deal with. Not only will the UI have to be neat and user-friendly, the content, click stream and the visual aids and CTAs are all too important in this page to be ignored or left ‘un-optimized’.


In order to increase chances of conversion from the checkout page, following some of the strategies we follow at Globibo Media.


  • Add the checkout button at the top and the bottom of your landing page.
  • Add the security seals and industry logos that instill confidence in a lead and gives them the courage to convert into a customer.
  • Try to have minimum number of pages per stage, leading up to conversion. If you do break down the process into multiple stages, provide visual cues that help the customers understand how far they are away from the checkout stage.
  • Don’t have your checkout page to be hosted on a different URL. It creates suspicion and confusion in minds of potential customers and they may not feel comfortable sharing their credit card details as well when they have to leave the domain that they had been present previously.
  • For ecommerce sites, it may not be a good idea to force customers to create accounts. They may be making a one-time purchase and may not be interested in sharing their contact details. Just offer it as an option. You may even incentivize the account creation process by providing free content or e-books or special promotional codes that can be used to get discounts. But, don’t make the registration process mandatory.
  • Share your contact details so that they can reach out. This will be helpful even if you have a live chat feature. Some customers don’t feel comfortable with the live chat functionality and expect an alternative channel of contact. You can also have the option of a contact form, in case somebody has a question or a query that they want answered.
  • Having safer payment gateways and options is a must. According to this PayPal report, almost 24% of leads abandoned their transaction from the checkout page since they didn’t find their preferred payment option.
  • Use asterisk to highlight mandatory fields in a form you want your customers to fill. Hitting checkout and realizing they haven’t filled in a mandatory field leaves a bad aftertaste.
  • Use a reliable server. No one wants to see either their transaction fail or being made to wait so long that they get confused and hit refresh only to find that they have paid twice for the same product or service.
  • Keep testing to find out the flaws in your checkout and payment page so that the page is perfectly optimized. This improves customer engagement and experience and increases chances of conversion.
  • Have a return policy. Have a link connecting the buyers to the privacy policy of the website too. This increases transparency. Have 24/7 customer support.
  • Offer incentives for customers to accept your up-sell or cross-sell offers. Also offer them incentives to sign-up for your email newsletter and loyalty programs. However, also have an unsubscribe button clearly highlighted.
  • Have an option for your customers to return to shop again from the checkout page. Also allow them to add products to their ‘wish list’ or even offer to save details of their cards for future transactions.


All this can help jack up the conversion rate. At Globibo Media, we place tremendous stress on improving customer experience after understanding the needs from the client brief. Our software works like a mojo that guides prospects to covert in big numbers. Using lots of data and analytics software, we can help you set up highly optimized channels of communication that complements the logistical and other customer support that you provide.


For more information, getting in touch with us today and learn more about our product and ideas that will help you to revolutionize your website and increase the effectiveness of your conversion funnel.

Web Application Development


Developing a platform, a set of discrete applications or a single software require a lot of planning, domain knowledge, ability to sniff out the pain points and problems that you can address through your product and turning these pain points and the customer dissatisfaction that existing products and services haven’t been able to deal with, into opportunities that help your business grow. The user need has to be transformed into a tangible product in the form of an application.


While general expectations are often clear, expectations of the client or the customer from a particular application or a suite of applications will have to be analyzed and understood before the best possible features can be developed, integrated and introduced in the market. Apart from people with technical knowhow, it should also consist of marketing professionals who can get feedback from prospects and the target market and also inform the market how the product would address problems and provide a credible solution in a cost-effective manner.



1. Web Software platform


Software platforms according to blogger Jonathan Clarks “are structures that allow multiple products to be built within the same technological framework.” A software platform is a suite of related products that have the same functionality. A software platform is an underlying computer program or code that can be used to run software codes written for applications that form the basis of the suite. A DBMS, an OS or software running in the public cloud are all examples of software platform because they can make multiple applications work.


However, some products also have an element of duality. For example, Facebook is considered to be an independent software product and also a platform since it provides support for the development of other software products and platforms.


A platform makes the products related and discrete from other software applications and this is the common ecosystem, which provides crucial control factors and parameters that are tweaked and modified to make the external interface of the applications function without glitches.


Application platforms play a crucial role in today’s computing and application development fields because no application will work without a suitable software platform. Usually the object code works on one platform alone. However, open source developments have thrown open the vista and sped up collaborative efforts since in these cases, the object codes are usually functional across multiple platforms. Since applications are run across a host of devices, application platforms need to provide different services to the applications to make them meet the requirements of running successfully within a particular ecosystem. Different applications within a suite may have different needs and requirements that the platform must meet properly.


At Globibo Media, we have experienced people who have worked on development of single-user and multi-user applications as well as application platforms and know which tools will create the most appropriate and effective platform that can solve the problems of your customers, whichever application they may be using from the suite.


2. Content Management Systems & Website Builders


Content management system uses


Content management system is a software application that stores the content on your website, allows you to make changes and updates to your website and also allows multiple web administrators with login credentials to collaborate on updating your website. It also means that you can reduce chances of unauthorized access and unsanctioned changes because all the editors won’t have access to all the information or areas on your website. A CMS will have tools for SEO, email marketing, social media marketing and blogging and can be leveraged to increase visibility and traffic.


It allows even those without knowledge of hardcore coding languages, make changes and updates as and when required without being over-dependent on developers. It is like a key which can be used to even make design changes without making a complete overhaul. A CMS allows you to keep your design updates and changes different from your content and both can function independent of each other.


A CMS also allows global changes. This means using reusable files, assets, features and templates, you can make changes across the entire website without having to make changes to individual pages. When certain elements are common in every page like display of contact details, header files or your logo, making a single change on your CMS will enable you to make similar changes on all the pages at one go.


CMS software can also help you to collect analytical data that helps you to measure the performance of your dynamic website based on various parameters or enable integration of third party tools that can be used for site analytics. Since a CMS can be placed as an application behind your firewall, a decoupled CMS can ensure that your website remains secure from the shenanigans of hackers.


Quality CMS software can also streamline scheduling of content. You can view the status and assign tasks to individual editors so that the content is updated collaboratively and with great speed.


Uses of Website Builder 


A website builder is an online tool that allows web masters to create their websites without the help of professionals. It help will help you to reduce costs as you won’t need a graphic designer and a designing team with core coding skills to help you create a decent website with high functionality. It is also easy to use and manage.


Almost any website builder, worth its salt, has the drag and drop feature which means that updates can be made to your website without writing difficult codes. A website builder has a number of ready-made template options to choose from and like a CMS, it also has a WYSIWYG editor to make quick and easy updates to your website. It is ideal for those with resource constraints- time, money or both.


Let us look at a few now :

  • Typo3: Typo3 is a free, open source CMS written in PHP and is a universal system, having over 2000 extensions. The extensions keeping adding functionality to the CMS without eclipsing the core functions. The extensions can be managed using the Typo3 backend. It has a page tree that allows you to group parts as necessary and reuse parts of the page tree using other parts through shortcuts or mount points. It has an effective editor suing which you can create optimized content in different formats. It has a strong support community and its modular design means it is easy to manage and keep organized.
  • WordPress: Arguably the most popular CMS, it is popular not only because of the easy management and accessibility of its features but thousands of plug-ins that keep it updated and keep the sites running on it, secured. It has a simple and highly functional menu management which is functional and can be modified to include categories, pages, etc. Since you can add fields to the forms yourself, it can be easily customized and new descriptions and categories can be created on the blog pages and web pages. It has a strong community and set of users and can be used for on-page search engine optimization.
  • Wix: Wix is the most popular website builder in the world today. Wix allows you to use their tools and build your website on their platform. It is free for basic functions. It is convenient and you won’t have to worry about the security features and infrastructure management. You will still be in charge of your content, themes, design templates and UI. It is cost-effective as it lets you use the free version without compromising on functionality for an unlimited period. Even the pricing options for additional features are reasonable and site development and management of your website using Wix would cost much less than when you get a professional development firm to build your website. It is also easy to use and manage. More than 200 templates are available and you also get a WYSIWYG editor to create your own graphical interface.


Common website builder
Common website builder

At Globibo Media, we can provide you with all the assistance of choosing the right CMS and/ or site builder and then we can manage them for you, in case you don’t have the time to manage the everyday, scheduled updates yourself. We can also design your website from scratch if you have a bigger budget and want complete control and personalization.


3. Website Localization Options


Website localization is a process through which a website is adapted to local culture, tastes, languages and popular preferences, from an existing website. It is more than simple translation of texts. The cultural sensitivities have to be reflected when localization of website content is being undertaken.


When the website is adapted perfectly into a different cultural or linguistic context than one in which it was originally designed, the website is bound to see a high traffic and footfall. Internet is being accessed by people from different cultures, countries, ethnicities and demographics. It makes a lot of sense for global players to localize their exiting websites and fit them in the local context so that it appears natural. However, it is easier and more cost-effective than creating a website and supplementing it with a steady flow of content, from the scratch.


Different countries have different sensibilities which need to be incorporated while localizing the content. Similarly different languages have unique structures, forms and expressions. Hence, the process of adaptation needs to be undertaken with a lot of care. Literal translations won’t capture the essence of the culture or the language. Since localization is a continuous process, the content management needs to be automated so that whenever there is any change in the parent website, it is also reflected in the daughter website.


Also, remember to take the date and time formats into account when displaying your shipping and other logistical details. Remember to use images and content that are culturally relevant and appropriate. Don’t embed texts in the design files because the translation of the text, while localizing, becomes complicated. Instead the web designers should overlay text within the HTML.


Make sure to use good global gateways which navigate the user to find specific localized versions of website content. Also make sure to factor in the differing internet speeds in different countries. If you don’t optimize the speed, the user may not have an uninterrupted experience and may bounce out due to poor loading speeds.


At Globibo Media, our designers and content managers would help you with the issue of culture sensitivity and also lay down a specific framework within which the designs have to be adapted for the localization to be successful.  


4. Website Test Management


Test management is a management process through which computer software testing is managed. A test management tool is a software tool that is used to manage manual/ automated tests. Usually the tests are already specified by a test procedure. Every tester must understand the importance of test management. In the product development stage, testing takes about 30-50% of the total time taken to get the product market-ready. A test management tool allows a tester to test the software according to previously specified and defined parameters.


Some of the important steps that constitute the test management process according to softwaretestinghelp are as follows :


Online Test Management Process
Online Test Management Process
  • Creating and maintaining information regarding release/ project cycle/ components.
  • Creating and maintaining test artifacts specific to each release or project cycle.
  • Establishing traceability and coverage between the test assets.
  • Support for executing a particular test perfectly. This may include creation of a test suite, execution of the test, etc.
  • Analysis of vital parameters and metric generation and analysis.
  • Tracking errors and bugs and managing the defects to create an error-free product.

Test management involves various functions which are necessary for accurate and efficient testing of your product and also ensuring that it fits in with the remainder of the natural development process. That is how you can optimize the speed of the process and also minimize resource wastage.


Test management is an important function that we perform at Globibo Media. We can manage it for you as well. We would choose the right test management tool depending on the nature of your applications, platforms and the ecosystem under which the development takes place.


5. In-house vs Outsourced Development


As the IT needs of most departments and companies increase, an on-going debate takes precedence. Should you as a manager create an in-house team of IT professionals or should you outsource the work to a freelancer or a contractor. There are advantages and disadvantages in both and a hybrid approach is often the most feasible.


In-house development

Pros : In-house development allows the company to be in charge of the entire coding, development and maintenance process. Although the initial financial outlay may be higher as you put together a team, the costs may be lower in the long run as the rate of payment is far lesser and you can use them for specific software development tasks but also to solve general IT problems. They are most handy in times of emergencies like a security breach, when time is of essence and you don’t have enough time to get an external IT firm to look into the problem on an urgent basis. Even if there is a problem, the tasks may be prioritized as per the management and turnaround times may still be kept low, as per the requirement. There is greater flexibility.

Cons : You will not only have to put together a decent team with good understanding of various IT solutions, coding languages but also invest in the software platforms, infrastructure and tools that they will use to solve problems. Resource allocations among the team may be unfair and the management may be biased towards a particular member creating disparity. Also, while hiring, you may not comprehend the specific skill sets that the player is bringing while coming onboard and fail to utilize them effectively. If a senior develop quits the team, there is always fear of duplication and also loss of time as you might have to replace him and also train the new recruit.

Outsourced development

Pros : An outside team of developers are very professional and focus urgently on the problem at hand. Resource management and utilization is much better. You have the flexibility of hiring someone with a specific skill set and if you don’t require their skills as service after this, you can end the contract and find another team. You also don’t have to worry about the platforms, infrastructure, test management software and other ecosystems that require big investment. This may be a viable model for both large and small players in the market.

Cons : The cost of communication may be high and if not managed effectively, could outmatch the benefits accrued through outsourcing. If there is a communication gap or the team fails to understand your exact needs, there will not only be a loss of time, one of the most critical operational parameters but also wastage of resources and having to repeat the entire task. You can’t control the exact work flow and be in charge of the security apparatus. Also, you are not in charge of how much the code written is adaptable and in sync with internal app design and policies. You can’t control the maintenance standard as well.


Globibo Media is a leading company when it comes to software development. We ensure time bound action and delivery of your projects, while maintaining operational transparency and documentation of every stage of the development process.


6. Performance Management/ Monitoring


Performance management and monitoring software are often used at the enterprise and management levels to assess the performance of a company’s workforce at the collective and individual levels.


This helps employees to stay motivated, plan their future, optimize their output by eliminating task duplication and redundant operations, providing challenges and puts in place a proper training module, providing incentives for performance and speed optimization of the tasks they perform, taking into account metrics like Source Line of Code (SLOC), which measures the time and effort required to manage a problem, depending on its complexity and size, ability to manage operational efficiency and costs, ability to fix bugs and line check ins.


However, it has been accepted now that measuring the performance of a team is better than measuring the performance of individuals and looking at their KPIs in a project. Ability to communicate and collaborate in a team setup, are also importance performance indicators.


Apart from these the number of code review requests received in individual parts of the total development process, the completeness of tests and also percentage covered in their codes, can also be reviewed. Mastery level of each technical area and ability to deliver complex tasks within deadlines need to be appreciated.


Performance management software can help managers look at performances on an objective basis.


At Globibo Media, you will get guidance and help with the development/ selection of your performance monitoring and management software. This way, you can ensure quick turnaround and delivery with successful bug management and high success rate with each application development.


Website Design


1. Website Layout

It’s a no brainer that the design layout of your website is the very first level of user interaction, and it speaks a lot about what to expect next. Based on their experience with what they witness first on your business website, your customers either develop a certain curiosity to go ahead or simply lose out on interest to pay any more attention to it.


When a user first visits a website, he expects the layout to be simple to understand and navigate through. Unfortunately, there are several websites that are not exactly designed in a user friendly way. Having a solid navigation system is critical to a website’s usability and popularity among its visitors. It not only helps the user understand where he is, but also assists him in identifying as to where he will be going next.


With the constant evolution in website design trends, we now have several different types of navigation menus all of which have a unique and innovative layout.  While you can get your own website navigation menus designed by professionals, there are a few key aspects that you must keep in mind such as:


  • Use a standard navigation model for all the pages of your website to ensure consistency.
  • Let the users know where exactly they are, by using different backgrounds or colors to make the navigation menu more conspicuous.
  • Consistent navigation design is also important for the purpose of Search Engine Optimization or SEO for improving the visibility of your website on the search results’ page and driving more traffic.


Above the Fold

The concept of ‘above the fold’ originated in print media and newspaper deign wherein an important image or textual content was located on the front page in such a way that it was visible even after the newspaper had been folded. However the ‘above the fold’ is now being widely employed in user interface designing strategies also. It is the first piece of content or image that a user sees on your homepage without scrolling.  The idea is to keep this ‘above the fold’ bit as intriguing as possible to instantly capture the attention of the visitor and entice him into navigating your site further.


Having an interesting website layout design is the key to attracting more viewers and generating higher number of conversions for your business. At Globibo Media, we provide you the expertise required to develop incredible web designs that are not only attractive to look at, but also extremely simple to navigate through.


2. Website Style

While a well designed navigation system is crucial for helping new customers get rapidly aquainted with your website, the one thing that can actually make or break their very first impression of it, is the style used for its creation.


Web Site style
Web Site style


An important aspect of successful web designing is an effective incorporation of the color theory in choosing the right shades and hues for enhancing the aesthetic appeal of your website. Typically, the web developers employ the use of the color wheel to pick shades and schemes that are both alluring as well as soothing to the visitor’s eye. It is all about choosing a color palette that strengthens the image of your brand as a whole. While brighter and warmers colors such as red, orange or yellow are great for advertising fun and vibrant products (such as sports cars) and highlighting snippets about exciting deals and offers, it is good idea to choose more earthy pastels for creating backgrounds of pages that deal with more serious issues such as medical or academics.


Well placed icons that direct you to the main points are a great way of enhancing the readability of your web content. They not only act as a functionality that condenses the gist of a large piece of information, but also help you draw adequate attention towards what you want your customer to actually read. Using graphic icons instead of boring lists for your website tools is an elegant way of capturing the user’s attention and enhances the interactivity of your website.


In addition to being aesthetically pleasing, your website must also have content that is crisp and clear to grasp the attention of your visitors. It is therefore extremely important to make good use of your website fonts in displaying the content on your page. The size and type of font helps you differentiate between the most important points and those that are lesser attractive. This ensures that your visitors read the content in bold and large fonts first.


Cascading Style Sheets or CSS as they are commonly referred to is a kind of language that is used for defining the presentation of a document in a web layout. It can be used for regulating or customizing the positioning, styling, colors and fonts of the data included throughout the website. CSS is not only great for building technically sound website, but also helps in a faster loading of the WebPages by using lower bandwidth.


Globibo Media offers you the assistance of professional designers and developers that can help you optimize the style for your we design and make it more attractive and appealing for the first time visitors. We make sure that you are able to not only acquire new customers, but also retain them for years on end.


3. Desktop Website  vs Mobile Website

It is quite obvious that a website designed for a desktop cannot work as effectively on a mobile device. The screens are smaller, the functionalities are different and basically the entire ergonomics and layout of the website have to be adapted to enhance the readability of the content on your mobile webpage. Let’s have a look at the various key factors that distinguish the web design for a mobile from that of desktop.


  • The screen size is the first key difference between a desktop website and a mobile website. Your mobile device not only has a substantially smaller screen as compared to a desktop, but also features fewer pixels in comparison. Smaller display implies that the designer has to take extra caution in presenting critical information on the top of the page, making use of readable fonts and ensuring that he does not overwhelm the user by squeezing in the entire content of the homepage of a desktop website into a smaller mobile screen.
  • Also, since mobiles have slower processors as compared to their desktop counterparts, the web design layout of the former is kept simpler and lighter on the memory, with less CSS and markup.
  • Another major factor that influences the mobile website design is its touch screen functionality which is extremely different to your regular mouse pointers of the desktop. Great caution is exercised in ensuring that no desktop-only functionalities such as the hover event are used for the mobile website. Most Smartphones today allow the users to use gestures such as pinching or swiping, that may also be incorporated in the mobile websites.
  • The keyboards of mobile devices are trickier than those used in desktops, and people prefer not to type a lot in their mobile browser for reaching a particular website. Most websites designed for mobiles carry shorter URLs, auto complete functions for search fields and preemptive filling of web forms to minimize the efforts for accessing relevant information on the web.
  • Another important differentiating factor for mobile and desktop website designs is that while the latter can be integrated with both global and contextual navigation, the former largely depends on global navigation only. This stems from the limited screen real estate that is available on mobile screens.
  • While desktop displays have a landscape orientation, websites for mobile devices are designed in a portrait orientation. This aspect of mobile website design influences several factors such as negligible use of widescreen multicolumn tables or images, fewer columns of content and the navigation functionality located on the top instead of the side edges.


At Globibo Media, our dedicated team of developers will offer remarkable solutions for your website design needs and requirements for both mobile and desktop. For those of you, who already own a desktop website and wish to expand your business to the world of Smartphones, we will help optimize your site to be extremely successful on the mobile devices as well.


4. Website Conversion Process

While optimizing your website design might seem like a daunting task, it is actually simpler than you think. Your visitors are constantly dropping signals and trying to tell you about the areas of your design that need improvement, and the ones that are spot on. You only need to employ the right analytical tools to identify these signals and determine what your customers are trying to convey. By analyzing the between page and in page experience of your website visitors, you can determine as to why people come to your website and what they wish to gain from it.


An attractive web design plays a crucial role in establishing a reputation of your brand and enhancing your overall conversion rate. Let’s have a look at the various steps that occur in a conversion process that is when a random visitor converts into a potential lead.


  • When a visitor first lands on your website, he experiences his first interaction with your business. The design and content of your website will either lure him into exploring further or make him lose his interest and leave the site.
  • Next step is the call to action on your webpage that prompts the interested user to register or sign up for your services or free email newsletters.
  • Once the user clicks on this call to action, he is redirected to a landing page that tells him more about your offerings and features a registration form that needs to be filled.
  • Submission of a filled form by your visitor ultimately converts him into a hot lead that is not only interested in your business, but also willing to go ahead and make a long lasting relationship with it.


Web site conversion process
Web site conversion process

In all the aforementioned points you would notice, that a well designed website is the first and most important aspect of improving your conversion rate. It is only through the layout, design and navigation system of your website’s homepage that a prospect will convert into a potential lead who will bring in more revenues for your business. At Globibo Media, we will help you design an effective website conversion path that will enhance your conversion process and help you reap the benefits in the form of increased ROI for your business.


5. Chat / 3rd party Modules Integration

The world of web designing has witnessed a drastic evolution ever since its inception. Through major advancements and cutting edge innovations, web design has reached a whole new level of technology and engineering. An interesting aspect of web design that is gaining a lot of popularity in today’s world is the integration of third party or chat modules to further enhance the functionality of a website and the user experience related to it.


For instance, adding a live chat window plug-in to your website’s homepage not only enhances the overall design quality of your website, but also enables users to interact with you more conveniently. Third party integration helps your online business grow and expand by luring visitors into chatting with your customer care officials before they leave your website.


Through live chat plug-ins you can easily communicate with your prospects, leads and customers in real time and offer them an opportunity to clear their doubts and give feedback with regard to your website in general.


Our highly talented and experienced team of professionals at Globibo Media, will ensure that you can tap the immense benefits of third party integration into your web design to generate higher number of conversions and produce greater revenue and profits over time. It will not only help you connect to your potential leads but also ensure a long lasting bond with your existing customers through adequate engagement and enhanced user experience.

Website Traffic / Performance Benchmarking & Audit


Growth of your website can best be measured by traffic benchmarking. It is the most definitive of such a metric. It should be noted, however, that a simplistic focus on pushing more traffic may end up defeating your business goals.


At Globibo Media, we help you understand traffic values. It is not limited to how many individuals visit your website. It is also not important as to how long they are staying on the site. To succeed, it is important that you understand what your audience wants in the first place.


You show know the answers to the following queries:


  • Is the correct target audience gets attracted by your marketing efforts?
  • What are the features defining your best customers?
  • How does the traffic you enjoy compare against industry leaders and competitors?
  • Is the site you own or administer is in tandem with the business aims?
  • Are you aware of best tactics to take away traffic from your competitors?


Online Traffic performance benchmarking & audit
Online Traffic performance benchmarking & audit

Fear not, answers to these questions are not hard to find. Our experts at Globibo Media are more than happy to help. With their help, you can enjoy a much better look at current visitors. If possible, you can align the strategy of traffic acquisition more intimately with the business goals.


Richer Website Traffic Metric


To comprehend overall traffic, you need a more intelligent iteration of the traffic within the industry. It must also be contrasted against the relevant competitors. It is possible that you could be tracking such metric staples like visits, time on site, return visits and uniques.


  • Total visits: This is the number of visitors to the site. It is inclusive of repeat visits.
  • Uniques: This is the number of non-repeated and unique visitors to the site
  • Return visitors: Number of visitors who are unique and who have also returned
  • Average visit time: Also called “time on site”. It is median amount of time which is spent by visitors on site


Richer Online Traffic Metrics
Richer Online Traffic Metrics

These statistics should be taken in context. You should see whether you are ahead of your competition or are you lagging behind. If your sales increase, it may mean your marketing efforts were a success. It can be that consumer shopping went up in the market.


The metric titled “share of visits” displays you the total visits percentage within the entire industry who  come to your website. To give an example, McDonalds may benchmark the visits percentage they get within the food industry. This statistic will help them to identify whether a jump in traffic mirrors gains in relative standing- and not empirical fast food industry growth.


It will be an extremely wise move to benchmark the visits share against major competitors or the market’s top brands. A chart made to reflect sales will throw up a wealth of information. For example, a well known fast food chain found that its sales actually become lower during the holiday season-and not higher as common sense may suggest.


Dig Deeper


Our experts at Globibo Media help you gain further insights from breaking down the audience data. The audience, as defined in this context, is the site’s visitors. It is inclusive of audiences pushing traffic to competitors. Understanding the company’s audience will assist it to comprehend whether it is actually competitive- or not. It could be that a certain age demographic could be flocking to competitor sites. A company then must adopt a few tactics to get these potential customers back into the fold.


  • Audience insights and market research must be used to comprehend demographics, attitudes, locations and behaviors of the competitor’s audience.
  • If there is a shared audience, then the focus must be on converting and then engaging customers who are included in the shared group. To give an example, if 80 percent of such audience read Time magazine, then advertising spend can be done on the magazine to win the audience back.
  • The traffic sources should be analyzed and more money and time spent on them. For example, if a majority of the traffic is sourced from Facebook, then it follows that more money should be spent on it alone.


Important Factors to Note


There has been an evolution in traffic benchmarking. The days when celebration occurred with visitor increases or failure if it drops, are long gone. Fluctuations are caused by seasonality, trends, market changes and competitive standing. You should be conscious of the relevant traffic you get and if the traffic comes from the correct audience.


You should blend search, behavioral data, attitudinal data and clickstream. A blend of all these factors offer an effective insight into industry trends and also into the customer. You can also enjoy increased high value traffic.


Describing Competitor Benchmarking


The activity of competitor benchmarking offers insight into the inner workings of your competitor. It shows which activity works- and what does not. You can use such data to give advantage to yourself. These can be done through the adoption of successful practices. It can also be achieved through ineffective ones.


Benchmarking and Brands


Brands can take advantage of online benchmarking results through a number of ways. They can just take the option of putting in increased effort to a certain area where were rejected earlier. An alternative way is to adopt a few of the best practices used by the competition. These best practices must be implemented effectively into the existing business plan. Brands can also select to go the innovative route. They can attempt to create new strategy or tactic based on what was learned.


Benchmarking and Best Practices


Even though benchmarking must be included in the marketing plans for all brands, there are a number of issues to be aware of. The following must be taken with due caution:


  • Be transparent about the benchmarking process and the reason it is being executed. It is vital to have purpose and goal. Remember the efforts are going to cost both time and money.
  • Keep in mind that benchmarking is a continuous process. It is a not an one time job. It is possible to get sharp insights from an occasional work but the efficacy of competitor benchmarking is unsurpassed.
  • Wrong tools should not be used. Do not use cheap tools and unlimited number of free trials. Using inferior tools will result in you getting a part picture or an inferior one. It is not possible to extract reliable insights from such data. If done correctly, the benefits are much bigger than the cost.
  • Competitors are important. The list of competitors are not limited to selling similar products. Your online competitor also include the products or services which compete for attention from the same customer demographic. These are related to the topics and the content they show interest in. If you are analysing any paid channel, a number of brands bid for same traffic or keywords.



Online Benchmarking Best Practices
Online Benchmarking Best Practices

Traffic Measurement and Benchmarking


Website traffic comes from a total of three sources: organic, social and email. It is sufficient to say that all three sources can be improved. HubSpot to this effect has made a website where benchmarks across employee size, industry, business type and region are created. Report published by them exhibits proportion of the total visits and also median visits from every traffic source. The timeline is from January 2014 to May 2015.


B2B Websites Benchmarking for Sources of Traffic


  • B2B visitors: It is surprising to see both B2C and B2B companies having near identical profiles in the light of visits proportions from a number of other sources. Maximum visits were found to originate from direct and organic traffic. Referrals also have a major proportion. Email is surprisingly a low contributor-thus making it vital that email marketing campaigns need improvements.
  • Industries: Maximum ROI is generated from marketing services when it comes to email campaigns. It is logical if a majority of the B2B industries continue to under-perform. Even with successful email campaigns, it is imperative to have an expertise in your chosen industry.
  • Actual monthly numbers: It is clear that size is important in case of B2B marketing. It is to be mentioned that even if the numbers are lower than the industry standard, it may not be justified to make efforts on extracting increased traffic to the site. Examine the sales funnel shape and understand which stage of the funnel needs maximum work. There could be a possibility that fixing the leads problem leads you to attract greater number of visitors as well.



Best Benchmarking and Competitive Intelligence Tools


At the time of evaluation of Public Relations and marketing efforts, it is important to consider only two perspectives: trend of results and the results compared to closest competitors.


There are a broad range of analytics, monitoring and listening tools to answer trends of results. The second factor-comparing results to closest competitors- can be had by using any one of the many tools available. Comparisons can be made in terms of brand mentions in social media, organic search visibility, web traffic, target keywords and a number of other factors. The list of tools include:


Online Benchmarking Tools
Online Benchmarking Tools
  • Buzzsumo: It supplies competitive intelligence like what content gets more traction for competitors and the networks where they have achieved success. It also shows who is sharing content. The performance of content is compared across different companies. It can be extremely useful for social media monitoring, content curation, influencer outreach and content planning.
  • BuiltWith: Type in any URL and see details of technology utilized to make that website. You can also search the database of this tool to find out which sites utilize shopping carts, hosting and analytics. You can filter data by location, vertica. Traffic and other attributes.
  • Alexa: This offers visibility into traffic quality and sources to other websites
  • Serpstat: This intelligence tool is a simple one and shows how a company and its competitors perform both in organic and paid search on Google in multiple countries. You can use it to research on keywords too.
  • SimilarWeb: It allows you to benchmark the website and pits it against the competitors. You can then analyze your actual performance in terms of bounce rate, overall visits, time on site, and page views for evert visit. Having this tool is equal to enjoying acccess to the Google Analytics available for websites belonging to your competitor. The tool also offers SEO metrics and keywords for PPC. You can also go through visitor engagement and popular pages.
  • TalkWalker: You can monitor social media conversations and review them across a number of social networks. About 187 languages are covered and the numbers are growing. Search results can be grouped and filtered. You can benchmark brand against industry peers and also view a KPI range including follower growth, response rate and engagement rate.
  • com: You can use this tool to measure the digital results and discover business opportunities. Competition can be monitored and performance benchmarked.
  • Ispionage: PPC advertisers uses it as competitive intelligence tool. It helps brands for identifying competitors; both organic and paid keywords. It helps in identifying PPC spending levels landing or keyword or ad page groupings along with most profitable keywords.
  • TrackMaven: This tool provides insights into the performance of content not only for you, but your competitors across a number of important channels as well. These include social media, SEO, blogs, earned media, ads and email.
  • SpyOnWeb: Information is extracted from public sources and websites probably owned by the same owner are revealed. This tool identifies the IP address, Google Analytics ID and Google Adsense ID.
  • Rival IQ: This tool reveals how swiftly your competitors sweep up followers on the social networks and the frequency of their posts. It also shows the median engagement rate and the appearance of their most popular posts. It also offers competitive SEO metrics and also data on the paid search campaigns through adwords comparison spend. The latter is contrasted against other in the competitive landscape.
  • Spyranks: It helps in keyword research, rank tracking, competitive monitoring and backlink counts of all important websites in any segment of the market.






Referral and Advertising Programs


Importance of Referral and Advertising Programs for Internet Marketing Campaigns 

Referral marketing is the kind of marketing where you target customers so that they spread positive word of mouth about your products or services. This article reports that according to New York Times, 65% of all businesses happen through referrals. Brand advocacy has become an important part of most marketing campaigns. Businesses often reward customers who create their own content to promote their products. These customers are also invited to share their own experiences that are published as customer testimonials.


It is common knowledge that a person usually gets convinced much faster by someone he knows closely and sees as a well-wisher than a random person. Hence, customers are incentivized to spread a positive word on their own networks. Social media has made that extremely easy. Also content, which appears on neutral platforms like a Facebook or Twitter or blog critique of a product seems to be unbiased and hence drives more engagement and faster conversions.


That is why as a marketer, you will have to strategize and develop a robust referral program. It can be used to target old customers, new prospects, leads and most importantly acquire new audience who were outside the influence of your own marketing channels and efforts. However, remember that the success of a referral program depends as much on the execution as it depends on the quality of product and service delivered. If there is a mismatch between expectations and reality, the program would eventually fail. Hence, first try to create a large number of happy customers in whatever industry or field you represent or want to explore.


Advertising program management is another important aspect of marketing. Since, a number of campaigns and different types of advertisements are launched simultaneously across multiple platforms and channels and often targeted to the same and different audiences, a program has to be developed that coordinates and measures the performance of each campaign.


Funds may be reallocated from one to another depending on the money used, direct conversion and profit achieved and which show greater promise of delivery even in the future. Advertising is the most expensive element of the promotional mix of a company and need to be integrated properly into the overall marketing effort. Meticulous planning and stellar execution is necessary for resource and reach optimization while also ensuring the best possible conversion.


1. Referral Programs vs Demographics on Own Site


Importance of referral programs in your overall marketing mix can’t be overstated. Referrals tend to bring in loyal customers who have 25% higher life cycle and place 20% greater annual average order value than their non-referred peers according to this Huffington Post report.


Also, marketers agree that this is one of the most cost effective channels of marketing and the effort needed to acquire a new customer is also less in comparison to other forms of advertising. It can also reduce the sales cycle as people believe people they trust in general and when they recommend a product, more often than not they get convinced and make a purchase.


Demographics on your own site refer to your existing customer base details of which already exist on your CRM. When you have a customer base, you need to run loyalty programs, contests and provide special promotional offers directed at them along with superior products, service and support during their entire lifecycle. The aim and challenge is to increase the lifecycle and keep them happy so that they make purchases frequently and also upgrade to higher value and margin sales through the period.


What is your Internet Marketing Customer Segment
What is your Internet Marketing Customer Segment

Once you have a considerably large and loyal customer base, you can then incentivize them to promote your business in their own social networks and communities. Some would do it because of the positive experience they have had and some would do it for special offers, incentives that you offer them. But, since the cost is much less compared to other channels while the return is tremendously high, it doesn’t hurt.


Referrals may be useful for professional services, B2B market, technology products, financial products, high margin products like real estate and auto and also when you have a strong customer base, good reputation and when your product is in the growth and maturity stage of its lifecycle.


Mobilizing your own loyal customer base can be helpful in the initial stage of a product lifecycle and towards the end, in case you manage to show new uses of the product to the existing customers. They also work for low profit and sales margin products, products which are purchased repeatedly like fashion and lifestyle products, vitamins/supplements and cigarettes, etc, industries and markets where competition is immense and margin is small.


Loyalty programs don’t hurt your profit margins if the average order value is high and the items are purchased repeatedly throughout the customer lifecycle, which in effect, creates a high customer lifetime value (CLV).



2. Space for Advertisers on Your Own Site


Direct advertising is an attractive option for space sellers as well as advertisers. This is a little different from affiliate marketing where there is a platform that acts as an aggregator or facilitator of the business transactions and demands a commission which is usually a percentage of your deal, as their fee. Direct advertising allows you to be in complete control and you can decide the number of banner, other display ads, contextual ads or sponsored content that you want to publish. This model is beneficial to advertisers as well as direct marketers.


To monetize your website, one of the first things that you need to do is attract heavy website traffic. But that’s no good if the bounce rate is very high or the level of engagement is low and users frequently can’t find what they are looking for or feel deceived because they thought they will find something you promised but ultimately turned out to be a hoax.


Now, in order to improve your page rank, on-page and off-page optimizations that lead to higher page rank and greater search queries that match your targeted keywords is a better ploy. In order to boost the page rank, you could think of the following:


  • Build more quality inward links.
  • Have an organized internal linking structure.
  • Update your website design. Make it responsive and mobile-friendly. Make it user-friendly and make sure that the UI doesn’t look too old. Remember to add a sitemap. If you don’t have enough resources to hire a top design firm, host a design contest on a site like 99designs where talented designers can collaborate to create a fresh design for your site. No advertiser likes to work with a site which looks outdated and the UX looks ramshackle.
  • Get your website listed on online directories and bookmarking services.
  • Have attractive content of different forms like video, blogs, great web page copies, optimized landing pages and completely updated pages without any broken links. Have simple and easy to use subscription forms that make subscriptions painless.


Apart from this, an advertiser not only wants good page rank but also a strong social media presence. You will need to have well connected accounts and link them to pages where the ads or sponsored content is present. Advertisers would also see how many times they get discussed in your own social community.


You would need to approach them and offer them a media kit that contains reports of the various metrics you have used. Moz Rank, Alexa Rank, Domain Authority, Google Page Rank, Number of unique visitors per month, Daily unique page views, Time spent on your site, Bounce rate, number of social media followers, success rate of your influencer programs, et all will all be considered.


Convince companies how your website can give them a shot in the arm. Also, keep reminding them in the newsletter and emails that you advertise on your site. Mention it at the top and bottom of your site as well. Provide them with flexibility to choose the type of advertisement options they would like to utilize- banner ads, sponsored content, social media contests, guest posts, videos promoting their business or product or other forms of multimedia content.


3. Demographic/ Traffic Details/ Conversion Opportunities


Understand the concept of demographics and identifying the ideal customer profile for the product or service you are promoting is extremely important. Without segmenting the market, you would just be spending your money on a blanket promotional campaign which would pay very little as there would be a lot of wastage. If you are promoting something for teenagers and 20-somethings, it would make sense to use newspapers as a vehicle because hardly any youngster reads newspapers these days. Even on social media, there are certain websites, platforms and forums which appeal to this target group more than others. By identifying and learning more about the ideal buyer persona, you can reach out to them more effectively.


Every product has a unique selling proposition which must match/ complement the ideal customer profile. If the product doesn’t solve the problems they face, it would be useless to market it to them. Understanding demographics not only optimizes marketing costs but also increases sale as you are reaching the right customers who are interested in your product or where looking out for something similar.


Whether it is your social media pages, your website or demo and promotional videos you create, everything should have a target audience. Trying to sell to everybody means you are selling to none.


Whether you are promoting your business on your own website or you are promoting it on affiliate sites and direct marketing platforms, traffic will be one of the most hotly debated topics. A website that fails to get enough footfalls per month, or unique page views per day or people don’t stay for long and bounce out, is a failed proposition.


When buying space for a PPC or display ad on a website, or sponsoring content or contests, you need to seek out important metrics and traffic details. Also, a website audit that tells you whether the average traffic to this website matches your ideal buyer persona should be mandatorily carried out. Ask for a media kit where all the important site metrics and details about the social media promotions, are listed. These statistics can guide you to find the right website and through it you can find the ideal traffic that you are seeking.


Conversion refers to the number of leads that ultimately perform an action that you have recommended. For digital marketers and advertisers, conversion opportunities could be defined in a number of ways. Are you looking for direct sales? Or maybe you want to induce a new product trial. Are you looking to increase the market share by acquiring new customers, cross-selling/ up-selling or trying to get them to sign up for your loyalty programs, referral programs, social media contests or newsletters. Whenever you succeed in achieving one of the above, you have a successful conversion, whether it directly results in revenue generation or not.


Digital marketers have a number of opportunities to convert their customers through a well defined sales funnel. Great content, great web design, engaging topics, contests, incentives for referral and loyalty programs, content suitable for consumption on multiple devices, sponsored content and native advertising are all different ways to create a two-way communication with your customers. Make your marketing more data-driven and look to integrate all your marketing channels. Provide great after sales service and a platform whether prospective customers can get their doubts cleared just before or after they make a purchase.


A well informed thought leader or influencer can play this role. Hence, gear a portion of your marketing expenses towards them as well. Brand advocacy should be promoted aggressively. Rather than looking at prospects and customers as one-time sales opportunities, look at them as stakeholders. Keep them informed by not only informing them about product developments and promoting it to them while giving special discounts and incentives, but also sharing behind the scene stories, employee stories and personal opinions of your top brass in your networks and social media communities. Make them a part of your everyday business journey and conversion opportunities would be presented!


Internet Advertising Options


As a marketer, you have a number of advertising options to explore on the digital domain. With a number of platforms to choose from which are fragmented but also complementary, quantifiable results, better returns, terrific segmentation and targeting options, rise in the number of users and because of its less intrusive nature, online advertisement is the preferred option for most marketers today.


Types of Online Adverts:


Online Advertising Program Types
Online Advertising Program Types
  • Pay per click (PPC): PPC could be segmented into search ads and contextual ads. Here, an advertiser needs to do thorough research to understand the ideal buyer profile, do thorough research on consumer demographics, identify their problems and how this product can solve them and finally use tools to identify the keywords or phrases that customers would search for. Now, thorough an online auction, you can either buy those keywords that you hope or know your prospects would use in their search queries when looking for your products. These ads may appear on the SERP or on affiliate websites or websites that has an understanding with a popular search engine and allows ads to be published on their site depending on how relevant the chosen keywords are to the content on the website. Every time, someone clicks on that advert link or searches for a keyword, you have to pay the search engine. This is an expensive option but very effective.
  • Social media advertising: Another effective model, it has a high reach impact and tremendous targeting potential. You can choose and set up campaigns based on different budgets, search criteria, demographics which may include geo-targeting, age/gender/ SEC targeting, educational qualification and also behavioral and psychographic segmentation which may include lifestyle, preferences, habits, beliefs, etc. You have a number of options here. Facebook, Twitter, Baidu Teiba, Snapchat, Instagram, Pinterest etc have their own unique advantages and target groups. The expenditure is moderate, especially when compared to traditional mass media.
  • Cost per mille (CPM)/ Banner ad: Cost per mille is a concept where you pay for the number of times your ad is displayed rather than the period for which it is displayed on a website or search results page. You save some money because you don’t have to pay for those who are not shown the ad, as per claims. However, if the people shown the ad don’t click the link, your efforts may fail. Banner ad is a short visual block which contains a little copy, logo, colors and even images or .gifs that you want to show. However, banner ads are not as effective as they were in the past and you will also have to make the ad exclusive to a website or search page so that it is absolutely relevant to the visitors.
  • Sponsored content: People today have a short attention span and don’t like intrusive ads. Hence, one of the best ways is to promote your ad in the form of useful information or consumable content. You can either promote a blog post/ social media write-up, a contest hosted by an influencer and since these are often perceived to be unbiased, people who visit and consume the content and also follow outbound links to visit the website (in case the writer makes a recommendation). Similarly, posting guest posts on popular blogs can help you to drive traffic back to your landing pages and increases chances of conversion.


Internet Marketing Media Kit Creation


Media kits distributed among traditional media or online media companies are a great way to get free promotion. Your prospects and customers have become circumspect about adverts which boast but then deliver little on the extravagant claims. An editorial or advertorial or a simple media report can however, grab many more eyeballs since journalists are known for their integrity and independence.


When promoting an e-book, blog or website or even products, you should not only describe the products, talk about the potential customers and well-known clients, provide visuals and customer testimonials, positive reviews and awards, a sample of your product but also important metrics if it is an online or digital product like an e-book or blog.


Direct marketers can use media kits to promote their websites and blogs to advertisers. They will have to provide such metrics as daily unique page views, clicks on links, social media following and number of positive social indicators, time spent on your site, number of downloads of the book or some other downloadable material, number of subscriptions and signups for contests, size of your customer base, effectiveness of your influencer and affiliate marketing efforts, the quality of content and downloads, views, references, etc.


At Globibo Media, we excel at creating media kits due to years of experience in dealing with both traditional and new media. We can help you target different types of media companies as well as advertisers by creating separate kits for everybody, while also keeping the costs low.


Conversion Tracking and Relationship Building with Internet Marketing Partners


Conversion tracking has been discussed throughout this article. There is nothing more important. Tracking your conversions not only allow you to increase your reach and target those who want to convert but also reduce your marketing resource wastage. You can also reallocate resources once you know how the different elements of your promotional and marketing mix are playing out- which is functioning optimally and which isn’t.


When you need to form efficient marketing partnerships, these data and results of these metrics will be sought. If you are getting into a partnership with a blogger or social media thought leader, you will have to ask for proof of conversion and traffic too. Look at their following, check their profiles, see whether they match your ideal buyer persona, look at the level of engagement and respect that the influencer commands.


Apart from select sales channel partnerships, you could also have revenue partners, product partners and also partnerships where similar or complementary product manufacturers come together to utilize each other’s resources and marketing channels. This way resource utilization can be optimized and both can derive new leads from the other’s efforts and marketing channels.


Many companies jointly host contests, promote each other’s products or services, allow guest posts on each other’s blogs, promote white hat link sharing, republish the content published on the other’s network with their permission, thus increasing reach, re-tweeting, liking and commenting on each other’s networks.


Marketing efforts could also be jointly managed through shared responsibilities. Industry events and tradeshow news can be published and analyzed on each other’s websites. One can sponsor and partner the other’s online webinars or offline seminars and events. This increases visibility. Pooling resources also gives greater leveraging power when dealing with online marketing agencies, affiliate marketers and even search engines and social media sites.


At Globibo Media, we are experts in tracking conversions through our own analytics tools and also popular tools. We take constant inputs and feedbacks as we create and manage your conversion tracking programs. Similarly, we can recommend and find the right partners so that you can mutually benefit and draw from each other’s strengths. We will also help you understand and articulate clearly your mission objectives and expectations from the partnership.


At Globibo Media, we can also help you make your websites more attractive that would appeal to prospective advertisers and also help you design your loyalty and referral programs for best results. For any assistance or query, shoot an email at us or give us a call.








Payment & Checkout Optimization

1. Product Selection and Basket

Shopping car abandonment and a consequent drop in conversion rates is one of the most highly dreaded concerns of all ecommerce website owners. Regardless of the quality of the products and the services you provide, there are several instances wherein a potential customer simply adds a product to his cart and then leaves without completing the payment transaction. While In some cases the customer does return to go ahead with the purchase at a later time, at other times, the products just lie abandoned, never to be paid attention to.


However by keeping in mind a few important aspects of marketing while creating your product selection and shopping cart page, you can enhance the user experience manifold and optimize checkouts on your website.


  • Incorporate a visually appealing product selection page that not only lists the most attractive features of the product, but also highlights the discounts and offers that are being offered to the customer.
  • If there is a listed item that is out of stock, it is a good idea to offer a functionality that helps users to punch in their email ids and receive a reminder, once the product is available for sale again. It is both annoying and time consuming for a customer to go through a series of unnecessary steps, only to find out that the product they wish to buy is currently unavailable.
  • To err is human. And your customers are bound to make mistakes when they add the products to their shopping carts. You must provide them with a modification functionality that allows them to remove the wrong product and go ahead with selecting the one that they actually want.
  • Since your customer will most likely want to review the products added to their cart, your basket should provide them the links, specifications and also photos of products that have been added for purchase. This helps them ensure that they have finally got what they were looking for and can safely click the submit button to make the payment.
  • Integrate mini shopping carts on your product selection page to generate a small pop up window that keeps the customer within the purchase loop. The mini cart appears on the foreground of the product selection page and displays all the relevant information regarding the selected products including size, price, and color and so on for the customer to review it.
  • It is extremely important to ensure that your ‘add to cart’ or ‘proceed to checkout’ buttons are well placed both at the top and bottom of the production selection page and are clear and conspicuous to instantly capture the attention of the customer.
  • Also ensure that your shopping cart carries a functionality of ‘continue shopping’ that allows the user to go back to product selection and make multiple purchases in the same transaction, while also staying in the loop.


Optimized Checkout Process
Optimized Checkout Process

Product Customization

Personalizing the user experience by allowing them to customize a product as per their preference is a marketing strategy that most businesses today are making massive profits from. To cite an example, the leading bicycle maker Trek, allows his customers to design and build their own bikes from scratch. Product customization has also been a driving force behind the success of ecommerce giant Amazon. The concept not only ensures that the consumer gets exactly what he wants, but also stays happily loyal to your business.


Our expert marketing teams at Globibo Media, help you design excellent product selection and shopping cart pages to lure your potential customers into completing their purchases in one go, and increase your conversion rate multiple times over for greater profits over time.


2. Registration Process

While it might be a great way of gathering customer information and replenishing your database, the registration process must be designed in such a way that it does not end up annoying a potential customer who could have otherwise gone ahead with the checkout process and made a transaction. It is good idea to keep the fields in your registration form to a minimum. If possible you can also entirely skip the registration process and directly bring the customer to the payment website. This ensures a faster checkout for the customer and substantially reduces the chances of an abandoned shopping cart. Here are a few things that you must keep in mind while designing your registration page:

Keep it conspicuous

The navigation link or button that directs the customer to the registration page must be properly labeled and easy to find, so that the customer does not end up on a page he doesn’t expect. The user must be allowed to make a conscious decision of whether he wishes to register for a purchase on your site or not. You can also help your users understand the benefits of creating an account in simplifying their purchases from your site in the future.

Incorporate the facility of social media logins

Most ecommerce website nowadays offer their customers the provision of using their already existing Twitter, Facebook or Google accounts for registering on the former. Accepting logins from previously created social accounts help ecommerce websites pull the relevant data from other websites with minimum hassles to their customers.

Keep your forms short

Nobody likes to fill in hundreds of details about their personal self just to register on a website for a purchase. As a matter of fact, the length of your registration form can largely impact the user’s decision in going ahead with the transaction or abandoning his cart and leaving the site. The idea is to extract the most relevant pieces of information without annoying your customers with unnecessary details.

Provide clear instructions

You can make the registration process relatively stress free for your customers by offering them adequate instructions such as number of characters required, case sensitive or not, for filling out the different fields in the form. In case your customer makes a mistake in the form, the respective erroneous field must be highlighted to grab the attention of the user and prompt him to make the necessary correction.

Globibo Media offers you the necessary expertise to build the most effective registration process that instigates people to create their personal accounts on your website, and keep returning to take up your services in the future as well. The data that you extract from registered accounts of your customers helps you in personalizing their user experiences and monetizing your marketing efforts.


Registration process for eCommerce
Registration process for eCommerce

3. Payment Options

With the evolution of technology, it has become exceedingly simple to make your purchase payments on ecommerce websites. Most ecommerce websites are integrated with electronic payment systems such as credit cards, online banking and cheques which allow you to make cashless transactions for your online purchases. The customers can also make their complete payment in cash when they receive the product delivery at their doorstep. However it is extremely important to keep your payment gateway secure in order to establish your credibility with the customers. Let’s have a look at the various payment options that most ecommerce websites offer to their customers.

Credit Cards

About 90% of the people in North America employ the use of credit cards for making payments for their online purchases. In order to maintain the security of such transactions and keep them fraud-proof, the online merchants practice stringent rules that have been stipulated by the credit card issuing companies such as MasterCard and Visa. Although the actual internal process of credit card payments for online purchases is quite complex, the customer simply has to fill out a few of his credit card details on the payment page.

Online Payments

A payment processing website called the PayPal allows online payments and money transfers for ecommerce websites registered with it. In exchange for a fee, PayPal allows the users on its integrated ecommerce website to transfer the payment amount online for a purchase that they make.


Users are also allowed to make online purchases by using post dated cheques filled out for the purchase amount to be paid to the vendor. The purchased items are locked away from the inventory until the cheque gets cleared by the online merchants’ bank.

Cash on Delivery

One of the commonest payment options that almost all ecommerce websites offer is the cash on delivery option, which requires the customer to make the full payment as and when he receives the delivery of the purchased products.


Globibo Media helps create a simplified and highly secure payment page that prevents your website against any fraudulent transactions and ensures successful completion of purchases made on your ecommerce website.


eCommerce payment options
eCommerce payment options

4. Shipping Options

One of the most important aspects of making the shipping of your products to the customers successful is providing them information on their expected delivery dates on the checkout page and then adhering to the stipulated schedule to enhance the credibility and reputation of your brand. A few things that you must consider while designing your shipping process are:


  • By offering free shipping of purchased products to the respective customers, you can make your offer extremely attractive yet cost effective for you. Just quote a minimum purchase amount that they need to buy the items for, to be eligible for the free shipping offer.
  • Along with your standard free delivery you can also provide an option of faster delivery at an additional fee. For instance, if a person wants to make an urgent buy, he will prefer paying a little extra to receive the products within a day’s time, rather than getting the product a week later free of cost.
  • You can offer address suggestions on the shopping cart page to prevent any unnecessary address corrections from your carrier later on. By verifying the addresses early in the checkout process, you can also offer any one day delivery options that the customer’s area of residence might be eligible for.

Our dedicated team of professional experts at the Globibo Media offer excellent solutions for designing shipping options for your merchant website.  By ensuring secure shipping and delivery of your products on time, you can not only establish a reputation for your brand, but also increase your sales tremendously.


5. Terms and Conditions

For all ecommerce website owners, it is absolutely essential to have a well drafted agreement of Terms and Conditions that is linked to your store. The fundamental contents of your terms and conditions are designed to provide legal protection to your business with respect to the products and services that your customers avail from your website. It outlines your liability over a defect or damaged product and also stipulates the level of coverage that you are obligated to provide in case of a conflict with a customer. The basic content of T&C should be as follows:


  • All the additional billing charges including taxes, shipping and other fees should be properly described in your T&C.
  • It should stipulate your intellectual property rights over the design, logos, content and product names of the brands advertised on your online portal.
  • A well written clause and disclaimer for limitation of liability must be comprehensively mentioned on the terms and conditions page. It should clearly define the extent of liabilities in terms of product warranties of the items being sold.
  • A clause describing the way in which a dispute or conflict with a customer will be dealt with, must also be included in your T&C. It should also mention the jurisdiction in which your business is located, and that the law of that particular area will be upheld in case of a legal dispute with a customer.
  • In addition to this, your terms and conditions must also contain information regarding the general terms of service including return polices, out of stock items, special offers, shipping options and so on.

Globibo Media offers your expert assistance on designing a well written draft for your T&C agreement that encompasses all the major aspects of online businesses. We extend our complete support in safeguarding your business against illegal and unwarranted allegations by creating a set of T&C which comprehensively address every legal issue of your business that must be looked into.




Website Commercialization Strategy


1. Setting Realistic Objectives / Goals

As a business, one of the most challenging phases you’ll experience is product development. Identifying market needs and putting in the effort to meet those market needs is a massive undertaking. The only other phase that is as challenging as product development is the same phase that comes right after it – commercialization.


Commercialization is defined as the process of presenting the market with a new service or product. This is where you develop a marketing plan for your new product, determine the advertising mediums to use, chart out promotion strategies, and identify distribution channels etc.


The commercialization phase is where you’ll likely be spending most of your resources and therefore, it is of great importance that you set realistic objectives.


So, what kind of objectives does a business set when developing its commercialization strategy?


Well, for starters, a business must determine if the product is in line with the other core areas. Does the product leverage the business’s competencies and strengths? Does it share the business economy?


When we say shared economy, we are referring to aspects such as the product’s intended customer base. Does it cater to a new set of customers or the same ones? Similarly, the business also needs to determine if the competitors are the same or not and whether the cost structure to manufacture and market the product is the same or not.


The next objective is to identify the target customers. It is necessary to know who is likely to buy your product and why they would. It is also important to be aware of the fact that a newer set of target customers are likely to evolve as more marketing is done.


All this needs to be assessed in order to optimize your commercialization strategy. Your strategy will be shaped based on knowing why a particular group of customers is the one that you should be aiming for.


The third objective is to come up with a business or value proposition. The proposition must explain what makes your new product unique and what it can offer that can’t be offered by other similar products in the market. The focus must be on the specific benefits offered by your product. However, never let your message be cluttered.


Your proposition must address the needs of the customer, not the product or the technology that goes into it.


Next up is determining the value chain. Here, you will need to decide who’s going to sell the product and that means aligning the sales team with the value proposition. Your sales team must be dedicated to understanding how the product meets the customer’s needs.


You will also have to determine where the product will be sold and how it will be distributed. Think about the various distribution channels that are likely to work for you. As for where the product will be sold, go with the most logical areas.


There must be an alignment of your business processes, value position and value chain. The better the alignment, the more possible it will be for your commercialization strategy to succeed.


Ultimately, we come to the most important objective – marketing. Here, you will need to determine who will offer and plan the marketing activities. You will also have to determine who will monitor the marketing activities from the inside. Think about the communication strategy that you will need to use in order to get the message delivered to the target customer segments.


As you can see, commercialization is quite a complex procedure and we’ve only discussed the tip of the iceberg. If you’re a business that’s just learning the ropes, commercialization can prove to be tougher than it actually is.


SMART Internet Marketing Objectives
SMART Internet Marketing Objectives

Globibo Media understands the importance of the commercialization process well. We know how important it is for your product to achieve commercial success. That’s why we leverage our sales and marketing experience to help our clients with their commercialization requirements. We don’t end our engagement by satisfying just the technical requirements.


We get involved in the deeper aspects of commercialization. We work with our clients to realize objectives such as regulatory compliance, market section, quality control, and the installation of manufacturing units etc.  Our experts work with clients as dedicated assets, assisting them in carrying out their commercialization activities.



2. Website Commercialization Options


One of the key aspects of a commercialization strategy is to decide how you’re going to present the product to your customers.  There are several methods you could look at and each of these methods comes with a set of pros and cons. Some methods may work for you more than others.


For example, we have the direct sales method, where, a business will chooses to sell the product directly to the consumer. It’s quite different from other strategies such as retail sales, where the product is first sold to distributors and then from there, it usually moves into select retail outlets.


The direct sales method offers a wide range of benefits that you could consider as part of your commercialization strategy.


For starters, direct sales can allow your business to have direct contact with the customers. As a result, you can build stronger relationships and have greater control over them in terms of management.  Many experts state that the direct sales method is a way for businesses to engage with the customer on a more regular basis. Your business gains the ability to build relationships that are far more meaningful and valuable.


For example, you learn to understand your customer’s needs better and work towards creating an environment that fosters their loyalty.


Similarly, the direct sales method also allows you to have greater control over your sales team, which makes it easier to coordinate your sales strategy with other aspects of your commercialization strategy such as production and marketing. You can ensure that your sales team uses methods and approaches that are in line with your overall advertising and marketing strategies.  As a result, your marketing messages are reinforced with your customers.


The direct sales method also makes it easier for you to collect feedback directly from customers, allowing for a better assessment of marketing campaign efficacy.  Additionally, you gain information that can help you tailor future products/services to meet exact customer requirements.


Then, there is the benefit of greater control over pricing and distribution. This helps you verify whether products are competitively priced or not. You can even ensure that those representing you are kept informed and updated about your products and other strategies. You are not dependent on retailers to help you out.


In fact, studies have shown that this particular feature of the direct sales approach allows businesses to negotiate better with sellers. Naturally, the end result is a larger profit share from sales.


Another key advantage with this approach is that businesses gain access to a larger customer base that may not be accessible through other methods. Though advertising through traditional and digital media channels is highly effective, it may not suit all businesses. Sometimes, a direct sales approach is the only way to go if you’re looking to reach out to certain customer groups.


In fact, some small businesses even take advantage of social connections in as part of their direct sales strategy. They get their sales team members to market and sell the products to near and dear ones.


Even customers benefit from a direct sales approach. For starters, a lot of businesses offer trial periods where customers can test out products. Other than that, the close interaction between customers and businesses leads to the creation of environments where customers can enjoy a tailored experience. There is also the possibility of a highly personalized buying experience.


The direct sales approach is one of many sales methods that you can incorporate into your commercialization strategy.  But, as we stated earlier, it’s a method that may not work for every business out there. So, how do you decide which is the best approach for your business?


Well, Globibo Media can help you out. We’ve helped a range of businesses develop commercialization strategies and we continue to do it even now. As experts who understand the intricacies of the market, we can work with you to determine which sales approach would work best for your business.


We have effective tools and solutions that help us test out multiple approaches and identify the most effective one. Once we identify the methods that suit your business, we’ll even advice you on how to move forward from there.



3. Website Commercialization Legal Considerations


When developing your commercialization strategy, it is of the utmost importance to focus on legal considerations as well. Since you have, most likely, designed and developed the product all by yourself, you must protect yourself using intellectual property rights. The simple result of not doing so is the theft of your idea and thereof, the application of it by other parties. To put it simply, your idea for a product can be stolen by a rival business and marketed as being their own. You obviously don’t want that to happen.


So, make sure all legal aspects are taken into consideration and worked on.


This could possibly include the submission of various documents for the acquisition of trademark, patent or copyright. The idea here is to prove and authenticate that your business is the sole owner of the product and the concepts used to develop it. In fact, you must do this in the conceptualization stage itself.


Once you have established ownership of the idea and the product, you can proceed with presenting the product to the market. In a way, legal considerations occupy the first phase of your commercialization strategy. Intellectual property rights cover all aspects of the commercialization process including internal production and even licensing requirements in the case of third party involvement.


There are several tools you can use to protect your product and ideas. Let’s look at a few of them.


The first is called an NDA or Non-Disclosure Agreement. This is a type of legal that needs to be signed by anyone working on developing the product and commercializing it. IT ensures that they respect the confidentiality of your work. It can either be mutual or one way. A mutual NDA ensures that you and the teams involved accept to keep all information a secret and not share it with third parties. In a one-way NDA, you have the exclusive authority in ordering the other party to agree to your terms of confidentiality. It is also wise to seek NDAs with indefinite periods as this prevents the theft of your ideas permanently.


Similarly, you can also opt for a non-compete agreement. Here, a third party signs an agreement that prevents them from starting a business that directly competes with yours within a given area.


Then, you have what is known as a work-for-hire agreement. This is to protect your ideas from stolen by someone who has been exclusively hired to work on your product. You have ownership rights over even their ideas. Though you can credit them as co-inventors, they will still not hold rights to the entre idea or product.


Protecting your ideas and concepts is very important in a competitive market. You cannot always hide your ideas, especially if you are dependent on others to bring them to realization. You are likely to work with third party experts and others to develop and evaluate your products. In fact, even your own employees can prove to be a liability.


The legal arena is complex one, especially when it comes to intellectual property rights. Most companies avoid it for the same reason and risk losing their business. Don’t be that business.


At Globibo Media, we have legal experts who can advise you on what needs to be done. We can take up the challenge for you and present the most viable solutions. We have helped several businesses in the past overcome legal challenges associated with their respective commercialization strategies.


So, don’t hesitate to get in touch with our experts at Globibo Media for legal assistance.




Country-specific Business Portals for Internet Marketing


While global business portals are effective, country-specific ones are key to marketing success. In the current market, many companies are competing over platforms rather than products and country-specific portals are crucial for an overall successful business portal.


Country-specific business portals offer a sense of personalization and present more options for the customer. Moreover, they are made to abide by the regulations in a specific country. Country-specific business portals allow local and international businesses to sell their products at wholesale prices for local retailers.


Marketers and strategies can take advantage of this and advertise these portals as the go to area for buying localized products at great prices. Some factors that an organization must consider as part of their strategy for creating country-specific portals:


Country Specific Internet Portals Criteria
Country Specific Internet Portals Criteria



Every country-specific portal must have it’s exclusive content that resonates the company’s mission but still aligns with local aspects. The content for a portal in the US won’t be the same as the one for India. Thus, content created for portals has to be separated into global, regional and local. This aids with content creation, promotion and presentation.


  • Translation

Many countries do not use English as their primary language and thus, content has to be translated to suit local languages. There are multiple considerations when it comes to deciding translation techniques. For example, there will be terms that must not be translated like brand names, these have to be specified to the translator before they begin work. Other indicators such as tone, message and specific translations have to be defined as well.


  • Workflows

When it comes to creating and translating content for multiple sites, organization’s can get in over their heads and lose sight of the main goal. The key to avoiding this is to have a detailed and adequate workflow strategy. This strategy decides everything from the content creators for each country, translators for the same and editors. A single translation workflow should have no more than 4 steps in the process.


  • Publishing

When there are numerous portals to track and schedule content for, a publishing strategy is important. A publishing strategy provides the content team with guidelines of what to publish where and when. A complete publishing strategy also creates an overall sense of unity among different content creation teams from various countries. Transparency and clarity are two other advantages of a well-defined publishing strategy.


  • Color schemes

Every color represents different things in every culture. For example, red stands for happiness in China but represents death in Egypt. These color differences have to be taken into consideration to win over customer favorability. Neutral colors and pastels are used to combat the need for too many changes in color schemes across portals. On a side note, for countries that have right to left text formats, the same needs to be accommodated into the portal.


  • Testing

Both the English version of the portal along with the other languages have to be thoroughly tested on multiple browsers before launch. Missing words, non-translatable words and random symbols can turn customers away and cause misunderstandings. Testing also needs to be done for search engines in different languages. A search bar that does not allow for searching in local languages makes the function mute across multiple portals.


  • Guides

To enhance user experience across multiple platforms, guides have to be published to explain every aspect of operation in multiple languages. A clear user experience strategy can help organizations create clear guides for customers to use their website smoothly. Brand guides, UI guides, style guides and policy guides can help customers have a seamless experience.


  • Metrics

Much like content, metrics must also be divided into local, regional and global. Some metrics like number of website visitors, most commonly viewed pages/ categories and more are universal. Local metrics related to offers and translations will have to be measured separately.


These are some of the basic factors that account for the creation and functioning of multiple portals across the globe. Companies that have to create multiple portals for different brands have even more work on their hands. Globibo Media can provide the solutions required to make multiple portal management a breeze in different countries.


To understand the workings of a country-specific business portal, let’s take a look at some of the key portals from around the world and Asia:




Alibaba is a global trade portal that enables global wholesale trade of products from different categories. Suppliers on Alibaba are from over 40 countries with buyers from 190+ countries. All of these buyers and sellers are available on their main site ( but to make it more accessible for people around the globe, Alibaba also offers versions of their website, based on the country. The main advantage of this is that customers from a certain country can look at local suppliers first and then move on to global results.


Each of their sites has tools meant to optimize the experience for suppliers and buyers from that country. For example, their quotation feature allows buyers to post a buying request for products and get multiple quotes from suppliers within their country first before looking for international suppliers. This customization to meet local needs further develops customer trust and loyalty.




HC360 is the website for one of China’s leading e-commerce B2B portals. As part of the HC International Group, the portal offers different categories of products meant for wholesale sellers and buyers. The portal is only active in China, however, to promote sales, a number of value-added services have been introduced including marketing solutions for sellers and supplementary services for buyers.


Since it’s creation, the website has been solely focused on the Chinese market and the move has clearly paid off as local manufacturers have signed up in the thousands and buyer demand being on par. While they are yet to expand to international markets, a country-specific approach has lead them to prominent success.




Sourcing suppliers from Hong Kong and Mainland China, HKTDC is another country-specific portal that focuses on connecting wholesalers from China with buyers. Buyers can buy products by searching for specific sellers and products. Apart from this, HKTDC organizes numerous trade shows that small and medium sized businesses can use to connect with suppliers and promote/buy products.


Their online portal is a simple website that lists products by categories for buyers and users can check out their other services by clicking on the About Us section. The portal is available in numerous languages and is convenient for buyers and sellers of all sizes. For sellers that accept small quantity orders, they have a separate portal called HKTDC Small Orders.




Made-In-China is the online portal for Chinese web solutions company, Focus Technology Co Ltd. Focus Technology aims to connect buyers with suppliers from China thus driving profit up for the Chinese market. The portal is simple and efficiently designed to attract customers with minimal text and good quality images.


Made-In-China is one of the most detailed sites on the Chinese wholesale market. The information on the site is clear and all the products are checked by Escrow and other inspection services before they are shipped. With the launch of their portal, Focus Technology became one of the top directories in China and has won many awards.


Trade Korea


Similar to the China’s various trade portals, Trade Korea is a great way for Korean suppliers and buyers can get in touch with global businesses to fulfill their demands. A unique feature for this portal is that they offer matching services to make sure that buyers are matched with the right sellers after putting in a business request.


To help businesses expand, the portal holds numerous online exhibitions every year for different sectors. These exhibitions allow businesses to see where they stand while buyers have a clear understanding of their choices and can logical decisions. The portal also features live trade statistics from Korea and allows sellers to create their own sites within the portal itself.




One of the most experienced wholesale marketplace portals is buyKOREA. Established as a marketplace for traders in 1962, their online portal is run by KOTRA and raised over a $1 trillion in 2011. The trading portal is home to all types of products suitable for various industries. All the products on the site are supplied by Korean manufacturers.


BuyKOREA offers an extensive array of features for buyers. To help businesses prosper and meet buyers from all over the world, the portal offers video meetings, allows online transactions and promises EMS shipping for select products. Their database is updated everyday and buyers from all around the world are welcome.




GobizKorea is run by a government funded organization called Small and Medium Business Corporation (SBC) that aims to promote trading with Korean suppliers and manufacturers. In order to attract more buyers, they opened an online portal that features a wide array of products along with features like online exhibitions and guides.


SBC has created partnerships in many countries such as Indonesia, Phillipines and China. As they expanded offline, their online portal also did the same. Buyers from different countries are greeted with a version of the website that has a customized UI for that country. The sellers and manufacturers are still from Korea but the customization attracts more customers. Their continuous expansion has become rapid thanks to the online portal and all the sales it brings in.


Tradekey Japanese


One of Japan’s most prominent wholesale sites, Tradekey attracts millions of users every month. It is a global wholesale marketplace that has customized portals for every country it operates in, which is over 240 countries. Since it’s establishment in 2006, it has become a well-renowned name in the wholesale industry.


To help the thousands of companies that use it get their word out there, Tradekey has membership offerings that have different packages, aimed at integrating their additional services such as marketing, exposure, help from experts and more. Their customized UI and offerings in multiple countries have propelled their name to greater heights.




RusImpex is one of Russia’s national wholesale import/ export places. Buyers can post buying requests that manufacturers and suppliers can respond to. The site also has guides in relation to the functioning of the import/export industry in Russia. A live scroll bar of current jobs and recent developments make it easier for suppliers to understand current demand.




e-TradeAsia is an online trading market AsiaNet Inc. It aims to keep buyers and traders informed about the latest happenings with a focus on Asian markets. China and Taiwan host their Asian offices. EtradeAsia has over 700 thousand users and almost a million products in its catalog.


Apart from encouraging trade and sales, the site also allows users to post company and business news to prompt more customers to make informed decisions. Buyers and sellers make deals on the site on a daily basis. Their parent organization, AsiaNet, can offer a list of other services that can help businesses expand globally.


While the trade portals mentioned online are great examples of country-specific targeting, they can also serve as examples for content management, marketing and customer service. The content on these portals is becoming more complex to manage as there are multiple formats and languages involved. Partnering with the right translation, creation and editing companies is the key to having successful portals. We can find them for you and ensure that competent results are achieved.


Globibo Media is experienced at creating web portals that benefit companies with multiple branches in different countries. We can help in the setup of different portals, along with the content creation and marketing for these portals. Multi-lingual support can also be provided across different regions. Our expert global teams have the knowledge required to not build competent strategies, but to put them into effect and make sure they stay on track. Achieving local, regional and global goals becomes easy when you have the right partner and that is us.



Country-specific Social Media for Internet Markeitng


Every successful campaign has an excellent agency which has given its best to make it possible. The huge reach of social media has ensured that the efforts of a social media of one country spills over into a number of different countries. It means that the work of one social media in a particular country can inspire another social media agency in a different country.


A number of social media agencies spread across the world offers exemplary services. A few, however, can be ranked as the best. The latter provides useful and creative solutions for a number of local, national and international brands. The following list we have come up with at Globibo Media features those social media powerhouses which influence the buying decisions of people in their target territories.



For the Chinese, who are starved of Twitter due to government policy, Weibo is the window through which they can talk to each other. It is an extremely popular blogging platform targeted towards Chinese users. Although Weibo is structurally similar to Twitter, the language difference between English and Chinese resulted in this media site to develop differently. As 140 characters written in Mandarin packs more content compared to 140 characters typed in English, the Weibo communication length is much more than extended compared to the Roman script language. This permits users to engage in micro-blogging. Any company holding a Weibo account may also increase their communication level with customers. They can post messages which contain larger amounts of content compared to Twitter.


Even though there were rumors that Weibo is dying due to lack of privacy due to a number of laws passed by the Chinese Government, the fact is far from the truth. The number of active users continue to rise, with a 34 percent rise every year. It went up by a massive 57 percent in 2015. It continues to be China’s dominant source of news content. Netizens come or acquiring information, comment and share. This platform also has a number of extra features to keep the users returning back to the Weibo site. This social media giant at present has registered users numbering over 500 million. Active users per month comes to 390 million. Weibo has not been killed by WeChat. Page views number 800 million and 4.9 million comments are written every day.


A few of Weino’s top stars have followers compared to global stars. The top five ranks have held their positions. In number one position is Yao Chen. The second position is held by Chen Kun. Other lower positions have seen a number of people come and go.


It is one of Asia’s most used and popular messaging apps. China is an exceptionally lucrative market for this app. Tencent, the Chinese technology company, developed this app in 2011. It has in excess of 697 million active users every month.


A number of western marketers who wants to expand business in Asia realize WeChat’s potential. The app, however, can be daunting prospect to anyone not conversant with the Mandarin script. The app can be divided into three vital components: Wallet, Moment and Subscriptions. All of them are important to publishers and brands.


Moments: It is WeChat’s basic feature. A user can post text updates and also upload to a maximum of nine images. Articles and videos can also be shared. It is similar to Twitter News Feed and Facebook Timeline.


The basic difference of WeChat from the other social networks is that privacy and intimacy are a notch higher. Others are unable to read your contact list. Only verified friends can view your updates. You can exclusively see interactions of people you have saved on the contact list.


Subscriptions: In light of advertising, Subscriptions makes for an extremely effective content marketing platform. It finds favor among brands and publishers. It is found on the friend list of the WeChat user. When the user clicks it, he or she can access content from a large number of companies. Branded apps can be downloaded too.


Wallet: It is what the word means You can pay anyone or a merchant through messenger. The WeChat Wallet has expanded from Hong Kong, China and is now available in South Africa. Payment through WeChat currently clocks around $556 billion, almost double the $282 billion moved by PayPal in 2015.


You must have a Chinese ID or own a China registered company to sign up. In case you have no connection with China, you can ask Tencent to make an account. Do note that people resident in the PRC cannot see your account.

Youku Tudou

It is like YouTube in the sense that both Youku Tudou and YouTube allows users to post self produced videos. People upload professional videos too. Many utilize this site to download or stream movies. Television shows are available. In essence, it can be regarded as an alternative to television viewing or visiting a movie theater. A majority of videos available are culled from foreign sources, from Japanese dramas to American movies. The shows mostly come with a Mandarin subtitle. Do know that that Youku and Tudou were once competing and separate websites. The two later merged to form an united company.


It can be called China’s version of Yelp. This website crowd-sources reviews related to established businesses. Other than the principal business of reviewing restaurants, this website also accepts ratings at the fundamental level. Members of Dianping can vote for the dish they love the most at a particular restaurant. This can be a game changer as many restaurants serve in excess of 100 dishes on their menus.


Dianping’s popularity is cemented by the feature that the website can rank local businesses and restaurants in a number of cities depending on their popularity. This helps travelers to select a restaurant when they visit a city. Manty regard the Dianping website better than Yelp or Groupon. The present value of this startup is calculated to be about four billion dollars.


It is one Chinese social media website which have no western counterpart. It can be regarded as a blend of Imdb, MySpace, SoundCloud and Spotify. The website shows a distinct leaning towards culture. Members discuss movies, events, books and music. You can easily book tickets for concerts and movies. E-books can also be downloaded. Members can link to one another based on similar interests and tastes. The website also has Douban FM, a music subscription service.



Almost all Japanese have mobiles, and thus brands engage consumers via social media hosted on their cell phone. It is calculated that 90 percent of the Japanese population is online. About 50 percent of those are active users. This is distinct from a population who has simply an account.


Social media in Japan comprises of three sub-categories: Group Social, Game based Social and Direct Social.  In Group Social media, the three big players in the Japanese market are Twitter, Instagram and Facebook.  Data shows that Twitter has 26 million users and Facebook 25 million users. Instagram is used by about 9.2 million users.


Other than these big three, there are a few Social Media websites or apps worth a mention


This social media website is vital to any Japanese marketing campaign. Marketers find it useful as the application service is speckled with promotions. Users may choose to follow the official LINE account for a company within messaging functionality. Messaging is timed. Users may also purchase or receive digital stickers which function as the emoticons within the messages. This can be vital for companies. Other initiatives within this app includes LINR Currency, music streaming service, and also an app taxi service. This social media is also into mobile gaming. LINE continues to have excellent potential.


This social media, although powerful, seems to be losing ground in Japan. It is like Myspace in the United States. Its subscribers have shifted allegiance to Twitter and Facebook. Their popular offerings until now includes the entertainment division. It had also crafted the immensely popular “Monster Strike”, a smartphone game.


It has 190 million subscribers all over the world and operates in nine countries. Japanese users constitute 15.3 percent of the number, making the total number of subscribers to be in the region of 29 million. Deloitte Touche Tohmatsu has ranked the company as the quickest growing Japanese company after it acquired OpenFient in 2011. It provides a platform catering to mobile social gaming. The total number of game applications offered by the website exceeds 7,500.


It is a platform for mobile social gaming. It is highly engaging and has user networks of interest centric and virtual social graphs. This social media is active in three networks: Japan, the West and China. Developers can deploy the games that they have built so that other mobile gamers can play them.



South Korea leads the world in internet connectivity. It has one of the fastest median connection speeds in the world. The country enjoys 84 percent internet penetration. When it comes to demographics of mobile users, about 78 percent use smartphones and 97 percent of them are aged between 18 and 24 years. The South Korean Government has partnered with Samsung, LG and other top mobile companies to implement a series of new features like hologram transmission, Ultra-HD and premium social networking services.


This social media service became a hit soon after its launch in 2010. It soon became the top social network and has more than 48 million users. All of them are monthly active users, or as colloquially known, MAU. This versatile messaging platform permits free calls, in-app shopping of gifts, event scheduling and multimedia messaging. It has excellent penetration in the Korean domestic market and brands regularly use it for marketing purposes. Kakao also has an advertising platform, called “Plus Friend” so that users can be connected to the brands they like, media companies and celebrities.

LINE and Facebook

LINE, the messaging platform is Naver Corp’s subsidiary unit. Naver is a South Korean company. About 14 million people have subscribed to LINE. Koreans use paid stickers- a form of bigger emoticons mainly utilized for messaging. Standard stickers comes free. A few services levy a charge between $1 to $2 for the premium packs. These can be customized with the intention of branding use. They are also used for limited edition events. To give an example, PSY, the Korean rapper has own sticker. The latter depicts the “Gangnam Style” hit song.


Facebook is extremely popular within the country. SK Telecom and Samsung are heavily dependent on the platform to sell their products. Warner Brothers, the film studio company ran a hugely successful mobile campaign to make South Koreans aware of their new film “Edge of Tomorrow”. It is found that the studio targeted 21 years and more and provided sneak previews. The movie was a spectacular success, with the ad impressions totting up 1.8 million.


About 82 percent of the Russian population is on social media. Russians prefer homegrown social media websites over foreign ones.

It was earlier known as Vkontakte and is presently the most used social media platform within Russia. It has about 46.6 million users every month. The platform can be described as a blend of file sharing platform together with Facebook. Similar to Facebook, users of Vk have profiles. They can search for other users and can add them so that they can follow status updates, videos and photos. Users can upload any kind of audio and video files. They can share resources with a number of other users. Since this service can cross legal boundaries, Vk is trying to ink a partnership with a number of record labels to start a subscribed service which will permit legal sharing of files.

Although Vk is popular with users in the 18 to 34 age group, people older prefer the OK social media site. It enjoys 31.5 million viewers every month. Women forms the majority, making up 69 percent of the total membership.


If you want to know more about using social media to promote your brand in any specific country, get in touch with our experts at Globibo Media today.

Global Business Portals


All global business portals-whatever industry they may operate in- have a common agenda: to create an effective business-to-customer stratagem. They want to exceed their customer expectations. Competitive advantage comes naturally.


Commercial organizations like eBay, Amazon, TripAdvisor and Glassdoor constantly wants to improve their web presence. They wish to provide seamless user experience to end users. It follows that organizations having portals want upgrades to overcome any technological incompatibility. Scalability and functionality must also be present to quench rising demands. The portals enable companies to integrate IT systems at the time of acquisitions or mergers. This ensures a much better control over investments. Maintenance and administration.


Prior to portal deployment, companies must assess existing portal for bench marking. Improvements, if made, must provide maximum benefits. Portal strategies develops business case to justify effort and investments. It also assists to describe needed transition path, and at the same time be aligned with enterprise architectural landscape.


To solve all these needs, at Globibo Media we provide a strategy framework. Our solution assists in forming the business case and the implementation roadmap. This roadmap offers clarity when it comes to developing the long term objectives, insights to architectural solutions, implementation ways and process guides for portal implementation. The IT spend on any portal will be streamlined. Implementation risks will be reduced.


Customer Portal is Company’s Face


If your company has a face, it is the customer portal. Present day customers expect the face to so much more. They prefer it to mirror what the company could offer them. They also want to know why you are (as you claim to be) better than the competition. You must have a comprehensive business-to-customer strategy. This will assist you to deliver innovative services. This activity must be done in a method which aligns and even extends the business strategy.


Customers Deserve More


A customer portal is said to be effective when it creates brand awareness, attracts customers and retain them and enable service delivery. It must also promote sales. This is all done with the aim to put the company ahead of its competition. A successful portal does much more, enabling considerable end-to-end integration through lines of business or value chain. It offers differentiating values for customers located across geographies.


Our value proposition concentrates on crafting a resilient and solid framework for the business-to-customer strategy. It should have proven design principles. A lifecycle approach is taken to meet customer and business needs. Offerings must span complete range of services, systems and software.


Our experts at Globibo Media have helped companies of all sizes and types to create the best customer portals, partner portals and employee portals. Our rich experience is for your sole benefit. We believe in aligning IT and business goals through a collaborative framework. Our solutions involve the synchronization of IT and business to take advantage of change.


More than Technology


It is all about business and customers. There are no servers, protocols, platforms and software. It is unquestionable that technology plays an important function in constructing and sustaining any successful portal. It is equally important that you should align IT and business aims to ensure that the portal accomplishes what you require. Any company can design and then build any web presence. However, all efforts will come to naught if it is only a temporary solution which does not offer a lasting value to customers and not solve the business needs.


Our approach at Globibo Media concentrates on building a robust foundation for customer strategy and then linking that particular strategy to the specific business aims. We adopt a structured and participatory approach which integrates requirements of both IT and primary stakeholders in your organization. We methodically capture vital information from implementation, business, technical and functional aspects of the organization. We will partner with you to apply such a foundation across the entire enterprise all through the business units, technology bases and geographies.


High Expectations-and then Some


The best customer portals decrease cost of serving customers while considerably increasing services offered to them. The businesses with effective customer portals provide these differentiations:


  • More customer service. These includes improved efficiency and lower cost of adding new customers while existing customers are retained
  • Customers can check by themselves the order status, reading instructions and viewing specifications
  • Electronic fulfillment of all digital products
  • Ability to launch new services and products
  • Better and quicker self-service access so that customers enjoy accurate information
  • Full service and anywhere or anytime access for all mobile users
  • Ability to start targeted and creative marketing and sales efforts
  • Dynamic tailor made information based on customer profiles
  • Quicker response to market shifts and varying business requirements


Business-to-Customer Stratagem


The last five years saw customer portals evolve a lot. It also happened at a much quicker pace. Your portal is most likely being used by customers and as effectively as it is possible, the question is whether it provides more benefits than the competition. Your portal must give your customers an integrated and consistent view of products. It must also provide an easy method of finding information-while simultaneously offering a competitive advantage to the business.


For your company to succeed, a customer centric strategy is a must. Important decision makers must ve involved. Technology must be supportive too. A number of business-to-customer methods are much less effective than they can be. There are a number of reasons:


  • Redundant-multiple- technologies across enterprise
  • Non-rationalized and complex collection of servers, protocols and internet standards
  • Tough internal competition for resources. The problems are amplified with stunted governance and oversight.
  • Unable to present consistent “face” to customer
  • Inability to respond when opportunities are available in the market and quick implementation of changes.
  • Efforts getting duplicated across a company, resulting in unnecessary expense



Bird’s Eye View


Companies today recognize portal technology advantages and the implementation of appropriate solutions. They must make sure that the new solution is in tandem with existing applications, IT vision, technology, people and infrastructure. The portal must have the scalability, functionality and capability to quench new business needs. They must sustain the growth that will happen in the future. More importantly, this solution must be inclusive of impact analysis on the existing technology and business functions. New portal systems could be commissioned.


Our portal strategy framework helps companies to make an effective transition to their needed new portal system. They will comprehend present portal performance and compare them to the reported industry benchmarks. Investment costs will also be reduced. Implementation will be optimized as well. The framework is inclusive of:


  • Understanding priority requirements of implementation of portal in servicing the business functions
  • Examining overall IT landscape, existing portal and assets, along with existing process so that opportunities can be unraveled for improvement or optimization
  • Solutions must be developed for long or short term optimizing. They should be best on industry benchmarks and best practices.
  • Develop tailored and modular implementation program which deliver long term and short term benefits


Our solution framework provides a well aligned plan which gels with the IT landscape. Portal components are leveraged to provide superior services to both external and internal customers. As these strategy solution efforts are based on close examination of present IT landscape and planned changes to underlying frameworks and applications, this solution is capable of sustaining any future changes in technology and business.


Method of Work


At Globibo Media, we deliver results via four stages: planning, discovery, analysis and recommendations


Internet Marketing Platform Strategy Process
Internet Marketing Platform Strategy Process
  • Planning: This includes scoping too. This stage confirms scope processes, timelines and procedures for entire engagement. Specialists schedule and then review the work at this stage. The step needs questionnaires, project plans and checklists.
  • Discovery: It includes the evaluation of present state. This stage involves understanding and then documenting high level processes. These actions include business function all over the company. Personnel look carefully and collect all relevant information which can impact the portals. This steo requires gap analysis and requirement templates.
  • Analysis: This may include the three distinct stages of defining the target state, solution and business case development. The first, known as target state definition, describes the vendor or technology agnostic state architecture. It also includes drafting of technical digital strategy. It includes Gap analysis and the use of different architecture templates. A solution involves identification and then evaluation of options to implement strategy. The latter is done with defined architecture constraints. This action consists of crafting financial models and benchmarking data. Best practices are implemented. Business case development involves developing business scenarios. The financial impacts of strategies must also be modeled. We also rely on external benchmarks. Best practices are employed to formulate models. This step includes selection of vendors and the evaluation matrix. Score card systems are implemented. Ready comparisons are made. A number of varied integration templates are used.
  • Recommendation: This involves roadmap formulation. In this stage, the phased implementation roadmap is defined. The projects are implemented and the organization is transitioned to the selected model. This involves using templates and implementing the best practices.



Problems Encountered


We can partner you to overcome a few common obstacles, including:


  • Need for managing change all over the organization
  • Absence of internal preparedness when it came to e-business initiatives for all business processes
  • Not being able to integrate the complete business processes to portal solution throughout the company
  • Difficulties in the aligning of strategies within big enterprises. Comprehensive planning and subsequent execution start at the separate business units at their divisional level. It is also a problem for integrated global operations to accommodate country particular needs.
  • Changes in the organization need integrating new technologies and organizations for achieving process efficiencies and savings in costs
  • Transformation of businesses for better adaptation to market forces like new revenue opportunities. Compliance must be achieved with standards linked to industry data transaction.


Customer Comes First


Globibo Media is proud to present the best customer value and customer experience possible. A challenging Professions program is built to create awareness of capabilities and qualities needed for consultants to deliver peak customer satisfaction. This satisfaction must be achieved in business consulting, service management, solution architecture and program management.  Our professionals have an in-depth experience. You will be offered:


  • In-depth experience coupled with proven methodologies
  • Turnkey horizontal and vertical expertise
  • Robust partnerships with known independent software vendors
  • Unique products, complete lifecycle services and proven success
  • Excellent relationships with all known global systems integrators
  • Complete support for diverse environments


Internet Marketing Customer Comes First
Internet Marketing Customer Comes First

Strategy and Architecture


We have our own unique approach to architecture and IT strategy. Our methods are built on well proven methods which includes many years of experience. We believe that a well-made and formally defined architecture offers an excellent framework for better IT decisions. We have previous success in a number of customer engagements. Principal focus is a 360 degree model which provides our solution architects and consultants with a consistent and systematic method of information capture. We do business view, implementation view, functional view and technical view.


Why us


Our portal framework makes a blueprint needed towards portal implementation. It also offers clarity on implementation roadmap. A pilot is provided to demonstrate overall potential prior to beginning an important transformation. The benefits of the framework include:


  • Streamlining the IT spend on portals. It offers more visibility on the future spends
  • Reduction of risk when it comes to implementation by anticipating, mitigating and identifying issues which could arise during the portal transition
  • Offering clarity on ROI or Return on Investments on the portals via a scenario centric business case. These are appreciated by the business users.
  • that there are quick turnarounds on the decisions and with substantiate metrics
  • The improvement of agility towards the demands of portal business and the accompanying changes.
  • The offering of clarity on the future technological landscape and also existing resources optimization



At Globibo Media we provide a proven and matured portal strategy framework evolved via a number of implementation experiences across varied geographies and domains. This framework has a readily available toolkit which provides a swift turnaround time. Engagement is strengthened with artifacts and unique solutions. Pre-built questionnaires are built into artifacts.


Global Social Media Marketing Platforms


How social media marketing platforms have changed the business communication ecosystem?


Marketers don’t need to be told the global social media platforms have altered the business landscape forever. Business communications and marketing have been made easier and more penetrative since now companies, be it in the B2B or B2C sphere, have direct access to their core customers and prospects. The interaction is intimate and as a result companies now get an opportunity to personalize and customize their offers to suit the needs of individual or small, homogeneous groups of customers.


Today everybody can be an influencer and content creator. So, marketers not only target their customers but also target these influencers and thought leaders who could also be their customers or prospects. The reach and impact is far greater than what mass media channels like TV, radio or newspaper can provide today, especially in the developed parts of the world. The resource utilization has been optimized and the results are quantifiable. Social media platforms also provide greater clarity, accountability and transparency. Views can be challenged and debated. Since everybody is a journalist in the social media landscape, news can be created and propagated.


Marketers can create their stories and content and the influencers and internet users can make these go viral in no time. The downtime is zero for an advertisement or message as the social media platforms are never idle. Also, market segmentation is far easier and a number of new parameters have been added to the armory of marketers after the rise of social media. Social media channels allow you to create multiple campaigns simultaneously, based on different budgets, needs, demographics, target market or just for testing purposes. Compared to the penetration and reach, the cost is negligible and the ROI is far greater than traditional channels of communication.


According to this Statista  post, Facebook is the most popular website with over 1 billion registered accounts as of September, 2016. However, social media platforms like Whatsapp, blogging site Tumbr and photo sharing website Instagram are all growing at a phenomenal pace and all of them have over 500 million active users. China’s WeChat, QQ, Baidu Tieba and Sina Weibo are not to be left behind far and are doing extremely well themselves, even appealing to a global audience much like the American technology giants.


According to this SmartInsights post, Facebook is the most engaging social media platform according to the US consumer panel report from ComScore. When it comes to interaction per 1000 followers, Instagram rules the roost.


Although each social media platform has something unique to offer and appeal to different target groups, there is a huge overlapping area between each, especially when you count the millenials and the Gen Z. As a marketer, you will have to keep a close watch on the updates and new developments made by the following social media websites.




Facebook remains the unchallenged ruler in the social media melee although the gap is slowly decreasing. However, Facebook continues to innovate and update its features, thus creating new opportunities for growth and expansion. In the process, it increases the level of engagement and interaction between businesses and their potential customers even more.


Research shows that of all social media platforms, users spend the maximum time on Facebook and the number of sessions are also maximum. Facebook has bought over many other social media companies or have got into JVs and signed MoUs. As a result, it is easy to integrate your other accounts with your Facebook account and create an all pervasive and powerful communication model that allows you to share your posts and content created primarily for one platform with users across multiple domains. This reduces costs and chances of duplication.


Facebook has a number of useful metrics that allow you to follow new consumer trends, behaviors and preferences. That way the communication becomes two-way and truly conversational and interactive. Companies can create profiles as well as create pages which can be followed, content can be liked and shared and can go viral with the help of hashtags as well as Facebook trends which keep changing region-wise.


As a marketer, you can just post content that you like. You will have to blend in information that would appeal to them who fit your ideal buyer persona and also create ad campaigns that fit in effortlessly with organic content. It is a lot less intrusive than traditional advertisements.


Facebook is also a leader when it comes to cross-promoting products, stories or services across multiple channels. Landing pages can connect customers to their social media accounts as well as encourage them to share and refer their experience. Facebook pages can also be used to drive visitors and traffic to a company’s website or community. It is also being debated whether social indicators like follow, share, like, etc provide direct SEO benefits although it is a known fact that interactivity is rewarded by most search engines.


Google Plus


Google, the most popular search engine in the world, which happens to be the primary search engine for over 70% of the global internet users, is also the creator of a successful social media platform. Google Plus, its popular social media platform, has over 500 million registered users according to this HubSpot page. According to the same page, 15% of the marketers who leveraged this channel were successful in converting a lead into a customer.


Google Plus is a social media site which allows users to add and segment their acquaintances according to circles like family, relatives, friends, casual acquaintances and many more. Their activities, stories, content is posted on the homepage i.e. the wall of the user, much like Facebook’s timeline.


Google Plus also offers a unique opportunity to businesses. They can get their influencers, prospects, customers and other stakeholders to stay updated with knowledge about their business and the latest developments by adding a Google Plus Business page. Useful tutorials, content and descriptive articles covering a wide range of subjects are shared on these pages. Marketers can also put up contextual or native adverts as well as display and PPC ads.


But what makes this social media platform standout? All the posts and +1 content get indexed by Google crawlers which then create indexed pages with a link to the content. This has SEO benefits because frequent crawling and indexing leads to higher page rank and a greater number of organic inward links. Shares, likes, ‘love’ or re-tweets are often evaluated internally by a company and since much of this information is inaccessible to Google crawlers, the indexing takes time and hence, chances of ranking high on Google quickly also diminishes.


Google Plus is about passionate people and those who love to thrive in communities. It is ideal for products which work best when shared!




Twitter is a micro-blogging site that allows users to make an opinion and share it in 140 characters. However, it goes beyond that. If you need to know about the latest trend, be it global trends or local trends, you just need to take a glance at your account. A topic can be made viral in a matter of few minutes by promoting a particular hashtag. Photographs from sites like Instagram can also be linked to one’s Twitter account.


Although its growth has become somewhat stunted after its initial explosion onto the marketing scene, it still remains popular with marketers and users alike. The biggest benefit is that it promotes two-way communication. Your tweet may be re-tweeted, liked and commented upon. This way, you can collect vital feedback and statistics that helps you to get in touch with and understand who your ideal prospects are.


Also, news and feedbacks are exchanged on a real-time basis which means you can create and alter your business strategies instantaneously. If you see an opportunity, you can take advantage then and there. Also, people can’t connect organically with corporate entities or monoliths. But, Twitter allows top business leaders to become the face of their brands and soon become thought leaders who command a lot of respect. This goodwill effect also rubs on to the business entity and is reflected in higher conversions.


It is also one of the most effective channels for identifying influencers. You can then follow them, interact with them, get to know them before offering them a deal to promote and market on your behalf. You can also get in touch with your loyal brand advocates who can follow your stories, business developments and share interesting news using their own networks.


It also puts you in total charge of your budget. You pay only when a promoted tweet or trend gets re-tweeted, liked, clicked upon or replied to. You can also reach the relevant target audience by segmenting using keywords in people’s tweets, targeting your messages geographically, in terms of gender, age or even the device used to access Twitter.




LinkedIn has one of the best Alexa ranking and is considered one of the most popular social media platforms globally. Although it had initially started as a platform which connected professionals with professionals from the same domain or related domains, today its potential has been accepted by marketers and businesses also. If you are a B2B marketer or someone who targets professionals from a particular field, LinkedIn is a useful tool.


It has almost 110 million active users but importantly, it is the third most popular social media network for business owners. It is also the most popular platform for B2B marketers, according to the 2015 Social Media Marketing Industry Report. It also has some of the most powerful and popular influencers and the referral traffic has a high visitor-to-lead conversion rate. Marketers today are not only promoting their products, paying for advertisements or connecting with other businesses but it is also an awesome site when it comes to product launches.


One can provide authentic product descriptions which can then be directed towards influencers and business customers, who want technical details and detailed discussions to endorse a product. Afterwards, they can promote the product on their channels of preference and direct new customers and leads to any of your marketing channels.


It is also useful for gaining insights on customer behaviors and preferences. It can also direct traffic and build links to your website and is like a social CRM where you can find and maintain useful information of your stakeholders.




Although SlideShare has one of the highest number of active users, according to this report, almost 85% of the digital marketers fail to utilize its potential. One reason is that unlike other social media networks it is impossible to lead a conversation-style interaction or get feedbacks. However, content marketing is one of the most important tools that marketers today have and is highly effective in driving organic search as well as native advertisements. SlideShare has a huge potential in that respect.


It is a low cost tool with great return potential. You can get started by simply adding your Facebook or LinkedIn profile and start uploading quality presentations. It is ideal for targeting B2B customers and also professionals who want to understand the philosophy of your business and the exact science behind your product. It is a wonderful search tool and helps your customers find content by creating organized lists.


It can help you create thought leaders out of your company executives. Just share their speech and thoughts with relevant keywords stuffed in and you can expect to get views, shares on other social media channels and also traffic to your landing pages on your website. Your executive’s expertise goes beyond the board room and company events and goes viral quickly.


The performance of your SlideShare content strategy is highly measurable and can be measured from the number of downloads, views and shares using the site analytics available to you. Slideshare also supports multimedia and you can upload your documents in ppt, pdf, jpeg, videos and many other formats.      Slideshare Pro, allows you to integrate your Slideshare account with your CRM and helps you to generate leads without even leaving the social media space. According to ArtilleryMarketing, SlideShare is the YouTube of slide sharing websites!




The Balance urges its readers to consider Pinterest as a digital scrapbook that allows users to pin or like images of topics or items they find intriguing. By adding your promotional images and other media content like videos to their pin boards using the pin it button, prospects not only express their interest in your products or services but also provide free promotional service to you since, his own connections can now see the images pinned up on his homepage.


Pinterest has a very high rate of converting browsers into buyers. It has a very high rate of engagement too and you can promote your fare directly to your potential customers and since visual content is highly appreciated, many show interest. They can also find out about behind-the-scenes stories about your business and become a part of your journey. StrongCoffeeMarketing tells you that Pinterest is 80% more viral and 3 times more effective than Twitter!


It is a tremendous SEO booster since it can bring in quality links to your website. Every image that is pinned contains a link and when an image gets shared, it can lead them back to your website. It has a tremendous rate of engagement since the content is primarily visual and hence gets a higher number of views and shares. Pinterest is great for brand awareness and for nurturing and creating long lasting relationships.


Once, your prospects start getting interested in your business, they start pin your images to your own pinup boards. Each pin contains images, logos, hashtags and characteristics that make you distinct.      


Piquora had suggested in one of their reports that each pin gets 6 page views and 10 re-pins. Now each pin has the same potential and hence the consumer-reach increases exponentially. With greater brand awareness and higher engagement, it is easier to convert these leads into genuine customers.




Instagram is an exemplar when it comes to visual social media success story. With over 500 million active users, it is one of the fastest growing global social media platforms today. Koozai in a post cites a report which states that Instagram drives 58 times greater engagement than Facebook and 120 times greater engagement than Twitter.


Instgram provides a unique advantage. It builds trust and helps to create an emotional connection with your prospects. People like to buy, not from corporate brands, but from other people with who they can connect. Hence, by sharing photos from everyday occurrences at your business center, sharing fun stories of your employees and the inspiring story of a product innovation through images, powerful hashtags and videos, you can become extremely likeable which in turn hikes up the conversion rate.


You can also integrate it with other sites like Facebook and Twitter and you can tweak the settings on your Instagram accounts to automatically share photos you publish on Instgram on your Facebook and Twitter accounts as well. This creates coherence and can appeal to different demographics simultaneously. The powerful hashtags can also bring you new audience and leads.




YouTube is the most popular video-sharing website in the world. You can leverage videos to connect with your customers readily. Speaking in a conversational tone is always better than writing. You can upload interesting videos, demo or explanatory videos or even advertisements that are loved by your audience.


Being the second largest search engine, content is optimized to be found by your audience. Being owned by Google, many of the videos are easily crawled and indexed and appear high on the SERP. You can also include keywords in the description and optimize it from the SEO perspective. It is also the third most popular website in the world and even a fraction of this traffic diverted to your website can boost footfall in your website by a huge margin.


The higher the subscription, the higher the level of engagement and higher will be the chance of conversion. YouTube videos can be embedded in your websites and blogs and brings you inward links as well as traffic. The interaction and relationship gets an emotional and personal connection as you can explain, demonstrate and show the benefits of your product and how it solves problems. You can also share videos of events and product launches and thus promote the personality of your brand!


You can also create promotional videos or short films propagating your brand philosophy, mission, introducing your top leaders and giving your business a face! You can amalgamate, videos, audio cues, text cues, images and make it a truly multimedia production.




Vimeo, like YouTube, is a video sharing and hosting website. Although Vimeo has a lesser reach than YouTube, it is ideal for reaching a niche audience. But since Vimeo doesn’t allow ads to be published when playing a video, it has a higher click through and open rate. The bounce rate is also lower and the quality of content is much better, since it caters to a niche audience who neither post nor subscribe to below par video content. They are also serious viewers and can offer constructive opinion.


You will have access to basic statistics for free and also advanced statistics for a small price and the performance is highly measurable and quantifiable. Pro or Business Account holders not only have the option for embedding clickable links which can then drive the traffic to a landing page or a blog or social media subscription page but can also collect information like email addresses and names (optional). You can create targeted email marketing campaigns where you send similar information and enjoy a high mindshare.     


You can share high quality videos and also add members to your account who can collaborate and lend their expertise to view, create and/ or manage your videos.




Youku is a China-based video hosting service. It is one of the most popular websites in China and is compounding at a phenomenal rate annually. Although search engine company Baidu’s iQiyi has overtaken Youku in terms of popularity and monthly visitor count, it still remains a popular choice in the highly fragmented media scene in that part of the world.


It provides a host of data and statistics to help businesses track their performance. It is a highly responsive site, which is a major advantage in China where customers and prospects tend to use multiple devices to access the internet.


Youku Tudou Inc is also expanding globally at a rapid pace as it is entering into strategic partnerships with dominant local players in key international markets and hence they can provide an integrated experience to businesses who can use either of the platforms to get the same benefits. This has increased their active user base exponentially. As a marketer poised to enter China, you can’t ignore Youku. Rather try to tell your brand stories, promote explanatory and demo videos and drive engagement.


At Globibo Media, we take an integrated media approach when promoting businesses. Our in-depth knowledge and understanding of multiple social media platforms, creating campaigns and marketing efforts that work seamlessly across platforms lead to resource optimization, quick expansion of the follower and customer base and strong connection. We can handle a number of analytics metrics and interpret the results for immediate consumption in your boardrooms.


To know more about our integrated social media promotional services, give us a call.




Advertising Referral Programs

1. Internet Marketing Advertising Strategy

When it comes to marketing, there are a wide range of strategies that you can rely upon. One of the oldest and also, most effective, methods to be used is “word of mouth” of marketing. However, this happens to be an area that most businesses ignore because they feel that they have no control over it.


Of course, it is true to a certain extent that control is limited, but, research has proven that, with enough incentive, customers can be motivated to promote your brand or product. If you have the right strategy, you can always convince your customers to market your product or convince others to subscribe to your service.


This is where an advertising referral program can work out for you. Referral programs, as you might already know, follow a simple principle – you reward the customer for talking about your product/service/brand to his/her peers.


This principle can even be applied to B2B organizations, where your clients can suggest your services to clients of their own.


Here are a few more reasons why you need to have an advertising referral program in place.


  • It leverages trust. Customers trust other customers, especially if those other customers happen to be friends or family. This trust can be leveraged by your business to draw in traffic. By rewarding customers for their referrals, you’re sure to convince them into doing some convincing of their own.
  • Your customers earn the rewards. Unlike a coupon or general discount that is just handed to the customer, referral programs make the customer work for the reward. This greatly increases the likelihood of a customer actually promoting your brand or product. In turn, it boosts their sense of satisfaction as well.
  • Implementation is cost effective. Referral programs are not too expensive to start. Printing out coupons can actually end up costing you more. Referral programs on the other hand just require you to tell your customer, which can be done through e-newsletters or e-mails.


3 reasons for Internet Marketing Referral Programs
3 reasons for Internet Marketing Referral Programs

You could argue that focusing on leads offers more benefits. But, the trust is the key principle that drives referral programs and that’s a component that cannot be relied upon in other marketing strategies. In fact, you are actually generating leads by getting your own customers to do it for you.


To make things even better, these aren’t your average leads. These are specific, high-quality leads that are highly likely to convert into customers. There’s even research to prove this. A study conducted by experts from the Harvard Business Review observed 10,000 bank accounts operated by a German bank for a period of 3 years. They noted that customers that opened accounts at the bank through referrals were also the most valuable and loyal customers.


It was also found that referred customers exhibited an 18% higher chance of remaining loyal to the bank, which could result in a 16% boost in profits. All this was achieved with just a referral program.


To put it simply, leads obtained through referrals are more trusting of your product/service/brand. They also exhibit a higher likeliness to buy from your business and even stick to your brand as loyal customers.


The bank in question had earned a 60% profit from their first investment towards the referral program.


Now that you’re convinced about the effectiveness of referral programs, all you need to do is develop one and develop. But, being the busy bee that you are, it can be hard to find the resources and time to do so. Fortunately, Globibo Media possesses enough experience in the arena of developing and implementing referral programs.


We can turn your customers into effective marketing assets in no time.



2. Internet Marketing Platform Vs. Demographics

The foundation for successful referral programs is made of customers who share a certain sense of enthusiasm and passion with your brand. This is the one component that can be found in all great referral programs. But, passionate customers don’t just pop up out of nowhere.


It takes effort to find them and make them aware of your referral program. This doesn’t have to be said, but, no customer is willingly looking to talk about your brand with his/her peers. It simply does not happen. That’s exactly why referral programs exist in the first place. Customers need to be motivated into promoting your brand/product/service.


One of the key aspects of developing the ideal referral program is to create awareness of its existence. In order to create awareness, it is necessary to identify the right demographic. To put it simply, you must identify which of your customers is going to turn out to be your best advocate.


For example, a survey by Harris Interactive Poll showed that customers in the age group of 18 to 44 were most likely to recommend their favorite brand through social media.


Now, this brings us to another issue – identifying the right platform. Social media may not be the ideal platform for your chosen demographic. For example, e-mail or word of mouth is still the preferred option for the older generation.


Or, in the case of the financial sector, strong family roots play a key role in the success of referral programs. That’s why finance companies discuss their referral programs with Credit Union Members, leveraging their sense of community to promote the brand/product/service. So, what happens is that even simple dinner table conversations end up providing leads. One member of the family refers his/her spouse or children, which continues further down the line.


The point being made here is that in order for your referral program to succeed, you need to identify the right platform and also, the right demographics.


At Globibo Media, we’ve worked with a wide range of businesses and helped them develop effective referral programs. Needless to say, we’ve succeeded with almost all of them. It’s because we know what we’re doing. We have the experts, the tools, and every other resource possible to help you reap the benefits of a well-devised referral program. We’ll help you find the right platform and the right demographic, ensuring the kind of lead generation you’ve never seen before.



3. Relationship Building with Program Participants

It’s common knowledge by now that referral programs have a significant impact on expanding a brand’s customer base. It’s cheaper to acquire fresh customers through a referral based system and it’s also been established that such customers stay loyal as well.


However, in order to make the most of your referral program, there are certain things that you need to do. One of them is relationship building. The whole point of a referral program is to leverage the trust that people have for one another. So, if your customer can’t trust you, don’t expect them to promote your brand even when there are significant rewards on offer.


To build a fruitful relationship, you must establish credibility. This may be hard for businesses that are starting out fresh. In order to establish credibility, a business must focus on awareness and standards. High standards must be implemented and followed with regard to product quality and customer service.


A customer’s experience can determine his/her willingness to be an advocate for your brand.


Then, you will also need to monitor your reputation to actually know what your customers think of you. Interact with your customers when you have to and gain an understanding of your position in the market. Discuss issues with your client and respond to them within context.


Relationship isn’t an easy task. It’s more of an ongoing process and most businesses lack the ability or the resources to focus on this aspect of a referral program. At Globibo Media, we have the tools and the time to work on relationship building.


We’ll talk to your customers, while you focus on improving what really matters to them – your product and service.



4. Internet Advertising Management & Coordination of Programs

When customers sign up for a referral program, there is a very high chance that they’re actually talking about your brand with their friends, family, and even other customers. They’re using different mediums to carry out their conversations including the online kind such as social media.


Unfortunately, you’re probably missing out on all of it because you don’t have the tools to monitor these conversations.


This is where Globibo Media comes in. We offer automated solutions that make it easy for brands to monitor what’s really going on. They can easily track, monitor and manage the various referral sources. Our solutions offer tools that can be applied for a wide range of referral campaigns. This results in a simplified and clearer process.



5. Internet Advertising Referral Program Budgets

Once your referral program needs are assessed and identified, the next step involves making a commitment, but, commitments cannot be made without focusing on a budget. Determining the value of your referral program will help you justify the investment, identify the kind and quantity of resources needed, and finally, measure your returns.


There are many aspects to calculating a referral program budget. First, you need to look at the cost of software. Referral program software can cost a fair bit, especially if your organization is a large one. You will need to spend your time assessing the various options and features, while also devising a specific plan on how you intend to use the referral software.


The second aspect to focus on is the cost of your program rewards or incentives. The accepted figure is 10% of the average deal. In order to arrive at a cumulative figure, you need to multiply 10% of your average deal by the exact number of referrals you’re expecting to receive and the average rate of conversion.


Then, you have the cost of administration. Software usually improves efficiency, in which case, you’re likely to save money.  In general, it takes only 30% of an employee’s time to manage the referral program.


Other than all of this, you must also consider factors such as Cost Per Lead and Average Sale Price. A boost in referrals will make up for the average Cost Per Lead, while a high priority referral will cover your entire investment for the program, but, this may depend on the Average Sale Price.


As you can see, deciding a budget for a referral program does take effort and time, which a busy company does not have in plenty. That’s why signing up with Globibo Media’s referral program services would be a good idea. We can take over the entire budgeting process and save your company some money, wherever and whenever possible.



6. Internet Advertising Referral Tracking & Conversion Tracking

In order to get a clear picture of the impact that your referral program is having, it is necessary to actually track it. There are several benefits to this.


For instance, tracking helps you determine if your referral program is effective enough.  Once you start seeing a rise in inbound traffic, it is a clear sign that something’s working. Even if it doesn’t end in a sale, the good news is that you’re getting noticed.


Then, you have the advantage of comparing the results of your referral program with other channels. For instance, you can look at how many customers have actually come in through referrals and how many have come in through any of your other marketing campaigns. This can help you fine tune you overall marketing strategy and help you allocate more resources to the most effective channels.


With a referral tracking software, you can have access to real time reports on the effect of your referral campaign.


Globibo Media has the perfect tracking and conversion tracking solutions for your referral programs. Our solutions can help you record the conversions associated with your referral campaigns. You can measure exactly how many customers converted after being referred through your program members.


Our solutions can also help you obtain a clear picture of your referral campaign’s ROI. This includes cost per conversion and the rate of conversion. Our solutions use analytics to provide you with detailed measurements.


You can also determine which of your referral program members are generating the maximum number of leads. This will allow you to optimize your referral program and incentivize the members that contribute the most, while motivating the rest.



Online Advertising Campaign Management


1. Internet Advertising Campaign Objectives


How clearly you define your campaign objectives and goals often determine the success of the entire campaign. An advertising campaign is often born out of the need to address an overarching problem or goal. Advertising will have communication goals which will have to align and contribute to the commercial interests of the marketer.


Since, advertising is a as much a creative process as it is managerial, experts from these domains have to collaborate during the conceptualization and incubation stage. Also, if it is a part of a bigger marketing policy or campaign and if different marketing channels and types of media are utilized, domain experts will need to brainstorm together to contribute meaningfully to the end goal. Goal from individual campaigns, media or channels will have to be integrated carefully into the larger goal and each will have to lend support and strength to the other forms of communication and marketing.


In order to be successful with your advertising campaigns, you will have to decide beforehand on the buyer personas, the demographic and psychographic markets you want to serve, the influencer programs you want to run or the digital personas you want to target, the advocacy groups you want to associate your campaign with, the timeframe you want to set for the campaign, the metrics you would use for measuring the success of the campaign, the resources and staff you would utilize for the program and of course set a realistic budget.


You need to also lay down a clear blue print that would indicate the research sources you would use, who could help you with that, how to associate the external marketing agencies (if at all), whether to involve them fully or partially, other professionals you would need and who or which teams would be in charge of which tasks. Everything needs to be documented properly and put in the archive so that the creative and planning process can be consulted when the need for another campaign comes up.


One of the best ways to go about the task is to lay down a ‘SMART objective’.


  • Specific– Are your campaign objectives specific and clearly defined?
  • Measurable– Are your campaign objectives measurable? While traditional advertising requires one set of metrics, digital marketing requires quite another. The planning stage should define which metrics are going to be used to note/ observe which specific parameters or aspects of the campaign.
  • Achievable– There is no point in setting objectives that lies beyond your reach for whatsoever reason. Also decide if each of the objectives can be achieved or only a few can be achieved under your plan. Either tweak it to achieve as many objectives as possible or change your objectives.
  • Realistic– Are your objectives achievable, given the constraints you have? Can you manage to pull off every one of your objectives with the resources and skills at your disposal?
  • Time bound– Your campaign objectives need to be achieved within a certain period, failing which your campaign would be considered to be unsuccessful.


SMART Internet Marketing Objectives
SMART Internet Marketing Objectives

With years of experience under our belt, we at Globibo Media understand the immense importance of setting the objectives and campaign parameters in place properly. We can handle the planning and execution part of your campaign and will get our actions endorsed at every step by you and your team of executives.


2. Internet Advertising Customer Segmentation


There is no doubt that customer acquisition is important at the start of a campaign. But, in order to induce customers and to retain them, you will have to provide the best options and offers to the right persons. Personalizing your offers will increase the chance of conversion. The same strategy, message and products won’t work for every market or individual.


Hence, you need to understand and implement winning customer segmentation strategies to retain and keep all your contacts in your CRM engaged, interested and emotionally and monetarily invested in your products, services and company activities. Customer segmentation is done on the basis of predefined parameters and based on data collected painstakingly through market research and surveys.


You not only have to reach the right customers but send across the right message at the right time, especially in a dynamic and highly competitive market where margins of error are small. Opportunities would come and go, new players would try to replace you with even more enticing offers and schemes and you need to be on your guard always.


Reaching out to everybody at the same time and with the same offers won’t bode well for anyone. Hence, segmenting the market into small, homogenous groups is essential.


One of the ways to segment a market is through demographic segmentation. These are often tangible or intangible characteristics that help create a clear persona or identity for a group of individuals that you want to target with the same message, product or service that you are currently offering. Some of the common parameters under this kind of segmentation are as follows:


  • Age: Age of the target market or group is a common characteristic that is used to break down the market into small groups. Often a product is created for a small age group i.e. it is assumed (market research is used to support it) people within the bracket x-y will find the product appealing and useful. It doesn’t make sense to target a hearing aid machine to people who are less than 45-50 years old, in general.
  • Gender: Gender is again an important determiner. Certain products are gender-specific and it doesn’t make sense to target everyone with the message or the service (product).
  • Affluence: Demographic segmentation could also be done on the basis of affluence or socio-economic classification. Certain luxury products which involve discretionary spending are usually targeted at the more affluent i.e. the upper middle class and the rich. Some products which represent certain aspirations may be targeted to the lower income groups or young professionals who want to move to the higher income group or want to emulate their lifestyle to a certain extent. It constitutes one of the most important segments.
  • Educational: Education acts as a barrier for some products as well as target groups. An e-book reader can’t be promoted within a group which perceptibly doesn’t have reading habits or high literacy rates where even guided reading won’t be appreciated.
  • Geographic segmentation: Especially useful for SMEs, segmentation based on geographic areas is a major segmentation parameter. Geography can’t always be separated from the local cultures, beliefs and even ethnic identity. Hence, marketers often combine these to create messages and target groups which fulfill a combination of criteria.
  • “Browser” vs “searcher”: One interesting way of segmenting the customers is to understand the intention or motive of a particular query. Is the searcher asking for a specific product or service because they are genuinely interested and want to convert immediately or is it a casual query where the chances of conversion are less? Is he simply looking for information because he wants to compare between different brands and then buy at a later date or is he interested in making the purchase right now? Browsers are not always important from the point of view of advertisers since the conversion rates are low or the sales cycle is too long while searchers graduate through each of the levels inside a sales funnel quickly and also take favorable actions, which is the ultimate aim of advertising.


Traditional Internet Marketing Segmentation
Traditional Internet Marketing Segmentation

Psychographic segmentation and behavioral segmentation of markets are also important although they are less tangible than demographic segmentation. These involve lifestyle, preferred time of purchase and other purchase patterns, loyalties, awareness about a product or in general, personality, etc. For some products, especially luxury goods and lifestyle products, demographic segmentation is insufficient and requires other forms of segmentation also.


Also individual segmentations are often meaningless. A marketer will need to combine different parameters to create small but highly targeted groups that match the ideal buyer persona definitions perfectly.


At Globibo Media, we try to understand the aims and objectives of your business, with your help we try to segment the markets you serve or aim to penetrate after carrying out thorough research or using credible analytics and reports. Our aim is to provide you target groups which are amenable and willing to engage and convert.


3. Internet Advertising Target Platforms Vs Demographics


As a marketing executive or honcho in a reputable firm, you may often have to stare at the perplexing question of whether to target a market based on demographic parameters or to target those present on a certain platforms like a social media website or to combine both and create a comprehensive and often overlapping list of prospects.


Target platforms could be websites like Google Plus, Facebook, Twitter, Tumblr, Pinterest, Instagram and similar platforms. Your target market may be present on Weibo in China or Mixi in Japan. Instead of just looking at the age, gender, affluence, you are looking at specific platforms and then if needed, you can break down the markets farther.


If you are a marketer who promotes designer outfits, Pinterest or Instagram may be the most suitable for you. You can now look for women in the age group of 28 to 35 working in San Jose or Milpitas and within the income group of >$90,000 and <= $1,50,000. A festive chocolate hamper may be targeted towards all Facebook users in a certain region because people from every age group love to share and exchange gifts during a festive season.    


Due to different tastes and media fragmentation, careful media targeting has become imperative and require careful planning and gathering vital data and statistics that allows narrow segmentation, be it depending on demographics or targeted platforms.


We understand the need to use resources efficiently. Hence, at Globibo Media, we only provide suggestions that help you to lower your total cost of ownership of a plan while also making you reach your target groups effectively. We will help you to create and serve market segments that convert and generate steady revenue.


4. Internet Advertising Campaign Budgeting


Advertising budget will be a subset of your marketing budget. Appropriating a budget won’t be possible without a basis or a reference point. Hence, a few scientific methods are adopted by companies to decide on the advertising budget for a particular quarter or year. Common methods used are as follows:


Fixed guideline method


  • Percentage of sales: According to this method, the advertising budget is decided as a percentage of total sales. The sales volume could be last year’s or the estimated value for this year.
  • Unit of sales: Similar to the percentage of sales approach, here the budget is decided by allocating a certain amount per unit of sales. The sales figure could be last year’s or the one that is expected this year. In order to arrive at the total budget, one needs to multiply the per unit budget allocation with the number of units projected to be sold.
  • Competitors’ parity approach: In this method, you can decide to spend a percentage of your nearest competitor’s ad budget or what the market leader expends on advertising.


Subjective method


  • Go-for-broke method: In this method, a marketer tries to spend whatever he can save on advertising. It is arbitrary and sometimes you can get carried away. As the power of advertising is over-rated, other important expenditures may be ignored in favor of appropriating a big advertising budget.
  • Affordable method: It is the exact opposite of the above mentioned method and although this doesn’t allow wastefulness, you can nonetheless spend too less and ignore market realities. You may stop promotions or campaigns when they are required and a sustained effort may be missing.


Objective and Task method


This method involves the following steps:


  • The marketer has to derive the advertising objective statement in terms of achievable and realistic parameters.
  • The creative strategy that would help you to achieve the creative objectives is decided
  • Finally, the media objective is decided and specific media channels and vehicles are decided to fulfill the specific objectives.


Also called the zero-base-budgeting method, it is considered to be the most pragmatic and by allocating money to each media activity, the budget slowly appears from a zero base.


When deciding on digital campaigns, you will have to create multiple campaigns and then relocate money depending on your market analysis, checking which specific campaigns have proved to be successful and which haven’t and seeing which campaigns have used up their full budget and which haven’t.


Globibo Media is one of the leading names when it comes to budget planning. We don’t just allocate money under different heads, media channels or specific vehicles or online campaigns arbitrarily. We use analytics, research reports, your own inputs and spend hours on strategizing and planning. We can create the most effective budget with best ROI for your company. That means cost reduction while simultaneously and concomitantly increasing reach and impact.


Campaign monitoring/ tracking/ metrics


Advertising campaigns will be ineffective or at least incomplete within measurement of their performance and ability to deliver results. As a responsible and experienced marketer, you surely understand the need to monitor and track the campaign performance arises from the fact that this can help minimize wastage of resources, increase customer centricity and build a close relationship and go beyond the over simplified ROI estimation from the point of view of revenue generation and also look at soft performance metrics.


Testing your creatives across multiple channels, demographic groups, with different parameters and objectives is also very important because an ad will be as successful as the conversion it can induce. Conversion may not be sales-related always. It could be brand promotion, app download, signing up for something, brand impression, ability to generate visitors to a website organically and also awareness about the brand that the advert can generate.


Some of the common metrics for digital adverts are as follows:

Common Metrics for Digital Advertising
Common Metrics for Digital Advertising
  • Mindshare– If an advert becomes the talk of the town, if the product, the characters or the storyline becomes relatable with the audience, then the advert can be considered to have a high mindshare value. Also, the comments, the frequency of discussions across multiple channels are all important indicators of the performance of an ad.
  • Brand awareness– Measuring an ad based on brand awareness will make you analyze metrics like the number of hits or views your advert got, the number of times a particular URL was typed, the number of times the brand or product was searched for, the number of times a hashtag promoted by you was used, the social indicators like shares, hits from referrals, etc. These may not all lead to direct revenue generation but definitely lays the groundwork for greater conversion in terms of revenue.
  • Accessibility– You will also have to see whether you have managed to place your ad in the right channels and across multiple devices (whether it is responsive) so that the maximum number of people can view your advertisement.
  • Purchase influence– Did your ad generate sales? Look at your sales figure and the traffic generated on your website before and after the launch of a particular campaign. Are they placing more items in the carts? Are they calling your displayed telephone number in greater numbers? Is the brick and mortar store seeing more footfalls after the campaign launch?
  • Customer acquisition– Are the ads bringing in more information that you can use to nurture the leads? Is greater number of people signing up for your blog posts, email newsletters or opening accounts on your website for performing particular tasks? This information is vital and can be used for customer acquisition.
  • Customer retention– Have you been successful in up-selling or cross-selling? Are more people signing up for loyalty programs or graduating to higher programs that would allow you to sale higher value products or greater number of products? Are they sharing their card details and letting you save them?
  • Brand reputation– Has the advert managed to get more queries, comments or visitors to your website? Are they considering you to be a thought leader or trusting your products, view points and stats that you share more after the ad?


Globibo Media uses its expertise to create and guide you on utilization of the most suitable metrics for particular situations and measurement of particular metrics. Tracking and measurement of advertisement in traditional media like CPP (Cost per thousand), reach, CPI (cost per impression) and other such parameters are still around but are being replaced by smarter metrics that not only measure the revenue but also impact and the effect an ad has on long-term relationship.


Your ideas are most welcome. Our collaboration can only be successful if you share your ideas, platforms and knowledge generously with us. Looking forward to a fruitful partnership!




Corporate Advertising Structures

1. Corporate Internet Advertising Objectives

Corporate advertising is generally used for four separate scenarios – public relations, corporate identity, institutional and recruitment. PR is the most common reason for corporate advertising. Showcasing the values and intents of the company in a good light could promote more interest and thus, sales. When an organization is large and has multiple brands and divisions under its belt, corporate advertising becomes a lot tougher.


Different brands, under the same organization, can have different brand images and portraying all these images in a succinct manner can be difficult. When utilizing corporate advertising to enhance the image of the organization as a whole, it is important to have detailed and specific objectives. These objectives act as guiding path and they have to be easily measurable.


Not all corporate advertising is about boosting sales. Sometimes corporate advertising is aimed at building awareness or showcasing the goodwill of the company. Other common objectives of corporate advertising are:


  • Boosting employee morale
  • Showing investors that the organization is a capable one
  • Removing uncertainty or doubts related to the company
  • Showcasing a new brand logo, slogan, message and so forth
  • Bringing multiple companies together and broadcasting a sense of unity
  • Making a socio-economic, moral or political statement
  • Showcasing recent major achievements in order to boost customer trust


Common objectives of corporate advertising
Common objectives of corporate advertising

Unlike products or services advertisements, corporate ads are aimed at defining the attitudes of customers and investors towards the company. Some basic considerations that have to be taken seriously while defining your corporate advertising objectives are:


  • Target Audience

Deciding whom the ad is most expected to influence has to be defined. The target audience will define every aspect of the ad. For example, a organization that sells a large variety of household and personal care products will consider the typical homemaker their target audience when their objective is to boost brand image and customer trust. The same company will see their industry peers as their target audience when their objective is to form new partnerships and expand further.

  • Platform

The objectives for a TV ad will be different from the objectives for an online ad. These platforms operate on different terms and building objectives around these platforms is a must. The objective changes again when it comes to social media. To avoid confusion, it is best to understand the core reasoning behind the advertisement and then choose a platform accordingly.


These are just two of the most basic considerations when setting up objectives for corporate advertising. At Globibo Media we have immense knowledge about catering to the needs of both the organization and their consumers. We put this to good use and help take your organization to the next level.



2. Internet Marketing Organization and Functions in MNCs


The organization of teams in MNCs is largely based on their goals. Different companies have different ways of structuring their teams. This applies to the marketing department as well. In MNCs, the focus of the company is not just local – they have to handle teams in different nations and they have to do so, perfectly. Marketing for numerous global markets requires a high level of collaboration and understanding between all the teams involved. This is where the structure and the functioning of the marketing team comes into play. The traditional marketing structure for MNCs comprises of the following roles and functions:


  • Analysts: Marketing analysts collect data from numerous sources with regards to products, customers, channels and the market itself. This data is then used to produce insights that aid with data-based, logical decision making.
  • Customer Experience: This team is in-charge of making sure that the customers are getting the best experience possible. They collect data on their customers and their customer’s previous experiences to identify strategies for better customer-based marketing.
  • Brand advocacy: The team responsible for creating all branding material, and making use of resources carefully.
  • Marketing strategy: This team creates and plans the strategies for marketing after analyzing all the factors. They are in charge of all marketing campaigns from creating the strategy, budgeting and getting approval from senior management.
  • Marketing Services: This department can consist of various smaller teams. Overall, it is responsible for the execution of marketing campaigns without any glitches. They make calls about when certain material needs to be outsourced and what can be handled in-house. They also provide the marketing tools, design materials and ensure smooth functioning across multiple platforms.


Roles and Functions in Corporate Marketing Structures
Roles and Functions in Corporate Marketing Structures

Depending on the company, the above structure and functions will be modified to suit their needs. Functional expertise is also starting to play a huge role in marketing structures as many companies are now forming teams based on expertise rather than product or project.


To make all of this simpler, companies can rely on us for assistance and guidance or take full advantage of our marketing services. We are one of the best companies to focus on marketing for MNCs and we are highly experienced in this field.


3. Integrating Online and Offline Advertising


While many debate between the efficiency of online vs offline advertising, reality is not that simple. The debate between online videos and television, podcasts and radio, online ads and print ads leaves many marketers confused. As a result, they tend to focus more on one medium and ignoring the other. Combining both mediums is the key to success and here’s why:


  • The more mediums you use, the higher chance you have of reaching your target audience. Many advertisers are surprised to learn that their target audience does not watch TV as much as expected. Instead, most consumers are online and it is imperative that advertisers and marketers combine TV ads with online ads.
  • Combining traditional ads with online ads creates a sense of consistency among the customers. Even if a company has different marketing departments for different mediums, the consumer recognizes only one brand. If the message conveyed on the online ads and the print ads are not consistent, customer are likely to get confused and build mistrust.
  • Continuity is another matter that advertisers have to consider. When working with different mediums, discontinuity is displeasing for the consumers. If they see a billboard conveying a different theme than a Twitter ad, the impression that the consumer gets is not consistent.
  • Integrating is not just about the consumers, by combining online and offline marketing campaigns, companies have better internal communication, organization and work flow.
  • A combined approach to marketing and advertising also increases brand awareness, amplifies brand recall and thus, the bottom line.
  • Online and offline advertisements can complement each other well. A TV ad can be supported on Twitter by interacting with potential and existing customers.


Recommendations for Internet Marketing Campaigns
Recommendations for Internet Marketing Campaigns

Overall, a campaign that can include both and seamlessly link them is the best route for success. Advertisers have to focus on different mediums and how they can make them all work together to reach the most number of people and inspire them to take action.


At Globibo Media we have worked on different advertising campaigns for both mediums and have the experience required to combine both without disrupting the final message. Marketers can trust us to execute well planned and comprehensive campaigns that boost sales.


4. Global and Local Advertising Activities


Most global companies need to have the understanding and sensibility to create campaigns that are applicable universally while simultaneously creating local campaigns for different regions. Many marketers fail to do this, some even use global advertising as an excuse to avoid local advertising – meaning that they showcase the same ads worldwide. This highly inefficient method can cost companies thousands or even millions of dollars.


Global companies have to have a universal message from the brand. To complement this message, local ads are a must. Local ads still portray the main message but deliver it in a concise, relatable way for that particular region. Consumers in the US have completely different lifestyles and tastes compared to consumers in China. Organizations have to understand this and take advantage of it.


The best example of global and local advertising done right is Coca Cola. They made it a point to spread their global message of happiness through successful campaigns. Moreover, they have made it a point to not favor ideas from a certain location over others. For example, their “Share a Coke” campaign was first introduced in Australia and it’s success then allowed coke to spread the campaign to 30 more countries.


Some simple recommendations for marketers and advertisers to track and create successful campaigns worldwide are:


  • Have an inspiring global message and mission that is commonly portrayed in all target markets.
  • Understand the local sensibilities of different regions and have teams create collaborative campaigns.
  • Create an effective communication strategy that allows for constant feedback between different teams around the world.
  • Centralize everything from the metrics that are tracked to the technology used and marketing languages. Doing this ensures that all your marketing teams start off on the same page.
  • Make basic resources available on a globally accessible platform.
  • Analyze metrics at both local and global levels as soon as the campaign is unveiled.
  • Once the campaign is complete, create a debrief that informs teams around the world about what worked and what didn’t. These insights will further spur on global marketing efforts.


Local adoption is key to global success. Constantly tracking and improvising marketing and advertising efforts is the only way to ensure that consumers all around the world get the brand’s message. We are the perfect company to integrate your global and local efforts, we offer guidance and consultancy for large companies and have a proven track record.


5. Internet Advertising Budgeting


Marketing managers are often frustrated at the beginning of the year when they have to create a marketing strategy, set a budget and then get it approved by senior management. While the actual strategy planning can be an exciting and eventful process, budgeting can be mundane and rather overwhelming. Getting budget approval is another arduous task and marketers are sometimes forced to make numerous revisions before the budget is finally approved. The process works as follows:


  • Compiling budgets from different departments

In large organizations with multiple departments, the finance department compiles the proposed budgets from all the other departments. Once compiled they analyze the budgets based on guidelines provided by senior management. The more compliant a budget is to the guidelines, the higher the chances of approval.


  • Detailed analysis

The finance department conducts a detailed analysis of the listed expenditures to make sure that the amounts listed are reasonable. They check for large variations from the previous year’s budget. Since they have to consolidate the budget for the entire company, they may propose budget cuts for individual departments to keep the budget on track. Revenue forecasts are developed and added into the budget proposal.


  • Top management

Senior management then take a look at the proposed budget and the forecast for revenue. They take a look at the report from the financial department and may ask for managers from certain departments to explain the need for higher budgets. If projected profits are too low, then additional revenue sources need to be found.


  • Division managers

Top management then meets individually with division managers to discuss increases and cuts that can be made. Marketing managers must have a solid plan to help them get the budget approved and defend their budget from being cut.


  • Decisions

Once the discussions are complete, senior management sends across the final budget. Budgets will be cut based on reasons that are explained. For a marketing manager, these budget cuts could mean that they have to downsize on personnel or make changes within campaigns.


We can help marketing managers come up with a comprehensive and well-planned budget proposal that complies with the guidelines. We can also help with making changes that increase the chances of getting approved. In the case of budget cuts, we can accommodate the new budget by identifying key areas where changes can be made.


Internet Advertising Platforms


1. Search Engine Internet Advertising


Search engine advertising, also called search advertising remains one of the most popular forms of online advertisements. Digital marketers bid for certain keywords that their target market usually use to search for information or products. Search engine majors have created algorithms and tools to enable and assist marketers to understand the relevant keywords in context of a certain topic, product, region or other demographic and psychographic factors.


Search advertising is a lot less intrusive than banner advertising and pop-up advertising. This is because these ads are published on the search engine results page (SERP) in relation to the search query made by the user. That means, the user is himself seeking the advertisement, presented in the form of information or a link that takes the user to a landing page on the marketer’s website. This increases chances of conversion.


Users also feel less frustrated by frequent intrusions and disruptions of banner or pop-up ads which are often not related to the user in any way. It can often prove to be counterproductive as it creates a negative perception about the promoted product or concept and the promoter of the business.


The actual price of a keyword during the bidding process is usually determined by two factors. It depends both on the popularity of the keyword or phrase, i.e. the frequency of their appearance in search queries in a particular context and also on the profit potential of the keyword. Profit potential means that certain keywords may be equally searched but the kind of profit that the marketers hope to make differ. Hence, a key phrase like “car financing in California” is likely to attract much higher bids than “haberdasheries in California” because the first one involves thousands of dollars worth of business potential, while the second, although popular involves lower profit margins and business potential.


Sometimes, marketers may also choose to include their advertisements on websites that appear on the search results page. This type of advertising is called contextual advertising and it is less popular than search advertising. Search engines use crawlers to index new websites or when new contents are added to it. When the webmaster or publisher of that website gets into an agreement with the search engine, it uses its crawler to relate relevant keyword queries with the ones in the content of the page. These keywords are then fed into the auctioning system which is used to buy and sell search ad “keywords” and can also attract high bids.


There are both sponsored content and links that appear on a search engine results page and also organic search results that appear due to use of keyword optimization techniques. Most of these bids work in terms of pay per click (PPC) format. So, the highest bidder has to pay for a certain keyword, every time there is an exact match, partial match or contextual match (the rates may vary) in the queries typed by a prospect in the search field.


The biggest benefit that search and contextual advertising offers marketers is that they allow selective targeting. The marketers can choose the keywords, the contexts, control the parameters of segmentation based on which certain groups would be included (or excluded) from the campaign and they are in tremendous control of the impact and reach of the ads in some ways.


Each of the major search engines like Google, Yahoo, Bing, Naver, Yandex and Baidu have their own bidding processes and search algorithms and keyword finders.


Common Advertising Platforms
Common Advertising Platforms
  • Google adwords: Being the primary search engine of over 70% of internet users, Google sits pretty at the top of the online advertising chain. Google has two types of networks to make use of the adwords or keywords. The Google Display Network allows marketers like you to tailor your ad in order to have high ROI from your contextual ads that are published on other websites. You can not only choose specific keywords but also age, gender, location, time of the day or other parameters to set the match criteria. The Google Search Network is ideal for search ads and would allow you to again set parameters so that your ad will be displayed on the SERP whenever a specific keyword is entered in the search field.
  • Yahoo Gemini: Yahoo, another highly popular search engine allows marketers to use its Gemini network to target prospects and create interesting ad concepts that can engross the users. Again, it allows marketers to set separate budgets, ad concepts, keywords and other parameters for search ads and native ads on websites that have a tie up with Yahoo.
  • Bing ad network: Bing is a search engine which is powered by Microsoft. Bing is a highly popular network and it also allows marketers to target their ads as per their set parameters. It claims to get 5.5 billion searches on Bing ads itself and 31% market share in the U.S. search market. It also allows you to import a campaign that you have set up on some other search engine network on its own network domain. It also claims to offer very higher conversion rates.
  • Naver ads: Naver is South Korea’s number one search portal and is expanding across the world rapidly. Naver claims to use one of the most advanced human friendly search algorithms and is promoting voice-based searches as also NLP and dialogue based texts. Its click choice ads, similar to PPC ads on Google, are highly efficient and have a high reach and impact rate.
  • Yandex ads: The Russian technology giant provides a wide range of advertising and marketing services. It uses dynamic URL parameters and a wide range of statistics for creating your retargeting lists. You can also create your segments based on a range of online and offline data that the company provides once you sign up and create a campaign.
  • Baidu ads: Baidu is a Chinese major technology firm. It allows Western businesses to target customers across the world, but especially in China and the South East, which has one of the largest consumer markets and accounts for a big chunk of the total population. It can create and run your ad campaigns, integrate your analytics platform, create landing pages for your website and along with paid ad options also offers a Baidu Brand Zone service which would showcase a large chunk of text, images, videos or other multimedia support when someone searches for your brand.


At Globibo Media, help you set up and manage your PPC and display ad campaigns on multiple search engine networks. It is through a true synergy between your individual campaigns, that you can see a great return and since we understand this well, our team will work with yours to understand the specific areas where investments are required and how to maximize the returns.


2. Internet Advertising Affiliate Programs


Affiliate marketing as an advertising model is a highly successful one because it has a high revenue generation chance for low investments. For this model to work, a marketer/ advertiser would need an affiliate (publisher), which is invariably a third party with business interests similar to the marketer in question. It is a mutually beneficial relationship.


While the advertiser (merchant) will be in charge of the logistics and sales channels used, the affiliate would publish content, use PPC, display, organic SEO optimization techniques to promote the products of the merchant across multiple channels and forums, including its own. It is in no way responsible for the logistics and responsibilities that traditional sales models encumber you with. From the perspective of the merchant, he will be paying only when the affiliate makes a sale.


Some advantages are as follows:


  • Cost effective program
  • Involvement of a small sales force and affiliate marketing team. Best possible resource utilization for all the parties involved. This helps to keep prices down, which proves to be an added attraction for the end customer.
  • Better page rank since affiliate programs bring in quality inbound links through a strong advertising network to your website and also brings in extra traffic and more page views that may or not always convert to sales but definitely helps your website to rank higher. Also, since the advertisers from your affiliate program will be from related fields, your website will rank even higher as they would be relevant to keyword queries made even on affiliate channels.
  • Helps businesses set up the right kind of advertising budgets since the performance of affiliate programs and networks can be tracked quite easily. The CTRs, link open rates and the click on banner, pop-up, sponsored content pages can be tracked and you can see which affiliate programs and tools are working better than others and allocate funds from your advertising budget accordingly.


Some of the main affiliate program portals are as follows:


  • CJ Affiliate– One of the largest portals that provides a platform for affiliates and merchants to meet and get into deals, its huge network helps you to get the right size of advertisers, set specific budgets and offers for advertisers of different sizes and with different reach and also keep your overall budget low. Affiliates can also choose different offers and ads that they want to promote on their sites, social media pages and other forums. With such a wide range of affiliates and merchants available, it makes it easier for both groups to segment their offers and choose their offers.
  • Affiliate window– It is one of the largest affiliate program networks in Europe and offers a user-friendly interface and real-time reporting. It allows deep linking which means you can link to any page of the affiliate’s website or networks using your affiliate link. The charges are comparatively lower and it has a simple, easy-to-use business model.
  • Linkshare– Linkshare, now Rakuten Affiliate Network, is arguably the largest affiliate network in the world. It has a huge number of affiliate programs and options to choose from. You can get every aspect of your campaign managed or you can control the entire campaign using the resources, skills and huge network of this platform.


At Globibo Media, you will be helped not only create campaigns but set up affiliate programs as per your budget, needs and other resources. We can also help you set up programs on big affiliate networks and manage the programs on your behalf. We will also correspond with your affiliates and look after the payment process.


3. Direct Internet Advertising Platforms/ Processes


Direct advertising is a form of advertising where the publishers try to attract advertisers or merchants directly to their websites, blogs or other digital properties without any affiliate or ad network trying to set them up and taking a heavy commission. One of the foremost criteria for setting up a direct advertising platform is to have a site or a blog which attracts heavy traffic in the context of the topics, domain or industry you represent or focus on.


Google Adsense is a great tool for setting up publishers and merchants as they have a huge network. However, there are also restrictions like you can’t publish more than 3-5 banner ads on your affiliate website and also they control the payment process. In case of direct advertising, the publisher can set his own rates, own publishing schedule, publish as many ads as he wants to and his domain supports and be in control of the creative process as well.


For advertisers, the advantage is that they can negotiate better since they don’t have a ‘middle man’ to pay off. You can sponsor the website, a certain topic or blog post or a certain page or publish display ads or PPC ads through a direct advertising platform. These platforms allow the publishers to control the rate, the program and every aspect and share a percentage for setting them up with a merchant.


Some of the best platforms that publishers and merchants can partner with are as follows:


  • Buysellads– It can connect the advertiser directly to the publisher and has a large network on both sides of the game. As a marketer, you can choose the specific websites or blogs you want to sponsor or publish ads on and also set different budgets for websites or blogs depending on the traffic and other parameters.
  • Puxee– A simple online interface that connects advertisers directly with blog owners and relevant websites. The model of business is cost-effective and profitable at the same time.
  • Linkworth– With over 9 different ad products to choose from, Linkworth is a platform that allows advertisers to promote link ads on websites or blogs of their choice, thus improving the conversion rates for advertisers and the page rank and domain authority for publishers.


Direct Advertising Platforms
Direct Advertising Platforms

Globibo Media is the best place to plan your direct advertising campaigns and choose networks. We will help you set up your innovative campaigns on relevant forums and help you enjoy the best ROI on every investment you make.


4. Internet Advertising Conversion Tracking


Conversion tracking is a tool that lets you view, gain knowledge about and analyze a specific customer action that you have defined as valuable. Having knowledge about these specific customer actions helps you to make more informed spending choices, set up budgets, personalize your offers and make them more customer-centric.


You can find out by incorporating conversion tracking tags or code snippets or mobile codes that can be used to create temporary cookies in the mobile phone or the PC of a customer and find out whether they performed a recommended action like buying a product, calling a telephone number listed in your ad, sent an email or SMS, signed up for a newsletter, placed a product in the cart or installed an app on their mobile phones.


Any of these actions will qualify as a successful conversion as per your predetermined definition. A good conversion tracking tool also allows cross-device or cross-channel tracking i.e. these tools can track multiple actions or movements between devices that the user performed. Even offline conversions can be tracked.


Conversion tracking is important because CTRs and similar metrics just tell you the number of people who landed on a page or viewed your ad but can’t provide you information about the actions taken afterwards.


At Globibo Media, we use a number of conversion tracking tools and algorithms to track the performance of your ads and marketing activities and provide you with accurate information that helps to make more informed decisions regarding your campaigns.


5. Online/ Offline Internet Advertising Integration


It has almost become a marketing cliché to state that no marketing channel should be leveraged in silo. But, very few know how to integrate online and offline marketing platforms and efforts into a single campaign. Thinking in terms of black and white can be dangerous for a marketer. Just because a pundit has recommended, email marketing has a high conversion rate, doesn’t mean you will have to do away with direct mailers.


Although many experts recommend increasing your budget allocation on non-intrusive marketing channels like social media ads, search and native ads, sponsored content, SEO optimized content, etc, you can’t ignore the power of traditional advertising like outdoor advertising or electronic and print media altogether.


A synergistic approach is the best way forward. Online TV, podcasts, YouTube channels, subscription model adopted by some TV channels, inspired by online ad models, etc should be encouraged because this how the schism can be eliminated. Maintaining the same brand voice across all channels and promoting cross-channel functioning is recommended. Also promoting one communication channel through another is also a good idea. For example, even if you send a direct mail or make a direct call or put up a hoarding, you can share your landing page details or promote your ecommerce site so that people would take interest in it, visit it and make transactions.


Globibo Media is a company which has years of relevant experience in the field of marketing. We understand the importance of online/offline marketing integration and can help you to not only select the best delivery channels, analyze their performances individually and in the context of the entire campaign but also reinforce one with the help of the other channels.


We value the feedback of your customers and prospects. Feel free to share your opinions and suggestions with us and get in touch with us to know more about relevant business offers.






Internet Marketing Email Management



1. Email Internet Marketing Strategy


Email marketing is an important aspect of digital marketing that your business can’t afford to ignore. Although it may not be unknown to businesses, many of these businesses don’t understand the science and exact logic behind the need to manage and streamline their email marketing efforts. As a result, the conversion rates and return on investment remains below par for many of them. If your email marketing efforts have not yielded desired results so far, it may have been due to the lack of understanding of the following concepts.


  • Types of marketing emails
  • Lack of specific conversion strategies in your email campaigns.


Let’s expand on the ideas now.


Types of Internet Marketing emails


Email marketing remains one of the strongest marketing and communications channel even after being around for nearly four decades. Some of the most important types of marketing emails that every business manager needs to schedule and send regularly or periodically depending on the type of the email are as follows:


  • Welcome email: When a prospect or lead that you have been tracking and engaging, through some other channel, decides to take a favorable action like subscribing for your newsletter or making an online transaction, you need to welcome him onboard and ensure that he feels wanted.
  • New content update email: One of the most important types of emails is the one through which you notify availability of a new blog post, a new article, newsletter and encourage your prospects/ customers to view them and read them. It requires a lot of research as it won’t work without personalization. Also, offer him an option to unsubscribe from the newsletter or the notification emails.
  • New product or service updates related email: Whether you have an old customer on your CRM software or you are introducing your services for the first time to a new lead, you will have to periodically send them updates regarding your products or services. But don’t send these too frequently as these are often highly technical and not very interesting. Rather send a roundup or summary of a few updates.
  • Invitations for registration to an event: Whether it is a seminar, a webinar, a trade show or some other event, invite people to register for it. Many take active interest in these events and can help to create a stronger bond. Instead of sending it to all, you can also send it to a small, dedicated group of people.
  • Birthday/ anniversary emails: Marketers need to understand the importance of sending emails on special occasions like birthdays and anniversaries to their clients and prospects in order to make feel special. You should not only wish them but offer them personalized, time-bound offers. E.g., offer a special deal or discount offer and set a deadline to complete the transaction or offer an online voucher and set an expiry date.
  • Confirmation emails: If your website allows clients to make purchases, you need to immediately send a confirmation email after the transaction. This helps to build confidence in the business. Also, you can send emails like shopping cart abandonment emails that remind the customer or prospect to come back and complete the abandoned action. Sending emails that encourage cross-selling and up-selling may also be looked at, depending on the nature of your business.


Types of Internet Marketing Emails
Types of Internet Marketing Emails

Marketing Email Conversion Strategy


No email campaign will work if you don’t have a well-defined conversion strategy. A conversion strategy maximizes your chances of monetizing your efforts because it takes into account the purchasing history, preferences, and uses analytics to make forecasts about a customer’s likely actions, etc. Basically it helps personalize your targeted email campaigns and increases chances of a favorable response from the customer.


Some of the important conversion strategies are as follows:


  • Personalize your emails for the customer. Use relevant data collected from every touchdown to create the best offers possible for the customer.
  • Make clear offers and make them compelling. Use strong, graphically attractive CTAs depending on the preferences and habits of the customers.
  • Know the best time for sending the emails. Send them when they are available to read them. Follow the patterns of the click through rates and modify your email schedules accordingly.
  • Test your emails multiple times. Test the format, design, copy, CTAs, pictures and every aspect of your emails multiple times. Think in the context of individuals or small homogenous groups when creating your emails. The same thing may not work for everyone.
Increase Email Marketing Conversion
Increase Email Marketing Conversion

We understand that you may be too busy or have resource constraints to set up a dedicated team for email management and strategy. Globibo Media can solve your problems. We have a dedicated team of experts from various domains like digital marketing, anthropology, psychology and traditional marketing. They coordinate and work in tandem to create the best email marketing strategies for your company which will help you to hit the bull’s-eye with your campaigns every single time!


2. Internet Marketing & Email list management


Internet Marketing Email list management often remains an ignored aspect of email marketing. With great focus on acquisition, activity tracking and deciding the correct creative, marketers often forget the importance of pruning the email list, checking whether the emails ids still work, have options for opt-ins, unsubscribing, re-opt-ins and checking the bounce rate, etc.


Also segmentation of your list based on different parameters like demographics like geographic regions, income levels, age, gender, education level, etc. as well as based on behavioral traits of customers and their psychological makeup and why they act in certain ways- all need to be analyzed.


Three factors that need special attention are as follows:


  • Bounce rate of emails: If your website has an email subscription form, you need to use a good email script that can verify the validity of the address at the time of signup. The script should check the format of the address, look for some words in the id that can throw up red flags and it is also a good option to send a confirmation email before adding the customer to the CRM. Having a high bounce rate or failure to deliver the email or having a very low CTR is never acceptable. You will also need to prune the list and keep it small. Send regular emails to those who show interest in the emails and the notifications. By removing those addresses which are not genuine, are deactivated, are not used regularly or doesn’t evoke a response, will save you money.
  • Unsubscribe: You need to incorporate a clear option to unsubscribe in your marketing emails. If someone is not interested, you can’t force them to engage. If you push too hard, they might list your emails as spams. It will be counterproductive. However, if you have multiple email lists give them the option to unsubscribe from one service or notification or everything at one go. An engaging unsubscribing page on your website should be designed to recapture and reengage the attention of the customer.
  • Segmentation: It is an important marketing best practice that has still not caught on completely. You need to understand that all your buyers and targets aren’t the same and they don’t always have the same needs. Even if they want to buy the same object, they might have completely unrelated and different reasons for buying it and a solution that solves their particular problem needs to be highlighted when sending them an email. Highlight the aspects of an offer based on your past experience with the buyer that will compel them to engage and take a favorable action.


Globibo Media can help you with this process. We have designed an email list management software program that allows us to manage the list of the addresses in your CRM depending on your specific needs and the specific demands of your industry. This means you will have a small but efficient list of addresses that can be used to improve the conversion rate.


3. Email Marketing tools & analytics


Email marketing campaigns will never be successful without the use of some awesome tools that help you to customize your campaigns, generate auto-response emails, help you to schedule and send across bulk emails and use various data and metrics to analyze the performance of your campaigns.


Some of the best services and tools available in the market are as follows:


  • Mad Mimi: Mad Mimi is an awesome email delivery and customization tool that allows you to choose themes, add social media sharing options, add links quickly and easily and create marketing campaigns. You can even replicate old campaigns using cloning tools.
  • MailGet: MailGet is an affordable email marketing software service that provides email analytics, auto-responder services, email list management and hygiene and helps you to design responsive emails.
  • Mail Chimp: A wonderful service that provides interesting statistics and data based on your list and their responses, it also allows you to important your email marketing lists in the background, send customized emails to everyone or people in a specific segment and each of the services are highly customized.
  • Yesware: Yesware is a service that allows you to track the performance of your email marketing campaigns using loads of data that are collected. Clicks rates, open and reply rates, presentation page views, attachment clicks are all tracked meticulously so that you can personalize and modulate your emails depending on needs and preferences of your customers. Other services include drip campaigns, auto-responders and sales prospecting among others.
  • Boomerang: Boomerang email marketing services is one of the best services when it comes to creating and monitoring email campaigns. You can also view reports prepared on the basis of specific data collected from your campaigns. It also has an easy learning curve and enough support (webinars, tutorials, etc.) for easy learning.
Email Marketing Tools
Email Marketing Tools

Globibo Media can provide you similar services. We understand the significance of personalization of services and the importance of customer data and stats that help you to make business decisions and fine-tune your marketing campaigns. We can also help you set up accounts in other email management and marketing tools and mange them on your behalf, while providing you frequent feedbacks and analysis reports.


4. Internet Marketing Newsletter Tools & Analytics


Email newsletters are one of the easiest ways to connect with your marketing prospects and customers. It can be used to help them graduate to the next level in the sales funnel, empower and educate them so that they can themselves find answers to their specific questions and doubts and also create confidence in them regarding the business and its products and services.


A complete email newsletter suite not only helps you send the emails, segment the list and design campaigns but also allows you to manage the list, clean it periodically so that the bounce rate never exceeds 20%, helps you to send bulk emails, helps you to merge bulk emails and also also send advertising newsletters with embedded .gifs and .jpgs as also interesting links.


Some of the best newsletter tools and analytics software that you need to be aware off are as follows:


  • ActiveCampaign: If you are looking to make your newsletters more interesting while also mining through data that can make the emails more clickable and increase response rates, then ActiveCampaign is the ideal solution to your problem. It can help you design your overall email campaign and also provides you with email subscription forms on your website, imports data from your CRM, gathers customer data and helps you to segment the entire list.
  • Comm100 newsletter software: It is a free newsletter platform that can be used to send bulk emails, set auto-responder email campaigns, view email marketing reports, set and schedule future email sending times, verify email ids and contact details at the time of subscription and also comes with an email editor that allows you to customize your emails. It also has a solid anti-spam policy that operates in accordance with various international anti-spamming laws.
  • GroupMail: GroupMail is an awesome software tool that allows you to send bulk emails and newsletters without the fear of exposing the addresses in your CRM to your rivals or outsiders. Even the recipients would only see their address and that of the sender. So, the addresses of co-recipients would remain concealed always. While sending newsletters, you can also set various filters that help you to send specific emails and newsletters to specific target groups at predetermined times. These filters also help to export and import lists, include and exclude contacts from the lists and also modify content of the emails according to the specific nature of the different segmentations.


At Globibo Media, you will be allowed to use these platforms and more. We can help you setup lists as per your specific segmentation needs and manage the reports, email sending schedules and analyze the performance of your campaigns for you.


5. Content Management in Internet Marketing Emails


Content management remains an important aspect of every email that is created and delivered. It includes the copy, images, videos, animations that are embedded in the email and their relevance to a particular recipient. A content management platform can help you to decide the content based on customer data and analytics reports and make each email highly targeted and relevant.


Email content management software tools help you to organize your lists and increase the conversion rates of your emails. It also enforces the anti-spam policies.


We at Globibo Media will help you to create the ideal content vis-à-vis your target group. Our years of experience in creation and management of content across multiple marketing channels gives us an edge over our rivals. We always analyze the specific needs of businesses and clients and carry out extensive market research to understand the trends, preferences, choices and situations and thereafter help companies to make the most of the opportunities.


6. Translation & Localization of Internet Marketing Emails


Email translations are simple word to word (literal) translations of email contents into multiple languages, in context. It is relatively easy to manage but sometimes the clarity and intention of the email may be lost in the translation.


Email localization refers to adoption of content for local consumption, not only by translating the language of the copy used in the email but also making the whole email culturally sensitive and relevant. Here, the ethnicity, nationality, religion, etc. of the recipient will have to be considered before an email is delivered.    


Translation and localization tools can help you to segment your content based on languages and regions. Although some challenges are unique to a region, language and culture, there are some common challenges, which don’t need to be addressed individually.


At Globibo Media, we understand the need for internationalizing your product and services and the high returns on localization of emails. We also know that studies conducted in the past have shown that customers are easier to convince in their own languages and when the content is created keeping the local tastes and contexts in mind. Our expertise can help you to breach international boundaries easily and go “glocal”.


Email management is a truly humongous field of marketing and needs to be understood in great depth before one can leverage it. We can not only take care of it on your behalf and help you increase your returns from email marketing exponentially. With the right inputs from your end, we can help you launch world class email marketing campaigns that will revolutionize your business!





Internet Marketing Content Distribution & Moderation

1. The Difference between B2B & B2C Internet Marketing Portals

B2C (Business to Consumer) and B2B (Business to Business) are common abbreviations that every marketer out there knows about. These terms basically refer to the two kinds of consumers that a business is likely to cater to. The selling principle for both types of consumers is roughly the same – you market your product/service and convince the respective consumer to make a purchase.


However, the marketing strategies do tend to vary significantly when dealing with a B2C audience and a B2B audience. For instance, B2C marketers aim to impress the consumer and develop strategies that work along those lines. They might try to create a viral video for a brand and distribute it across channels such as Facebook or Twitter to engage with their target audience. The same approach cannot be used for a B2B audience because it simply will not work.


That’s exactly why it is necessary to understand the difference between B2B portals, such as LinkedIn, and B2C portals, such as Facebook, when developing content marketing strategies. For example, one of the key differences between the two is intent. B2B marketing must be focused on establishing thought leadership. If you’re a B2B business, you need to convince your customers that you’re an authority on the subject. B2B audiences are looking to skip the research and move onto evaluating alternatives. To make this happen, it is necessary to choose the right platform.


On the other hand, portals such as Facebook are effective at convincing the B2C audience. Since B2C audiences are driven to make purchases based on factors such as emotions, a vibrant portal such as Facebook or Instagram is likely to have a greater impact.

What is your Internet Marketing Customer Segment
What is your Internet Marketing Customer Segment

B2B audiences look for service, trust, and value, which are communicated better through portals such as LinkedIn. B2C audiences make buying decisions based on factors such as emotional satisfaction and pricing, which are communicated through portals such as Facebook or Instagram.


The point being that the portal you choose to deliver your messages through, matters a lot. What works for a B2C business may not deliver the same results for a B2B business.


At Globibo Media we possess a firm knowledge of such matters. With our knowledge and analytical tools, we can determine the ideal platforms and channels for your content marketing strategies.



2. Manage Internet Marketing Portals for Text

Creating and delivering content for your blog or Wikipedia page is a small part of the content marketing process. What’s equally important is managing the whole thing. That’s where Globibo Media can be of great help to you. You might wonder why hiring us would be useful. Well, there are a range of reasons and here are a couple of them.


For starters, let’s just assume that you don’t have the kind of talent that can deliver high quality content as and when needed. Yes, you might have the best brains to run the business, but, writing is a different sort of skill. We’re not simply talking about writing e-mails or text messages.


What we’re referring to is the kind of writing that is consistent, interesting and reliable. If you have that kind of talent in your organization, you won’t need us. But, if you don’t, you’ll definitely benefit by hiring us.


Also, there is the whole question of time. As a business, your time is obviously worth a lot. It is only when you know the value of your time will you be able to calculate your ROI.


You don’t want to spend hours developing, distributing, posting, and moderating content for your business. All that time can be used for the bigger stuff. For example, you could spend all those hours finishing up a high priority business deal that delivers massive commissions.


Globibo Media’s text portal management services help you prioritize your objectives. We’ll take the extra load off your shoulders, allowing you to handle matters of extreme importance. Our services are designed to offer you a range of benefits and the best part is, it’s not going to cost you the earth. We have multiple service plans; each designed to meet your exact needs and budget limitations.


We’ll deliver effective content that can drive traffic and increase your conversion rates. Our approach to content posting schedules and consistency is disciplined, which ensures increased engagement. We also implement some of the most intensive quality control processes, which ensure that your content is of the highest quality possible.



3.  Manage Internet Marketing Image Portals

Image portals such as Pinterest and Instagram have a significant impact on your business, which is something you already know by now. However, like a lot of other businesses, you may not have the resources to consistently manage your activities on such image portals.


As experts in the field, we at Globibo Media can offer our skills to help you manage your image portal requirements.


We offer comprehensive image portal management packages that cover all aspects of a successful digital marketing strategy. We can develop plans that meet industry specific requirements including content creation, analytics, and community engagement.


We can setup your entire presence on portals such as Pinterest and Instagram, establishing a robust foundation that fuels future growth. Our prices are budget friendly and we hardly take any time in setting up your presence. We even offer trial services to help you make up your mind on contracting us for your image portal management requirements.


Our management strategies are devised to handle your interaction with your community. We manage your following and also engage with your audience as often as possible with the intention of adding a “human” dimension to your brand.


We eliminate the effort involved in carrying out activities that help brands build a strong brand on image portals. We offer consistency, which is a key ingredient in successful social media marketing. We even simplify your online marketing strategies, while boosting their effectiveness on consumers.


Our plans are designed to handle the complete management of your profiles on various image portals, allowing you to focus on tasks of higher priority. We can either work on existing profiles or create a new one right from scratch.


While implementing our plans, we develop and incorporate a wide range of strategies that fall in line with changing marketing requirements. Once your followers grow, we’ll even carry out outreach activities to get in touch with industry influencers that are likely to have an impact on your target demographic. In no tie, you’ll enjoy a solid online reputation that be replicated across platforms of other types.



4. Internet Marketing Video Asset Management

Video is a key marketing tool and businesses are relying on it more than ever. Reciting brand stories through video allows consumers to enjoy a rich experience. This is because it is simply more effective at getting the message through.


Video can communicate a brand’s personality and character through the use of elements such as music or sounds in a way that is yet to be rivalled by any other medium. Incorporating video into your marketing strategy increases engagement because the average consumer finds it much easier to relate to video.


Videos can be educational, promotional, or purely focused on product use; the point is that there are no limitations to what you can do using video content. Even in recent years, many brands have used innovative video based concepts to interact with their customer base.


Video based content is also easier to access to now, thanks to the growth in the ability to stay connected. Faster and wireless internet connections have led to a tremendous increase in the consumption of video through various portals.


Studies have shown that videos play a significant role in boosting click-through and open rates in content marketing strategies.


In fact, it is the era of multiscreen engagement, with users viewing content simultaneously on multiple screens. This has led marketers to focus on creating high quality video content in order to get the customer’s attention.


The bottom line here is that video is a big deal and if you’re a business that keeps up with the market, you’re obviously creating a lot of video content. But, producing videos is an expensive affair and your business needs to make sure that your video assets deliver the intended ROI. For that, you need to have an effective video asset management protocol in place.


Managing your video assets improves efficiency across the entire content lifecycle; right from production to delivery.


At Globibo Media, we can help you streamline the entire process and gain the maximum ROI through our tired and tested video asset management strategies.



5. Manage Slides & Other Internet Marketing Content Portals

Content marketing isn’t limited to channels such as blogs, videos, or social media platforms. There are other mediums that work just as well. For instance, let’s take the example of presentation sharing portal “Slideshare”.


Slideshare is home to the largest presentation sharing community. Around 60 million users visit the portal every month and the site boasts 130 million page views. It’s not just presentations that are highlighted on Slideshare. Even PDF files, documents, webinars, and videos are shared through this portal. So, it would be possible to present your case studies and white papers as well.


To put it simply, Slideshare and other portals like it are brilliant marketing tools. They cater to a very specific audience and possess the advantage of minimal competition.


There are several other benefits to using portals like Slideshare. For instance, your SEO can be boosted. When your content is keyword optimized, it’s likely that your Slideshare presentations will show up on the first page of the Google search results. This can further lead to increased traffic.


Slideshare presentations can also be embedded onto other portals, which allows for cross-platform marketing. Naturally, this means more viewers. In fact, you’ll be able to share your presentations with groups that are outside of your existing community. Now, these people could end up sharing your presentations further.


However, in order to make the most of your content sharing strategies through portals like Slideshare, you require someone to actually manage everything from creation to delivery. That’s where Globibo Media can be of great help to your business.


We have worked with portals such as Slideshare and understand the deeper aspects. We’ll help you manage your content for such portals right from scratch. This includes all the stages such as conceptualization, production, moderation, distribution, and delivery.



6. Main HR Portals and Your Internet Marketing Efforts

Companies that monitor HR portals such as Glassdoor and Payscale definitely realize the impact of social media. These sites are used by employees to post reviews about the organizations they work for. Naturally, it is in the best interest of any organization to manage the information posted on such portals.


HR portals do allow organizations to flag reviews that maybe in violation of their terms and conditions. In the case of Glassdoor, a flagged review is revisited by the content moderation team to identify problems.  If there is a violation, the team will delete the review. If there is no violation, they will ask the employer to respond to the review in the form of a comment.


It has been observed that when employers provide carefully worded responses, it does have a significant effect on balancing out the effects of positive and negative employee reviews. It has also been noted that organizations that encourage the use of HR portals like Glassdoor, actually reap benefits in the form of more reviews. When there are more reviews from employees, it causes the extremely negative reviews to seem like exceptions. As a result, these reviews do not serve as reflections of the prevailing opinion. They also tend to lose their value in terms of reliability.


However, not all businesses have the resources or the time to be sitting around and monitoring HR portals for negative reviews. It requires a dedicated team to moderate these portals and point out discrepancies and escalate the issue to the portal’s own content moderation teams.


At Globibo Media, we have the resources to help your business in this regard. We have dedicated teams who will monitor HR portals for questionable content and work towards clearing them up.




Internet Marketing Content Localization for the Web

1. Internet Marketing Content Translation for the Web

As the name suggests, content translation is the process of converting text into the native language of the reader’s preference. While traditional translation methods required the user to go through a cumbersome process of looking up suitable links and categories on the search engine and then copying the entire article on the translator website, the advancement in digital technology has made it possible to convert to your desired language within seconds.


There are several software assisted content translation tools that can be used by the marketers to automate the aforementioned steps and offer the facility of translation right next to the original content. While the idea was conceptualized not more than two years back in the year 2014, there have been major cutting edge innovations in the field of content translation. Ever since its inception, the content translation has undergone a series of transformations that have resulted in higher efficiencies and productivities of multilingual editors for reaching out to their target audience.


By integrating several other softwares such as machine translation and dictionaries, the Content translation tool has been able to cater to the linguistic needs and preferences of millions of users worldwide. It can be safely touted as an extension to the already existing Translate tool that operates by converting the original user interface elements including Wikipedia menus into your native language while retaining the essence of the original text.


At Globibo Media, we help you understand the fundamental aspects of content translation and make it easier for you to create a strong hold over your audience by making a strategic use of your traditional marketing tools. By incorporating the content translation tool within your business campaigns, you cannot only acquire a wider customer base across different ethnicities across the globe, but also make it more convenient for your existing customers to relate to you and your content.


2. Internet Marketing Image Localization for the Web

While localization on the internet largely focuses on online content and websites, the visual aspect of it is generally ignored. There is an urgent need to understand the scope of using localized images, pictures, designs and logos to make your content more appealing and relevant within a global context. It is important to understand that imagery is a strong medium for reflecting cultural nuances of the part of the world, where it is designed. Cultural differences greatly impact the way we communicate and respond to communication.


We’d like to share an interesting real life example to make you better understand the importance of image localization. A couple of years ago, in a bid to promote Health and Safety for their employees, the South African Chamber of Mines decided to offer visual instructions to the workers by sticking posters that directed them to keep the rail tracks free of debris and corresponding interruption in work. The poster carried a set of three images that displayed the steps to be taken by the miners. However, within a couple of weeks, the management noticed that the problem had become more aggravated and there was more blockage on the tracks than before. When the situation was analyzed from the point of view of the workers, a majority of whom were illiterate, the officials deduced that instead of reading the poster left to right, the workers were doing it the other way round that is right to left! The old adage that ‘a picture is worth a thousand words’ is most suitable to describe this situation.


While it is massively challenging to localize the images and graphics according to the different demographic and cultural differences, it comes with a host of far reaching benefits as well. In the aforementioned example, we could easily make out that although the intention of using visual imagery for reaching out to the illiterate workers was very well thought of, it was the localization that needed more attention.


Apart from regular images and visuals, you also need to take care of the graphical use of symbols or hand gestures that might be used as a regular signal indicating a positive aspect in a particular country, while end up being regarded as suggestive of a derogatory implication in another cultural setting. Globibo Media will help you not only understand the intricate details of image localization, but also to enhance the relevance of your content with respect to a specific ethnicity or community. Our dedicated workforce will help you localize your visual content according to the audience that you wish to target, and achieve exponential returns from your business.


2. Internet Marketing Audio / Video Transcription / Subtitling for the Web

With the changing trends in today’s world, people’s focus is shifting from the textual to the visual. The general trend showcases the common preference of today’s consumers in accessing information that is available in the form of multimedia content. They prefer watching slide shows, listening to learning modules and going through interesting videos to obtain information using approaches that are not only more convenient, but also easier to process.


However, if you want people of different ethnicities and cultural backgrounds from around the world to listen to your advertisements or watch your videos, you will need to translate your multimedia into the languages of your target markets. To put it in simpler words, you will need to design your voice recordings, your video transcriptions and subtitles in a way that they are able to cater to the linguistic requirements of the people in your target communities. This concept is termed as multimedia localization and is the ideal way to make your content relevant to the different audiences that view it.


Audio localization incorporates a number of factors including choosing the right artist for providing the voice over, ensuring the correct pronunciation and tone of the audio and basically making sure that it appeals to the audience it is reaching out to. Video transcription on the other hand is the process of translating a video’s audio into textual content and converting it into a different language altogether. Subtitling is a type of subordinate translation which carries restrictions on both space and time that are directly related to the final outcome. It not only involves the translation of the textual context, but also its suitable integration into the final video within the pre determined parameters of space and time.


Our dedicated teams at Globibo Media ensure that you achieve high quality multimedia localization of your audio and video content, so that you may cater to the needs of your international audience. With our excellent localization services, you will not only be able to design targeted content for your consumers, but also do so effortlessly.


Video localization for the Web

Using video content for advertising your business and selling your campaigns is one of the most popular trends in digital marketing nowadays. However, it is important to design your video in such a way that your customers from around the world are able to relate to it. Localizing your video content to suit the native requirements of people residing in different parts of the world is critical to reaching out far and wide and achieving a larger customer base. But why is this video localization strategy so important?


Let’s cite an example. A few years back, the health and cosmetic giant Procter and Gamble tried to campaign for their Camay soap in Japan. The company used their commercial wherein a man enters the bathroom and touches his wife, who is bathing. Despite its general acceptance and popularity in the European countries, the ad was not very well received by the Japanese audience who considered it to be inappropriate and seemingly suggestive. This was a classic example of how the same video campaign could be met with two entirely different responses due to the cultural values and trends of the different countries.


Video content is so much more than just linguistics. It also contains cultural indicators that need to be adapted according to your target audience. While one way of achieving this, is designing content specific to each market, it is tremendously expensive way of doing business. This is where video localization comes in.


Video localization is a more integrated version of localization that incorporates changes to all the aspects of multimedia content including translation of the audio, editing of background score and sounds, dubbing of the voice over, translation of subtitles and adjustment of the playback speed to correspond with the newly edited track.


At Globibo Media, we have dedicated teams of proficient strategists and marketers who would offer you adequate assistance in localizing your video campaigns so that they can be suited to the various cultural requirements of your target audience, and contribute towards tremendous scaling of your business.


Translation Memory / Terminology Database Management

Translation memory can be touted as a database of segments (phrases, paragraphs, sentences) that have already been translated in the past, for their reuse by human translators. It not only provides easy access to the earlier translations which give you an idea as to how the elements were translated in the past for the sake of consistency, but also saves a considerable amount of time in reengaging with the translation process. It can be used as a tool that monitors the translation process in real time and keeps storing or memorizing them as they occur. Whenever a user encounters a particular element that has been translated earlier, the TM tool alerts and prompts him to either insert the previously translated text or make amendments in it. The TM is created at the beginning of the localization project and keeps growing throughout by translating and storing the content.


Moving over to Terminology Database Management, the process can be defined as the creation and maintenance of TMs, glossaries and dictionaries for providing greater consistency and flow of language in a particular localization project. Through TDM, you can not only source textual elements and their respective translations, but also automatically capture and host them in a centralized memory for future use. It also reduces the redundancy of work by ensuring correct matching of words throughout the entire content.


Both Translation memory and terminology database management are enormously effective in ensuring faster future translations while maintaining the high quality standards of content all throughout. Globibo Media offers professional guidance on both TM and TDM and helps you achieve higher efficiency and speed of your translation turnaround times. We help you expand your translation memories and stay updated and aligned with your language preferences.



3. International Internet Marketing Content Distribution for the Web

With most businesses going the global these days, it has become exceedingly imperative to expand your presence across a wider base of audience from around the world. Every innovative and unique campaign remains largely ineffective if it fails to reach the right audience. This is where international content distribution steps in. Apart from the traditional earned and owned media advertising, brands these days are geared towards more paid content distribution for focused targeting of relevant consumers. But how do you achieve effective international content distribution? Have a look!

Effective International Content Distribution
Effective International Content Distribution
  • The first and foremost step is to distribute your content in the global market and increase your brand awareness by employing effective communication strategies.
  • Tap the local expertise of your target region to produce content that is more relatable to your target audience while focusing on one specific country or cultural background.
  • Make use of professional translation services and connect with your target audience by sharing messages that have been designed keeping in mind their native language and cultural preferences.
  • Incorporate global engagement metrics for monitoring and evaluating your content performance in the various markets and keeping it updated by making the necessary amendments required.


Given the expertise of our highly talented marketers and strategists at Globibo Media, you can achieve the desired content distribution across the globe while keeping your campaigns aligned with the concept of ‘think globally, act locally’. While we can help you design and distribute your content across the different kinds of ethnicities and demographics, we will also make sure that your content stays relevant to your audience who is able to connect with it.



Internet Marketing Text, Video, Audio Creation & Co-Creation

1. Internet Marketing Copywriting for the Web

Copywriting is a form of writing that involves creating messages that are capable of convincing the average person to take action. In the case of copywriting for businesses, a well-written message can lead to a successful sale and good reputation. That’s exactly why your business needs to take copywriting seriously.


The copy that you create for your products and services can end up as the first source of information for a consumer or a client. If the copy isn’t well written or convincing, you could end up losing a potential opportunity.


Good copy helps your business in a variety of ways. For starters, it establishes the image you have in mind for your brand. For instance, if you’re a company that’s easy going and humorous, the best way to show or highlight that aspect would be through humour laced copy.


Good copy also tells customers that you’re different and why they would benefit by doing business with you.


If you’re concerned about preparing high quality copy for your products and services, you should ideally get in touch with a skilled copywriter. But, where do you find someone like that? Well, don’t look too far because Globibo Media already has the answer.


Globibo Media is home to a team of highly talented writers who are more than capable of producing high quality copy. They hail from diverse arenas and that gives them the added advantage of being experts in their respective areas. So, no matter what industry you’re from, Globibo Media is sure to have a copywriter who can understand your requirements and meet your exact expectations.


Apart from producing high quality copy, we even offer options with regard to type, format and length. Here are a few types of content that we can create for you.


  • SEO Copy: SEO or search engine optimization copy is primarily aimed at getting your company website noticed. It maybe promotional or informative, but, the priority is to always make it noticeable enough to appear right on top of Google’s search results.
  • Sales Copy: Sales copy involves crafting creative messages that are capable of convincing the audience to make a purchase or take some form of action.
  • Technical copy: Technical copy involves creating copy that incorporates highly technical information. As a result, this form of copywriting is usually handled by subject matter experts.


Example Types of Internet Marketing Copy Writing
Example Types of Internet Marketing Copy Writing

It doesn’t matter what kind of copy you want, be it type, length or format, Globibo Media has the expertise to handle any form of copywriting. We always have the right words.



2. Internet Marketing Image Creation, Rights & Protection


The core objective of marketing is to present a product’s true value to prospective customers. When creating marketing content, there are several important ingredients that go into the mix to achieve this very objective. Images happen to be one of the most important ingredients. Consistent and stylish images have a significant impact on consumer minds.


Apart from presenting the many qualities of a product, images also convey messages concerning brand status and reputation. To put it as simply as possible, an image can tell the consumer what the company is all about.


Humans are visual by nature. We make judgements based on what we see. Analysis comes in much later. Images help us perceive context. In fact, we don’t even have to read what the product is all about if the images are presented in the right manner.


Now, thanks to the growing dependence on mobile technology, images play a much bigger role in helping businesses create an impact. So, the need to have good, high quality images for marketing purposes is much greater.


Images increase engagement and it’s a fact that cannot be disputed. For instance, studies have shown that articles that contain images achieve 94% more views than articles that purely textual. Similarly, a press release with images has a 15% higher chance of garnering online views than a press release without images.


If that isn’t convincing enough, here’s more – 60% of consumers indicated a preference for sellers or retailers who used images. 70% of e-commerce shoppers state that product images play a major role in helping them make purchase decisions.


There’s no denying how important images are for marketing and that’s exactly why every business out there needs to invest time and money into this particular component. But, the big question is how can a business source or create the images they need?


Well, that’s what Globibo Media is for. Globibo Media specializes in the field of digital marketing services and naturally, image creation is one of the many services we offer. We work with a team of skilled photographers and graphic designers, who are more than capable of delivering the images that you need.


We employ a range of tools to create and deliver high quality images of all types and sizes. In fact, we can even source images for you from existing image sharing sites.


Apart from image creation, we also offer image protection and rights. Our image protection services ensure that your pictorial assets are restored and maintained for long term reference and use.


Similarly, our image rights services are designed to help you fight issues of copyright infringement, ensuring that your brand image and reputation are never compromised.



3. Internet Marketing Video & Animation Creation


It is a major struggle for a lot of businesses to create awareness around their brand and their products/services. Naturally, this makes it even harder to meet the annual sales target. An online presence is very much needed to attain the goals that a business has set before itself. This is where marketing comes in handy and in this day and age of digital marketing, there are several components that contribute to success. Video and animation happen to be one of them.


According to a recent survey, it was found that around 90% of customers who shopped online were in support of videos being used to market a product or service. They felt that videos played an important role in helping them make buying decisions.


Another study found that almost 84% of internet users have viewed at least one video ad per month while browsing the internet. Out of this group, 64% were likely to buy the product or service highlighted in the ad they saw.


So, why does video or animation have this kind of an impact on the buyer’s mind?


Well, it all boils down to the human brain. You see, the human brain possesses the ability to process visual ideas much faster than it does anything else. There have been several studies done in this area.  In one such study, researchers observed that the human brain was capable of processing an image shown for a mere 13 milliseconds. In layman’s terms, the brain can process visual content 60,000 times faster than it can process text.


This is why ideas conveyed in video form (animated or non-animated) tend to get absorbed faster by the average human being. But, there are some cases, where animations have an edge over live video. For instance, if you had to show the inner workings of a complex machine, it is best done through animation.


The bottom line here is that video and animation based marketing content have an impact on consumers that can’t be rivalled by any other medium. So, a good dose of video/animation in your digital marketing strategy would be a wise idea.


But, what if you don’t have the expertise to create your videos or animations?


Well, in that case, you come to Globibo Media. At Globibo Media, we have only the best of the best to help you with your video and animation needs. Just let us know what you want and we’ll deliver. We can provide you with videos and animations of all formats, types and sizes to meet your exact specifications. Our video and animation content is produced using the most preferred tools in the industry.



4. Internet Marketing Audio Creation


When it comes to the various elements that make up digital marketing, audio marketing is sort of a latecomer. However, it is definitely not insignificant. In fact, the use of audio is growing. It isn’t uncommon now to see webinars and podcasts dominating a brand’s digital marketing campaign.  Also, the number of users who interact with audio content is also growing.


According to a study conducted by Edison Research in 2015, it was noted that around 53% of Americans, from the ages of 12 and above, were listeners of online radio. In 2008, this number was just 2008. So, there is a clear increase in the number of people opting to choose pure audio content.


In fact, not only have the numbers increased, listeners are even dedicating more time towards radio. In 2015, the average number of hours a user spent listening to radio went up from 6 to around 13.


Apart from the positive statistics, there are several other reasons why you should try including audio content into your digital marketing strategy. To begin with, audio creation requires less effort to pay attention to. Video requires the customer to actually view your content. With audio, prospective consumers can be introduced to products and services, while they are driving to work or executing any other task; even cooking or exercising, for example.


Your message can be heard in the background, while your prospective customer does other things


Also, audio isn’t likely to ever go out. People still love listening to music and thanks to faster internet speeds, live streaming is more possible than ever. People are signing up with live audio streaming services like never before and this is the perfect opportunity for marketers and businesses to make the most of audio with regard to their digital marketing campaigns.


More and more people are downloading audio streaming services and applications now for a wide range of reasons. One of the most significant reasons is that there’s a lot more high quality content available than before. There is also tremendous growth in the arena of ad supported audio streaming platforms. According to statistics, the global revenue for these platforms is expected to grow at a rate of 17.6%.


Globibo Media can help you strike while the  iron is hot with our top notch audio creation services. With our skill and knowledge, we can deliver the kind of audio that’s sure to make your digital marketing campaign stand out. We can deliver audio content of all types, formats, and sizes.



5. In-House Vs. Outsourced Internet Marketing Content Creation


According to statistics, inbound marketing produces around 54% more leads than conventional marketing. What this tells us is that content creation is more important than ever. Your business needs its fair share of e-mails and blogs etc. to make an impact.


However, content creation isn’t an easy task. Many businesses have great ideas, but, actually finding the resources to execute those ideas is where the trouble starts.


In order to ensure that your business’s digital marketing strategies are effective enough, it is necessary to have a dedicated content creation team to help out. This brings us to another issue – is it better to have an in-house team or an outsourced team?


Having an in-house team does have its advantages. For starters, going in-house could work out to be less expensive. Secondly, there is definitely more control because the marketing team can always supervise the content. Also, the content may not require constant reviewing, which can reduce delivery time.


However, there are more problems than benefits with an in-house approach. For starters, it is a known fact that in-house teams lose motivation after a short initial run. Consistently churning out high quality content becomes a problem.


In-house teams also rely on SMEs (subject matter experts) for information. But, SMEs are utilized to the maximum in most businesses, which brings about prioritization issues. SMEs may not always be available to the content team. This interferes with the efficacy of marketing strategies and campaigns.


On the other hand outsourcing, though more expensive, eliminates all of these issues. There is always a dedicated team to handle your content requirements. External agencies never run out of resources and always have the necessary assets ready and waiting.


They also have the time to actually research market trends and test out strategies, which gives them an edge over in-house teams.


Finally, as outsiders, they can give you fresh insights on which strategy would work for you best and where you need to make improvements and changes.


Globibo Media, being an external agency, can offer all of these benefits and more.





Online Marketing Safety & Policy

1. Publishing Process and Approvals of Marketing Content

In a market where content is king, it is necessary to keep producing high quality content to set your business apart from the competition. However, producing content isn’t as easy as it sounds. There needs to an approval and publishing process in place to ensure that your content marketing efforts are delivering the expected results.


A well-thought out content approval and publishing process helps eliminate the common issues that plague content production and publication. The size or scale of the content marketing campaign does not matter. Having a well-defined approval and publishing in place can be of great help; be it a basic Facebook post or a multi-channel online campaign.


Some of the benefits of having a publishing and approval process in place include:


  • An improved ability to meet deadlines and achieve intended content outcomes.
  • An ability to produce content on a timely basis.
  • An ability to produce content that is consistent and accurate.
  • An improved ability to address common content production issues such as inconsistencies and bottlenecks.
  • A higher level of employee engagement as employees begin to see their role with more clarity in the context of content creation.
  • More accountability on the part of employees who’ve been assigned content responsibilities.
Benefits of Structured Publishing Process
Benefits of Structured Publishing Process

Apart from having an approval and publishing process, it is also important to understand why process is necessary in the first place. In such scenarios, the process loses its efficacy. Most organizations implement approval and publishing processes only because their CMS (content management system) necessitates it.


There are a ton of questions that need to be asked. For instance, what is the approval process needed for? What purpose does the approval process actually serve? What is the approval or publishing tea expected to do? Is the process same for all content categories?


The true purpose of a publishing and approval process must be discussed, decided and shared before implementation. The various content publishing and approval methods must be defined, especially within the context of the content they are applied to.


On the whole, it’s a fairly thorough process that requires the guidance of an expert. That’s where Globibo Media comes in. Through timely meetings and discussion with our clients, we try to gain a clear picture of their content production and publication methods. This allows us to figure out the issues they are facing and develop the appropriate solutions with regard to their content publication and approval.


2. Marketing Media Rights & Protection

The issue of media rights and protection falls under what is known as copyright protection and copyright protection is applicable by default as far as international law is concerned. Unfortunately, the content that you produce can still be infringed upon and the burden of proof always falls on the content creator.


As a result, it is up to you, as a business, to communicate the fact that your work is copyright protected. This will limit infringement, especially the kind that is committed by those less informed about copyright protection. There are many steps you will need to take in order to make sure your content remains safe.


For starters, make sure your content is properly marked.


Secondly, make sure a notice is drafted, clearly stating that your content is protected by copyright law. It might seem counter-productive to actually draft a notice since creative work falls under copyright law by default. However, a notice communicates to offenders that you’re not ignorant about copyright and will take action if your work is infringed upon.


When work is infringed upon, there is a chance that your claim may be disputed. For instance, the other party might argue that the content was originally created by them. In such cases, it is necessary to have evidence in support of your claim.


Globibo Media offers a copyright registration service that allows clients to access evidence  verifying their ownership of the original content. We are highly experienced in the area of media rights and protection, which allows us to offer rock-solid evidence, which can be used to challenge disputed copyright claims.


Additionally, Globibo Media’s service policies make it easier for you to access the evidence you need.


Copyright evidence is primarily of two kinds. The first is called “Evolution of Ideas”. This refers to the evidence supporting the evolution of your work or content. This could include early drafts or rough recordings/illustrations etc.  Though this kind of evidence can be falsified, it usually takes a lot of time and therefore, mostly avoided.


The other form of copyright evidence involves the use of “footprints” or “watermarks”. This is evidence that is intentionally inserted into the content or work. For examples, photographers mark their pictures with an official logo to indicate that they own the image.  In some cases, a deliberate, but, subtle error can be used by the creator as evidence. Only the creator is likely to be aware of this error.


Protecting content from infringement should be a priority for businesses. However, not all businesses have the knowledge or expertise to handle this aspect of online marketing. Therefore, Globibo Media is more than willing to offers its expertise and other resources in helping clients protect their content.


At Globibo Media, we have experts who have worked in the area of copyright protection. They can guide your organization on such matters and provide you with the best solutions possible.

3. Account Access & Password Policy for Social Media Accounts / Web Sites

In today’s business landscape, a majority of functions and services are managed through online platforms. This is especially true in the case of digital marketing. Going online has benefited businesses in several ways. However, it has also brought with itself newer risks.


For example, passwords are needed to access anything from website accounts to social media accounts. The need to use an individual password for multiple accounts can be frustrating. This often leads users into using the same password for multiple services, which is a bad move and a significant security threat.


This is one of many reasons why an account access and password policy needs to be implemented for company social media and website accounts. A robust account access and password policy can protect your business from data theft and ensure that your reputation isn’t ruined.


Not having such a policy can lead to all kinds of problems.


For instance, take the example of a small mail order business, where customers make purchases by placing online orders via the internet. Now, if a hacker were to get his/her hands on a user’s password, he/she could end up placing a number of false orders and steal the business’s inventory.


The risks are similar with social media platforms too. A disgruntled employee, who happens to be good at hacking, can decipher a basic password and hack the company account to spread rumours or make false allegations. By the time you can react, it might already be too late. Information spreads fast in cyberspace.


Drafting a policy for account access and password usage can help your business in a variety of ways.


  • It can be used to make decisions on who has access to your social media and website accounts.
  • It can help establish rules concerning ownership of such accounts. For instance, the organization being the sole owner of social media and website accounts.
  • The policy can help determine what penalties need to be instituted to punish those who violate the rules.
  • It can help your business determine what kind of actions fall within the realm of acceptable use.
Benefits of Password Policies for Internet Marketing
Benefits of Password Policies for Internet Marketing

Globibo Media can help your company draft an effective account access and password policy to make sure you never have to worry about misuse ever again. Not only will we draft the policy, we will even help you implement it. We will also conduct a policy audit to ensure that the policy stays relevant and that it is followed.


4. Central vs. Decentralized Comapny Social Media Account Access

When it comes to giving account access to employees, there are generally two approaches used – the centralized approach and the decentralized approach. Each of these approaches offers its own sets of benefits. However, determining which approach works best for your organization has a lot to do with your organizational structure.


For example, a centralized approach is simpler, which makes access easier. However, a decentralized approach might offer more security. There are several such aspects to take into consideration when setting up your company’s account access structure. Different organisations have different needs.


Globibo Media will work with you to gain a clear picture of your organizational structure and offer account access solutions accordingly.


5. Monitoring and Escalation of Online PR Issues / Events

It takes years for a business to build an image and a reputation. It takes almost the same effort to maintain that reputation or image. However, it doesn’t take much of anything to ruin all of it. For instance, the errors of a competing organization can put the entire industry under the scanner, which can affect your reputation as well. Just associating with the culprit is enough; even if it’s in the most indirect manner.


What’s even worse is the fact that information travels much faster now, thanks to the prevalence of digital media channels. This leaves businesses with hardly enough time to react, let alone come up with a crisis management strategy.


That’s why companies need to be careful when executing their digital media strategies. The slightest misunderstanding or mismatch in expectations between the organization and its stakeholders can lead to issues. An issue, if not identified, assessed and managed, can turn into a full blown crisis.


In the world of Public Relations, “an issue ignored is a crisis invited”.  This is something that all businesses need to take very seriously.


So, how can issues be identified and managed?


Well, it all starts with monitoring. In the earlier days, monitoring was limited to traditional media channels such as television, radio and print media. These channels would be combed for information about the concerned organization or brand and also, about competing brands and organizations. The information obtained would be analysed gain insights and spot trends.


If issues were spotted, a plan would be developed to deal with the issue right away.  This method of monitoring hasn’t changed significantly. The only key change here is that the monitoring isn’t limited to television or print anymore. We also have digital media channels such as social media pages, blog, reviews sites, and forums etc. that can be used to share information about your brand.


To put it simply, if your digital marketing campaign angered a few people, you can be sure they’re complaining and its being shared one way or another in cyberspace. This is exactly why monitoring is a necessity today. Globibo Media helps many businesses in this regard. Using our state of the art monitoring and analytics tools, we can hear every word that’s being said about your organization or brand.


We’ll collect and collate the data to identify irregularities or issues. Once significant issues have been identified, we’ll develop a strategy to fix the issue before it turns into a crisis. For instance, Wikipedia is a portal that hosts user uploaded information, which means someone out there can alter your company details.


However, at Globibo Media, we can use our monitoring tools to identify the change or alteration and immediately escalate it to the concerned teams within your organization. Apart from escalating such issues to your internal team, our experts will work with you to assess the impact that the issue can have on your reputation and also, your bottom line.


Together, we will develop a communication plan and a strategy to solve the issue before it snowballs.


In order to successfully stall an issue from turning into a crisis event, we will definitely need your cooperation and input. This could mean making changes with regard to internal practices, especially since a lot of issues do arise from internal operations and practises.


As long as we put our heads and our tools together, averting a possible crisis isn’t as impossible as it might seem.



Internal Social Media Staff Strategy

1. Opportunities/Dangers of Staff Posting in Social Media

Having an internal social media strategy is just as important as having an external social media strategy. The latter helps businesses communicate and engage with consumers, while the former, on the other hand, encourages employees or staff to interact with each other.


The benefits are tremendous with an internal social media network. To begin with, communication is more consistent and staying connected isn’t a problem any more. Unlike traditional communication channels, an internal social media network allows employees to connect without interference.


Also, it provides a platform for staff to voice their opinions and share their ideas.


Some of the most significant benefits of implementing an internal social media strategy have been observed among large enterprises with employees located across the globe. These businesses save significant costs by closing the physical gap that exists between employees.


On the whole, employee collaboration and engagement is greatly increased.


However, there are also a few risks that come with having an internal social media strategy. For starters, businesses find it hard to manage the identities and profiles of all their employees. This is worse for companies that are diversified and have multiple subsidiaries located across the globe.


There is also the issue of data security and confidentiality. An internal social network can be used by staff to discuss a wide range of topics that businesses may want to prevent from being leaked to competitors or the general public. As a result, robust and effective security measures must be implemented.


This further leads to issues of monitoring and privacy. Does the company decide what can be discussed? Who can be trusted to ensure that sensitive or confidential information isn’t being shared? These are some of the questions that are bound to arise, when implementing an internal social media network.


As a business, you may not possess the time, expertise or manpower to implement an internal social media network or deal with the challenges it brings. That’s where Globibo Media can be of great help. We are experts at internal social media management. With us on your side, you can take the time to focus on your primary goals, knowing that your internal social media is being managed by the right people. We’ll ensure that your employees interact in the way that they’re supposed to, while also helping them leverage the best of what an internal social media network can offer.


2. Company Policy for Staff’s Online Behaviour


When implementing an internal social media network, it is also necessary to have a social media policy in place. This is to ensure that all your internal social media activity is regulated. Having no control over what kind of information your staff post on social media can lead to all sorts of repercussions.


For example, you wouldn’t want an old employee to still have access to your social media accounts. He/she could easily misuse it to tarnish your company’s image, especially if the person happens to hold a grudge against you.


Similarly, you cannot trust one person with all those responsibilities. What if he/she were to leave or get fired? Going back to square one and resetting everything is a waste of time. You will need to have backup.


The point we are trying to make is that managing your internal social media network becomes easier when there is a policy in place. A policy gives you greater control over what is shared and who has access to information. It also helps you avoid liability, especially when an employee posts something that is controversial and not in line with your image.


For instance, a well-crafted policy will list out steps/measures/schedules to deal with topics such as password changes or the implementation of updated systems etc. A policy also ensures that your employees understand how such a system should be leveraged and how to deal with challenges or issues that arise from it.


At Globibo Media, we can help you craft a social media policy that is effective and in line with your organizational goals. We can also guide you on successfully implementing the policy. Our expertise allows us to understand the finer nuances of drafting social media policies, which we believe can be of great advantage to our clients.


3. Social Media Training for Staff

There are a number of reasons as to why companies should offer social media training to their employees. One of the most significant reasons obviously has to do with the company protecting its reputation and image. It is important that staff know how to present themselves on a platform that can, practically, be seen by the whole world.


Staffs need to understand how social media works, in order to make sure that their social media practices do not go against company policy.


However, the necessity for social media training does not end there. There are plenty of other benefits that come with social media training. For starters, studies have shown that employees, who are trained on the finer nuances of social media, tend to have a direct impact on the employer’s brand.  They are 3 times more likely to share brand related content. They also become aware of what exactly to share, when to share and which channel to use. To put it simply, they gain a better understanding of how social media impacts their organization.


This also leads to higher rate of impressions. Trained employees yield almost three times the impressions that non-trained employees are capable of. This is because employees are already likely to have a network in place and the additional training gives them an edge over those haven’t been trained.


More impressions further lead to better engagement in the form of shares, likes, and comments. Studies have indicated that trained employees can generate almost up to 50% more engagement than employees who haven’t received social media training.


Globibo Media has the expertise to make sure your staff is trained in all aspects of social media usage. We’ll meet with you, discuss your goals and get to know your brand. Based on our interaction, we’ll devise a strategy that’ll lay the foundation for your team’s social media success.


Before you realize it, your staff will have gained key insights concerning social media.


In fact, we’ll even monitor your team to make sure they’re getting it right. If there’s a need for changes, improvements or additional training, we’ll get on it right away.


4. Social Listening of Staff’s Activity

Once an internal social media strategy has been realized, there is bound to be a lot of engagement between staff. This creates the need for businesses to actually listen to social media conversations and comb for sentiments in order to intervene at the perfect time.


For example, the announcement of a controversial policy or business decision is sure to get conversations started. It’s the perfect time and place to know what’s running through your employees’ heads. This will help you identify pain points soon enough and address them immediately.


Internal social media listening requires a lot of planning. You need to know what to listen for and where to listen. There is likely a single location where employees discuss their opinions on organizational issues that affect or impact them. It could be an internal forum, blog, or discussion board. If there is no such thing, you might have to create a space where your employees do get the opportunity to discuss.


Listening on employee conversations allows you to get to know them better and helps your realize as to how your decisions are actually affecting them. At the same time, it also helps you monitor the communication that occurs between employees and the external environment. You can prevent sensitive information from being leaked or at the very least, work on a plan to deal with the negative attention that might follow in the form of media interrogation.


However, not everything is negative. You could also end up coming across solutions offered by some of your employees.


Whatever the case, internal social media listening can be leveraged to your benefit. Executing it in the right manner will allow you to access critical information that will aid you in developing solutions and dealing with employee concerns.


Globibo Media has the necessary skills to help you in this area. From the usual social medial listening approach using basic tools to the more complex analytical approach, Globibo Media can employ various listening methods to make sure that you’re kept aware of employee concerns.


With us, you’ll always be a step ahead in solving problems.


5. Managing Ex-Staff and Account Access

With technology playing a key role in how businesses function today, it is necessary that companies invest in measures to protect their data and information.  Companies undergo several changes over the course of time and this puts their data at risk.


For example, team members could change or employees might resign. When all of this occurs, there can be a lot of confusion in determining who has access to what.  This is truer for businesses that are too caught up with achieving their goals and objectives. Important aspects such as security often take a backseat at such organizations.


There are very few businesses that actually bother to implement measures that prevent employees from leaving with sensitive data, such as the password to company social media accounts.


Social media is one of the many channels through which sensitive company information can be leaked. That’s why organizations must make sure they have a system in place to manage official social media accounts and the access to such accounts.


A recent survey, conducted by Osterman Research, found that 89% of former employees still have access to, at least, one of the services offered by their previous employer. This could very well include a social media account. The study also found that 45% of former employees still have access to sensitive data and 49% admitted to accessing such data even after leaving.


The point we’re trying to make here at Globibo Media is that your company’s data is at risk and it’s an issue that requires immediate attention. However, businesses are like complex machines with several important components that need to function at optimal levels at all times. This can often lead to certain issues such as social media access being left on the backburner. This can have dire consequences.


We understand your problems and that’s exactly why we offer a service that allows companies to keep a check over who has access to their social media accounts. We’ll manage internal social media network and make sure only the right people have access to it.


Your security is our responsibility.


6. Company Review Sites

Company review sites such as Payscale and Glassdoor are very valuable portals for employees and employers alike. While employees can get to know more about their prospective employers, organizations have the opportunity to present themselves as ideal employers.


This is exactly why organizations must take company review sites seriously. They are just like any other form of social media. What’s being said on these platforms can directly impact a company’s brand image and reputation.


Sites like Glassdoor and Payscale function like any other review site. As a business, you probably realize the value of reviews. Sometimes, all it takes is a few bad reviews to affect the sales of a product or service. Reviews posted on such sites by your employees can have the same impact. Only this time, the product/service happens to be your organization.


In fact, prospective employees are bound to take these reviews way more seriously. So, if you’ve got mostly positive reviews it’s a good thing. If you’ve got negative reviews, that’s also fine because your employees are entitled to their opinions.


However, not all employees deal with a negative experience the same way. There are plenty of reports on how disgruntled employees publish falsified information in the hopes of ruining their former employer’s image. This can lead to serious damages and the fact that it is likely untrue just makes things worse.


Globibo Media can help your company avoid such situations. We can monitor company review sites to identify false reviews and alert you to the situation. We will even work with you to determine how such a situation should be handled and what the ideal response should be.

Internet Marketing Analytics & Monitoring

1. Linking Internet Marketing Strategy to metrics

A large part of a marketing strategy is an improvement. Anyone involved in marketing will know that the key to success is constant change and improvement. This is especially true for online marketing, where trends change at a rapid pace. The best way to understand when to change strategies or single aspects of an existing strategy is through metrics.


Metrics allow marketers to measure the different elements of online marketing – from social media to web traffic. These measurements showcase the beginning stage of the campaign, how the campaign is currently performing and where changes need to be implemented.


Metrics or Key Performance Indicators (KPIs) are critical not only to the marketers but to executives on all levels of the company. From the CEO to the sales manager, metrics and efficiency go hand in hand. There are a few key tips for effective metrics measurement:


  • Defining the right metrics : The metrics that are set define the direction of the company and need to be considered carefully. Moreover, it is critical that the metrics do not encourage negative behavior within the company. Encouraging employees to cut corners in order to meet a certain standard can be detrimental for the company.
  • Get the seniors on your side : Senior management can play a crucial role in how changes in metrics are handled by the employees. This is important especially when the changes that need to be made are major and can affect different departments.
  • Collecting data : Identify how the data is collected and see if the tools/ resources that are chosen can provide this data. If not, more investment will be necessary. The data that is collected needs to be standardized in order to become beneficial.
  • Change when necessary : Collecting data is useful only when you know what to do with it. Making changes as required is the most important step and the goal of collecting metrics
Effective Internet Marketing Metric Measurement
Effective Internet Marketing Metric Measurement

There are many other factors that are relevant to choosing the right marketing metrics. We at Globibo Media have the expertise to guide marketing teams from across different industries to choose the right metrics and make changes where necessary.


2. Top 20 KPI / metrics for Internet Marketing

While every company has their own set of metrics to monitor, some metrics are universal and must be tracked carefully:

  • Sales : The bottom line is the most important for a successful company. Putting money into marketing is pointless if there is no profit to show for it. Sales are the driving force and must increase steadily as more time and money is put into it.
  • Web Traffic : The amount of visitors to your site is an indicator and a precursor of the expected number of customers. Page views, sessions, new users, average session times and bounce rate need to be measured thoroughly.
  • Website Traffic and website leads ratio : The ratio of the number of people that visit your site compared to the number of leads you get, reveals the conversion rate for your website. If the ratio is off balance, marketers have to step up and make changes to keep the ratio in check.
  • Leads : The number of potential new customers that develop for every campaign that is put out or over a certain period of time needs to be tracked. Marketing is the key source of leads and good marketing delivers good numbers.
  • The Value of a single customer : The average value of each new customer needs to be tracked in order to find out how much a customer spends on average while enlisting your company’s services. This value can then be driven up by offering combo packs.
  • Landing page conversions : Your landing page is your company’s first impression. If customers are not going past the landing page, then your company is in big trouble. Your marketing has to be stepped up and the landing page needs to be improved dramatically.
  • Content views : The number of views on the blog posts, images, social media posts and any other type of content you post online is a good indicator of growth or slump. The more views you get, the better your brand’s reach.
  • Inbound links : These links are posted by other users and are a sign that your reputation within the industry is growing. As such, inbound links are a great way to improve SEO and climb rankings. More links, more exposure.
  • Social media : There are numerous social media metrics that need to covered like comments, likes and shares. Apart from the basic metrics, more complicated ones like the most shared posts and engagement metrics also need to be tracked.
  • Email marketing metrics : Marketers know the benefits of email marketing, but there is always room for improvement. The amount of people that are opening your mails and following the links in them indicate the general mood towards your company. A failure to grow can be avoided by changing marketing tactics.
  • Leads to marketable leads ratio : On all the platforms that you target, how many leads are marketable to? This ratio is indicative of the quality of the marketing – the better the marketing, the better the quality of leads.
  • Marketable leads to sales leads ratio : Marketable leads have to turn into sales leads before they become customers. Sales leads are indicative of customers that seriously considered your services before either opting for them or opting for a different company.
  • Website engagement : Website engagement refers to how users interact with your site. Apart from web traffic, do the users that visit leave comments, share your posts, check out your services? All of this needs to be tracked as well.
  • Organic searches : Apart from ads and shared links, organic search results are a good source of traffic. This is where good SEO shows it’s results as the company’s page(s) start getting ranked higher on search engines.
  • Mobile Traffic : Smartphones and tablets are gaining traction as reliable devices for making purchases. As such, mobile traffic is an increasingly important metric.
  • Cost Per Acquisition : CPA is a metric that shows how much money is spent on acquiring each new customer. This has an impact on the budget and all future plans.
  • Sales Response time : While getting leads is important, the amount of time it takes to respond to a lead is equally important. The potential to move a customer from lead to sale, decreases the longer it takes to respond to their first inquiry.
  • Total conversions : The company’s total conversions are the final indicator of growth. The total number of conversions across all platforms is an important figure. Typically, conversions can refer to the customer performing a desired action.
Internet Marketing Metrics
Internet Marketing Metrics

Depending on numerous factors, there are a specific set of metrics and KPIs that are important for a company. Every company can get the best metrics from Globibo Media to further their marketing campaign.


3. Own Web Site vs Entire Web Marketing Monitoring

Marketers have to make it a point to monitor their own websites as well as the rest of the internet. While monitoring the company’s website, a marketer has to look for metrics about their search engine rankings, traffic, conversions and content. Solely focusing on the company’s website is not the ideal route for growth.


Monitoring your competitors and the rest of the internet is the sure-fire way to make sure you are up to date on all the trends and thus, more relatable to your audience. Many metrics tools and services offer extensive data that allows companies to prize themselves against their competitors and the giants of the industry. Marketing teams often do not have the time to do an in-depth comparison with their competitors or identify the latest talking points. This is where Globibo Media comes in – we have the tools and knowledge to get you all the data required to enhance your marketing.


4. Social Media Monitoring & Social Listening

Online marketing metrics are useless without the use of social media metrics. Social media is a critical source of leads for most marketers and it is important to track metrics related to engagement, reach and leads. Generally, likes, shares, comments, no. of followers, mentions and leads are the usual KPIs that are measured.


Monitoring social media also involves social listening. This type of listening will gain marketers insight into their customers’ minds and allows for better campaigns. Moreover, social listening helps marketers gauge the overall mood related to a certain topic and the company itself. This allows marketers to craft content suitably and target customers better.


No marketing campaign is complete without social listening and detailed social media analytics. Different social media platforms have different metrics to measure and Globibo Media offers the best services to help marketers find out which ones are the most useful.



5. Internet Marketing Analytic Tools

At Globibo Media we are committed to getting the most detailed analytics for all mediums of marketing. As such, we use a variety of tools to monitor metrics from websites as well as social media. When it comes to tracking and monitoring different aspects of online marketing, here are some tools that are extremely popular:


  • Google Analytics – Tracks everything related to your website and gives detailed reports.
  • Radian6 – Social media listening is taken to the next level with Radian6 as it offers a comprehensive to track multiple metrics.
  • Alexa – Tracks and ranks your website among other websites.
  • Google Webmaster Tools – These tools are perfect for SEO purposes as they showcase and allows users to modify aspects of their websites.
  • Crazy Egg – Measures the usability of your website by setting up heat maps. This tool can be used to find out what areas your visitors like most and what keeps them coming back.
  • Chartbeat – Provides a dashboard that contains metrics like number of readers, most shared content and most read content along with other factors.
  • Compete – Offers competitive intelligence about yours and your competitor’s websites and how customers find your site.
  • ClickTale – Tracks all your visitors’ clicks from the first to the last. Allows marketers to identify which aspects interests the customers more, where they’re getting stuck and much more.
  • SproutSocial – A must for tracking social media analytics, this tool is perfect for businesses of all sizes.
Internet Marketing Metrics Measurement Tools
Internet Marketing Metrics Measurement Tools

Getting detailed analytics can be time-consuming but the effort is worth it only when changes are made to improve the end result.


6. Internal vs External Internet Marketing Monitoring team

Many marketing teams make the mistake of hiring an internal metrics team that monitors all the aspects of a campaign. While this may work for small businesses, this method is unsuitable for large, established businesses. Allocating monitoring to existing employees will often lead to disaster as they need to be told what to track and when to do it. Monitoring is a 24/7 process that requires concentration. Moreover, those in charge of monitoring should also be in a position to make decisions that affect the campaign. They also need to understand what they’re listening for, rather than just going off of the stats posted on the screen.


Businesses do not have the time or expertise to monitor, track and make changes. Globibo Media can work with companies from all industries to track, monitor and modify to make their marketing campaigns more effective. So what are you waiting for? Take a load off your marketing managers’ shoulders and let us do all the complicated work.


7. Passive vs Active Internet Marketing Monitoring

 Monitoring metrics for social media and websites is no simple task. Marketers in established companies have a ton of tasks to complete and monitoring often takes a back seat to more immediate tasks. This leads to passive monitoring – where marketers check the stats once in a while to make sure everything is okay. Passive monitoring is basically when no immediate action is taken to make sure that all metrics are satisfactory.


Active monitoring is the way to go for successful marketing. Marketers that actively monitor the metrics also make changes when necessary, to keep all metrics up to a certain standard. They have the knowledge to understand when something isn’t going as planned and they have the power to change it.


Globibo Media is the perfect solution for the active monitoring of every company’s content, website and social media. Our experienced team can get the best and most relevant of the all the data that is being tracked and focus on the ones that can help with improving the client’s overall online development.


Below is an example of our internet presence report for foreign company in Chinese market. Company name has been removed.


click to download

IM report-General


Corporate, Product & Event Online Marketing Strategy

1. Overall Marketing Strategy, Company / Marketing Objectives

A marketing strategy is the means by which your company gains and maintains relationships with new customers. The chosen strategy has to reflect well on the company while simultaneously being inclusive of the customer’s needs. A well developed marketing strategy allows companies to identify the desired direction and current goals of the company and develop marketing efforts based around the core message that a company wishes to convey to potential clients or customers.


A clear marketing strategy will also help you identify what marketing mediums are most effective when it comes to developing brand recognition among your targeted demographic.


While traditional marketing strategies often focused on print-based or television media, which are still effective for older audiences, now days internet marketing is among the most ubiquitous and effective forms of marketing as it is easy to track and target every market demographic and expose them to marketing efforts that are tailored to appeal most to that particular audience.


Regardless of whether the marketing strategy is for a corporation, product or event, it is vital to set achievable goals and define a clear path. Some basic steps involved in this process are:


Steps Defining an Internet Marketing Strategy
Steps Defining an Internet Marketing Strategy
  • Understanding your product/service
  • Setting objectives
  • Setting the right price
  • Research
  • Identifying your target audience
  • Creating an effective online marketing campaign
  • Content strategy
  • Visual Content
  • Promotion


All of these aspects are crucial to any kind of online marketing strategy. For corporate marketing strategies, the tone of the content, along with the execution will differ from that of product/event marketing. The most important part of marketing are the goals that are set before the campaign is planned. It is vital that the goals you set are realistic and measurable.


At Globibo Media, we make it a point to understand our client’s needs and cater to their needs. We help them serve their customers better and gain new customers through excellent marketing.  Moreover, we are experienced in the industry and can use our expertise to guide teams from the first step of planning to the final execution of the campaign.


2. Make Internet Marketing Objectives Measurable / Internet Marketing Metrics and Priorities


Metrics are the core of a successful marketing campaign. Many businesses often have the problem of choosing what metrics to measure in order to get the best idea of their progress. There are however, some traditional metrics that have to be measured regardless:



  • Inbound links : The number of people that are following links back to your site from other locations where you have posted content. This is one of the main metrics and healthy levels of inbound links are a sign of growing marketing success. Most website analytic tools provide the ability to track the number of links.
  • Social media analytics : Social media plays a key part in online marketing. Metrics such as number of views, likes, comments, shares and more are already shown on most social media sites. However, deeper metrics pertaining to the amount of traffic, and overall growth cannot be tracked on the network itself.
  • Page rank : Your page rank on sites like Google and Bing decide how likely you are to get visitors. Different webpages on a single website can have different page ranks. Your homepage could be ranked No. 1 while your other pages might be ranked No. 5. Constantly checking and improving these rankings as far as possible is a must.
  • Privileged content downloads : In an effort to gain more traffic, many websites offer opportunities to sign up or subscribe in exchange for premium or ‘gated’ content. The amount of users accessing and downloading this content is also a good indicator for the effectiveness of your marketing.


Apart from these, there are numerous other metrics that have to be followed such as social media engagement, reach, new customers, customer retention rate and more. All of this requires professional experience and Globibo Media is the best place to get the guidance you need.



3. Internet Marketing Target Customer Segmentation, B2B vs B2C business

Customer segmentation is a process where your customers are separated into groups based on age, gender, location and more. Different groups are then marketed to in different ways. For example, a clothing & apparel company will have different campaigns for toddlers than teenagers. While typically, the segments aren’t as simple as above, they are created with the same target specific focus and the same goal in mind.


Personalized  marketing is more likely to get the attention of the customers and it makes them more interested in your products/ services. Once basic segmentation is done, the most populous segment is referred to as the target audience. The target audience is one of the main sources of income for a company and the majority of marketing efforts are usually personalized and targeted towards this group. Internet marketing however has enabled companies to cost effectively market to all audiences easily through direct targeted marketing. Offers and promotions can be customized for each group in order to improve customer loyalty and retention.


B2B vs B2C Segmentation


In B2B marketing, customer segmentation is done based on the industries and job titles of potential customers. There are 2 types ofB2B marketing – horizontal and vertical. In horizontal, they target everyone with the same job title. In vertical marketing, they reach out to anyone that might be interested and then target the ones that more most likely to buy.


What is your Internet Marketing Customer Segment
What is your Internet Marketing Customer Segment

Customer segmentation in B2C marketing involves segregation based on individual profiles and lifestyles. While both methods differ, customer segmentation plays a key role in segmenting and targeting specific groups of people.


Globibo Media has expertise in this area and can help businesses identify their core source of business and the groups they should target. We use our own techniques and identifiers while collaborating with clients to seek out best way to segregate and then the best way to market to these groups.


4. Internet Marketing Strategy Benchmarking / Peer Review


Every company has competition, be it a direct competitor or a competitor from a related industry. To stay ahead of the competition, it is important to figure out what the competition is doing and how they are performing. This is where strategy benchmarking takes place. It is the process of comparing your campaigns to that of the competitions to see where you stand.


Benchmarking consists of the following steps:

  • Identifying a concept or product to benchmark. Benchmarking is not successful for large, generic concepts.
  • Looking at the best performing competitor, for that product.
  • Study the methods and results of the competitor.
  • Analyzing the results of the comparison
  • Incorporating similar methods for your own campaigns.



Internet Marketing Benchmarking
Internet Marketing Benchmarking

While it might not be possible to review the individual processes involved in the other company’s procedures, it is easier to understand their overall strategy through monitoring their campaigns and press releases.


A detailed analysis of a competitor’s product can help you find pros and cons for both their and your strategy. Finding a mix of both is key to improving your strategy. We can help you manage the benchmarking process from start to finish or even, completely take over the process for your company.


It is also recommended to develop contacts and good relations with other companies and their executives in the same industry. In a B2B environment trust is a major factor in determining who a major client will choose to partner with. These by professionals who are far less influenced by marketing efforts. They are much more likely to make decisions based on recommendations from other business partners in their network.


While you won’t be able to get direct competitors to support you, developing strong bonds with those working in similar or related fields can yield large dividends. Getting endorsed by other notable industry figures can quickly raise your brand’s profile.


We can help you with gathering data on competitor activity as well as assisting your firm in developing an influential network of contacts within your industry or sector. By trusting us, you ensure that your company is getting the right information in a timely manner and developing contacts with the right industry insiders.


5. Your Own Website vs Other Portals

A webpage is a collection of images, videos and web-pages while a web portal is a vast array of resources that could include various websites. Yahoo, for example, is a web portal that has access to various websites.


Own Web site or portal strategy
Own Web site or portal strategy

A web portal is beneficial for online marketing as it condenses numerous related resources into one page. This allows clients to create blogs, galleries and other interactive content in one place. They could also link out to related sites and other services they offer. The features of a web portal depend on whether it is a public portal or one that requires you to login.


For companies that want a single website or smaller companies that do not have multiple partnerships and can condense all their information into a few web-pages, it is recommended to keep it simple and create a website. Anyone can access a website, without an username and password. A simple URL allows marketers to share web-pages with ease. Thus, online marketers prefer websites over web portals.


Websites offer additional features like PPC (pay per click) , ads, cookies and more. All of these can be used to define and target your core audience. Marketers often choose websites as it better for sharing. However, many forget that the design and connect on the website must be their main focus rather than the website itself. A potential customer will not care about the backend as long as the content and overall website are generally user-friendly and satisfying.


At Globibo Media, websites and web portals can be created with ease with the help of our talented IT team. We have expertise in the marketing arena and can use this to help companies create effective websites that will help their customers access all the information with ease.


6. One Main Website vs Different Brand Websites

 Some companies have various branches or sub brands that may offer different services. In this case, they can choose between having different websites for different branches or use the same website for all the branches. The decision to be made often depends on numerous factors such as the type of company, their products, size etc.


There are pros and cons to having either a single website or multiple websites. For example, an event management company that designs separate websites for each of their major events might be effective in that regard, but they will have issues when it comes to promoting the company as a whole since they placed focus on the events rather than themselves as the organizers resulting in low levels of brand recognition.


For a single website model, it takes less time to develop and makes it easier to cross-promote different services. It is also cheaper and is better for SEO purposes. Single websites often have multiple keywords that they can target thoroughly. On the negative side, a server taking your site offline could hinder your entire business rather than just a single sub brand.


A multiple website model, could also work as it allows large companies to create geo-specific websites and also shine the light on each individual product. Moreover, if one website/ product fails, the others can make up for the loss with ease rather than forcing a complete overhaul. Multiple websites also cost more to build and maintain but many companies seem to think that the extra expense is warranted. This approach is popular with conglomerates such as Sony or GE who maintain separate websites for many of their different departments while also maintaining a single ‘corporate’ website that serves as an ‘umbrella’ web portal, linking to all the various sub brands within the company.


At Globibo Media, we can help companies weigh the detailed pros and cons for companies choosing their course of action. From outlining the uses of the websites to the cons, we can make sure that our clients have the best advisors when it comes to making this important decision.


7. In-house Internet Marketing Strategy Development vs Consultancy Services

As you can see from the points above, developing a marketing strategy is a complex and time consuming process. Companies have 2 major options when it comes to designing strategies, they can go for in-house strategy development or they can opt for consultancy services.


In-house strategy development is advisable for larger companies that have separate marketing teams. A marketing strategy requires a lot of time and effort, which can distract employees from other, more imminent tasks. In addition, in-house strategy development can go astray quite easily, especially in situations when there aren’t enough experienced guides and mentors. Additionally, an in-house team might not have processes in place or experience on hand to effectively deal with emergency situations.


Consultancy services can work well for businesses of all sizes and in all stages of development or expansion. They can provide guidance through understanding goals and development for small companies but can also work with bigger companies that already have some processes in place. Moreover, consultancy services have the manpower to carefully devise individual marketing strategies for each product rather than resorting to a less nuanced blanket effort.


While both methods have their own risks, inexperienced companies are advised to choose consultancy services as they can provide the tools necessary and give the best chance of success compared to inefficient methods conducted through online research. Globibo Media is one such consultancy service that makes sure that all our clients have the best marketing tools at their disposal.


Globibo Media has a dedicated team of marketers and strategists that can cater to businesses from all industries and of all sizes. We have expertise, professionalism and workmanship on our side to help you quickly and cost effectively reach you target audiences and enable your business to grow and develop exponentially.

We conceptualize, design and program Augmented and Virtual Reality Applications for different industries and platforms. With broad expertise and a huge array of templates available, we can turn around specific storylines within a short period of time.

Augmented Reality

With a big footprint in the event industry, we worked with industry-leading product and marketing managers to create great use-cases for Augmented Reality. From tablet, phone or external video devices, we are confident of transitioning great ideas into great implementations.

Virtual Reality

As one of the first labs for Oculus Rift in Asia, we started developing on this platform while it was still in SK1. Over the period of time, we identified best practices for both, development as well as storyboards for true VR projects. Furthermore we have developed a set of light-weight applications for simpler consumer driven applications for Samung Gear, Google Cardboard, etc.

We can cover both interactive as well as static VR content on different platforms (based on the opportunities and constraints provided from the envisioned hardware devices).

Other Animated Content

Beyond pure computer-animated content, we also work on blended animations, like telestration or professional video editing. Being able to see your imagination is cool, but what if you can interact with it? The best way to show a place to your client without really build it is to let them walk in it, and Virtual Reality is the answer. You can use it for real estate business, staff training, demonstration and many other purposes you can imagine. Users can interact with the environment, just like in a video game. The technology from gaming industry has trickled down so far that it is now available for small-mid sized companies.


Our Virtual Room on desktop (1st image below) and environment on mobile device (2nd image below). Interaction leaves much more impression to human brains as it requires user to make decisions rather than just sit back and watch. Once content has been created, we can modify and update it for future purposes. Flexibility is the best feature this technology offers. Your investment in such assets will be very well protected. VR is the most dynamic part of graphics industry in recent years and is getting better everyday. We expect this trend to continue and wish you will join us in this revolution of user experience.


Animated Content


Below are some of our demo scenes. If you have an concept, a product, an environment, we can visualize it in 3d software and render out videos for you. An image is better than 1,000 words, and 1 second of video is comprised of 24-30 still images. Do the math! The virtual space also provides you more possibilities than the real world. Physics is in our control over there. Light, object, material, speed, time, weight, scale and everything else can be at your service. Modern technology has made the line between reality and imagination thinner then ever.


We build very detailed models and render them into animation. Remember those commercials on TV, in which products look so perfect that moves and changes like manipulated by magic? Yes, they are 3D animations, not real objects. This virtual world is where you can defy physics and changes things according to one’s desire.

















Our creations can be big like the GlobiPlanet (Left) and GlobiCity (Right) below or small like very detailed ojects above. Fly freely in space or over a virtual city, viewing your creation bigger than planet earth or whatever you would like to out-scale. And we can also go down to atom level if you wish so.





To learn more about our portfolio and process, please contact us.

2d / 3d – design


We create 2d artworks such as poster, logo, book cover and photos. Images and their hardcopies are still one the most efficient and popular way of communication in the world. Alongside traditional photography and drawing, we also provide image special effects, where reality can be a very tricky word.


We also create 3d scenes that doesn’t exist but look photo-realistic.

teapot scene created in software


Art and Technology


We live and love graphic design. Whatever is the tool, whatever is artwork, we conceptualize it, draw it, render it, finetune it. With a great team of creatives and technical experts we challenge what is possible to get of the current graphics engines. Computer generated graphyics used to be clunky and super fake, but it has improved significantly and is getting better everyday. We use the latest tool in this trade in our creation and we are constantly updating our toolset. Our creation can be in the following format:

1. 2d / 3d- design

Digital composition
Digital composition
  • Content Development
  • Content Editing / Curation
  • 2d / 3d design and conversion

2. Animated Content

  • Graphic Animations
  • Video Animation
  • Blended Animations

3. Augmented & Virtual Reality

  • Motion Graphic Development
  • AR / VR integration
  • Desktop or mobile rendering

We Create Together

You don’t need to have experience with those complex tools, you don’t even need to know them, we will walk you through the entire process. We won’t bother you with technical terms. You only need to let us know your idea, and we will provide draft samples, based on which we can modify and add in more details, untill you see your imagination right in front of you.If you are not sure what exactly you want, we are happy to provide ideas and modify based on your feedback.


There will be 4 stages:


  • Define the purpose. What  you want to archieve by creating visual content?
  • Confirm the form of the final product. Will it be a video, a VR demo or a simple poster?
  • Build the draft sample, based on which we will improve and develop together.
  • Finalize the project. Do you want to distribute it on-line, make multi-language versions, or print it out?


Globibo City Overview
Globibo City Blue Version

Globibo Media operates a set of own Online Properties. Those properties are connected in regards to operating procedures but are standalone businesses with own business objectives and revenue targets.

Some of the properties and projects will be presented on this site, but this page is still under construction.

About Globibo Media

Globibo Media is part of the Globibo Group focussing  on Solution Development and Online Media Development. As part of the Globibo Group our main focus is Asia.

Globibo Media Network

For more information about our Network, please check out our our Network Overview.

Contact Us

To contact us, please check out the details for the closest office to you.

Career Information

For Career Information, please check out our Career Pages.

Business Risk Management Solutions

Managing Business Risks is necessity for sustainable growth

Managing operational and compliance risks requires the transparency of risk situation as well as a balanced set of controls that allows all participants to understand their roles and responsibilities. Our Business Risk Management Solution describes best practices processes and tools that allow you to evaluate the overall risk situation ensure controls are implemented and verified in all areas of the organization.

We are experts in the Governance, Risk & Compliance industry and provide professional GRC solutions

With leading experts from the Business Risk Management industry our solutions provide the next step of strategic GRC capability for your organization. Our solutions for business risk management, human resource management, financial services and customer relationship management are geared into providing an exceptional high level of value as well as to continously evolve based new ideas and approaches.

Managing the GRC environment requires answering critical questions

Detailed Overview

Major Industry Standards


Case Study: Entity of international organization significantly increases documented compliance in 1.5 month

The GRC environment becomes one of the biggest Challenges in Business Operations while issue detection remains accidental

To successfully implement PMR different subscription models provide the right fit

Implementation Process


Pricing Models

We offer a mix of different pricing models to accommodate for the setup and priorities of your organization. To test the application, contact us for the setup of your free test-account.

Software as a Service

Worry free. Automatic software and hardware updates and upgrades. SSL secured. World-class scaled server infrastructure. No setup cost or effort. Pay as you go.

  • License Cost
    • Free Tier : Limited feature-set available, for up to 5 users
    • Basic Tier : Full basic features available, charged per user access per month
    • Premium Tier : Advanced reporting and integration features, charged per user per month
  • Support & Maintenance
    • Charged based on required Service Level (response time and support hours)
    • Flat fee per user

Installed Solution

Set up the application within your own environment. We provide support and guidance in the hardware selection and application installation.

  • License cost
    • The basic license cost is determined by the number of entities and named users
  • Support & Maintenance
    • Software Maintenance is charged based on the Service Level required (response time and support hours)
    • The basic calculation is a percentage of the license and customization effort

For more information, please contact us.

We use a comprehensive process to provide targeted, efficient solutions for employee retention



step 1: identify critical talent

step 2: identify individual motivation / risk

step 3: suggest appropriate solutions

step 4: follow through with action

step 5: evaluate the strategy and learn


Deployment Options & Pricing

Human Resource Management theory has created a lot of insights into Blind Spots in Perception

We use a sophisticated methodology to identify and address the underlying reasons behind employee turnover.

Identifying the most important talent in an organization allows for targeted retention efforts.

We tailor the approach by determining and exploring a client organization’s most critical areas of employee satisfaction.

Identifying areas of perceptual mismatch hones in on the root causes of underlying issues

Our approach fixes specific problems with individuals while increasing leadership skills throughout the organization.

The final result is a comprehensive set of analyses and action plans for talent retention


Talent Retention Process & Platform


Deployment Options & Pricing

Retention of talent is becoming a major concern for companies in asia-pacific.

Asia Pacific’s organizations are incurring significant costs due to high turnover rates and short average tenures

Traditional ESI-Surveys have structural shortcomings

Common employee surveys are inadequate for development of effective retention strategies

Do we truly understand the concerns of our talent ?

Turnover cost are significantly higher for top talent than basic workers


Talent Retention Solution Objectives


Talent Retention Process & Platform


Deployment Options & Pricing



The Strategy & Performance Management Platform is remotely accessible and user friendly

  • Does not require installation or software updates on individual computers or devices
  • Helps management to monitor progress remotely
  • Allows for quick status checks
  • Uses both in-system and email notifications
  • Informs users when relevant information requires updates
  • Enables enterprise-wide accountability

KPI Management Sample
KPI Management Sample

The navigation through the system is logical and easy

Optimized for the usage of Senior Management with easy access and multiple options to navigate through objectives, metrics, projects, decisions and open actions.

Data security is of paramount importance

  • Can be hosted by Transcendent or in-house
  • Transfers data securely using SSL encryption
  • Uses strictly monitored administrative access
  • Users have tiered access
  • Sensitive information is only available to pre-approved personnel
  • Access can be changed as necessary

SPM is designed for use by businesses of varying sizes and industries

With pre-defined templates of objectives, strategies and metrics for different industries the platform aids in the definition process of the organization’s strategy.

Sample Screenshots

Sample Strategy Map
Sample Strategy Map
KPI Management Sample
KPI Management Sample
Project Management Sample
Project Management Sample
Controlling Export Sample
Controlling Export Sample



Strategy Management Solution – Pricing



For more information, please contact us.

The 1st objective is to clarify the Organization’s strategy via a clear definition and structure for all activities

  • Enables common understanding of goals and objectives
  • Facilitates consolidation and integration of activities
  • Provides purpose for every measurement, action and project as it relates to the overall strategy
  • Provides clear targets for all measurements
  • Clearly defines responsibility
  • Fosters consensus and teamwork among management
  • Improves prioritization

Sample Strategy Map
Sample Strategy Map

With linking objectives to strategy and projects to objectives, the overall performance improves

  • Objectives are created to support strategy
  • All objectives have KPIs and all KPIs have targets
  • Ensures projects are only created to support strategic objectives
  • Individual performance goals and objectives are contextualized within corporate strategy
  • Eliminates unnecessary activities
  • Reduces waste and redundancy

Increased transparency facilitates focus on strategy by employees at every level

  • Provides a comprehensive view of all activities
  • Enables navigation of data/information from high-level overview to detailed measurements
  • Status toward KPI target achievement is known at every stage
  • Encourages proactive actions to improve subpar results
  • Creates a common focus on strategy & goals

Increased clarity, alignment and transparency together enhance efficiency

  • Increases organizational productivity
  • Encourages timely actions with notifications
  • Streamlines communications
  • Provides organized, up-to-date results and metrics
  • Reduces need for informational PowerPoint presentations
  • Reduces time spent on numerical/data reporting
  • Increases management focus on strategy

KPI Management Sample
KPI Management Sample

More information about the Strategy & Performance Management Platform


Strategy Management Platform


Strategy Management Solution – Pricing


For more information, please contact us.

Did you know that 90% of organizations fail to execute their strategy?

Strategy execution can be sub-optimal for a variety of reasons :

  • 80% of companies do not communicate a clear strategy company-wide
  • 95% of employees do not understand their corporate strategies
  • 85% of executive teams spend less than 1 hour per month discussing strategy
  • 60% of organizations don’t link budgets to strategy
  • 75% of managerial incentives are not linked to strategy

The Strategy & Performance Management Platform is a cloud-based system to manage and execute strategy


  • Helps to clearly define strategy
  • Creates a common understanding of strategy across the organization


  • Only objectives linked to strategy are created
  • All projects support strategy
  • Each objective is measured against a target


  • Ensures all employee tasks contribute to strategy execution
  • Increases accountability


  • Substantially reduces status reporting
  • Transforms management meetings from informational to strategic


More Information about Strategy & Performance Management

Strategy Solution Objectives


Strategy Management Platform


Strategy Management Solution – Pricing



For more information, please contact us.

Talent Management Solutions

Attracting, motivating and developing talents remains the most important and fundamental task of management

We support this process with methods and tools to ensure your find and retain the right people for specific assignments. Our solution portfolio offers different packages based on the priorities of your organization.

Talent Management requires a consistency

Talent Management has to be driven from the organization, not just a couple of individuals. It has to be followed through, it has to be aligned to business objectives, it has to be transparent, it has to be fair, it has to be measured. Our solutions support you in that process.

For more information, please read the following sections:


Talent Retention Context


Talent Retention Solution Objectives


Talent Retention Process & Platform


Deployment Options & Pricing

Strategy & Performance Management

Strategy & Performance Management appears to become the primary driver of Business Success. Managing clear targets and action plans that lead to results remains the ultimate challenge for every organization. Over years we have established a Strategy & Performance Management platform that addresses the most important needs and creates a novel approach to manage the operations.


For more information about the approach, please check out the different sections :


Strategy Management & Balance Scorecard Background


Strategy Solution Overview


Strategy Management Platform



Globibo Media develops Software, Hardware & Internet Solutions for clients and partners. Globibo Media has years of experience in Internet Marketing, Content Development and Solution Design with reach around the world and local support in a multitude of countries.

Internet Marketing …

Globibo Media provides active and passive Internet Marketing Services. We cover conceptual design and monitoring to active intervention and development leveraging our global network, development centers and large marketing network. Working with the largest global brands as well as local champions we have a tremendously broad spectrum of expertise and experience in global and location solutions. More

Content Development …

Globibo Media conceptualizes and develops 2d and 3d content for different platforms. The content covers static as well as animated or interactive graphics based on all common graphic platforms. This content is rendered on different mobile applications, desktop integrations, touchscreen solutions or interactive displays. Furthermore Augmented or Virtual Reality solutions are developed based on the latest available technologies. More

Industry Solutions …

Globibo Media has a spectrum of industry-specific platforms, focussing on Strategy, Talent Management and Compliance Management. We customized our standard solutions to specific clients or provide SAAS access to the platforms. Furthermore we develop entirely bespoke platforms for organizations. More

Media Network …

Globibo Media owns an own network of Portals and Channels with a global reach of over 1 million visitors each month. Every Web Platform is run like an independent business but we leverage the entire network for marketing and data mining opportunities. More



Special : Internet Marketing Channels in China

Internet Marketing with Globibo Media

We conceptualize and implement comprehensive and pragmatic Online Marketing strategies. From overall Strategic concepts over Content Development, Advertising, Platforms, Commercialization Transitions to Website Design and Development, we support the entire value chain to deliver on marketing objectives.

For more information, please check out the following sections :


Internet Marketing Strategy

Internet Marketing Content Management

Internet Advertising

Global Internet Marketing Platform Strategies

Website Commercialization

Website Development


Industry-specific Strategies

For selected industries we defined specific strategies to increase Client conversion. For more information, please check out the following section :


Industry-Specific Strategies



Globibo Media has developed a set of business solutions with subject-matter experts and key customers. The solutions are operated in a SAAS model and / or might be fully customized to the specific client. For detailed information about each solution, please check out the corresponding page.

Solution Approach

Our business solutions describe a suite of processes, systems and people which focus on delivering value to your organization. That means you have to look beyond a system provider to develop successful approaches for new and old challenges.

System solutions have to strike the right balance between being flexible to accommodate different priorities as well as focus to solve a specific problem consistently. To manage this balance you need an expert of the subject matter inhouse as well as a solution provider.

We are experts in different industries and functions and provide simple and complex solutions

With leading experts from the industry and research our solutions provide the next step of strategic capability for your organization. Our solutions for business risk management, human resource management, financial services and customer relationship management are geared into providing an exceptional high level of value as well as to continuously evolve based new ideas and approaches.


Strategy Management Solution


Talent Retention & Development Solution


GRC Solution