A Practical Guide to the Strategic Management Process

Do you have a vision for your company? What are the values behind your brand and what are your main objectives? And if you do have something you want to achieve, how do you plan on making it happen?

Too many companies are flying blind with no clear direction of where they’re going or how to get there. By asking questions like these, you are only beginning to scrape the surface of your strategic management process.

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6 key tips to consider when creating a video marketing strategy [Infographic]

The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible.

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5 ways to use Augmented Reality in your marketing strategy

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes.

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Why agencies need to understand business to be business partners

If you are a marketer of a publicly listed company, then I suggest you try this little exercise with your agency account team. Or if you manage an agency with publicly listed clients then try this with your client management team. Ask them in conversation how they think the client’s share price is performing based on the 90-day trends?

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How To Cascade Your Strategic Plan Throughout Your Organization

Once a strategic plan is created at the highest level of an organization, there is a great need to cascade the strategic plan throughout all areas of the business. With larger and mid-sized organizations, you have to work on bringing the plan down to the secondary, tertiary, and all other levels of the organization.

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You Can’t Do It All: How to Create a Strategic Action Plan

We were having a conversation about strategy execution with a customer a couple weeks ago when they made a really salient point: “We just want to make sure we are evaluating ideas we have for strategic initiatives in a way that identifies and prioritizes high-impact projects.”

It’s a common problem. When faced with all of the things that you could do, how do you prioritize and select the initiatives and actions that will provide the best results?

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Strategy Planning: The Emergence Of Strategic Self-Directed Teams

The World Wide Web

Early in the 1990’s, the “web” was fully released to the world. It was fundamentally a collection of linked hypertext documents, indexed and accessible to a vast number of networked computers. For many, the internet ushered in the “information age” a new way of working and thinking.

Recognizing Expertise and Autonomy

Perception of employees completely changed: information age workers are seen as ‘thinkers’ rather than ‘doers’. There is an expectation that individuals be ready to take responsibility for planning, executing and solving their own problems.

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Understanding Strategic Meetings Management

According to the GBTA groups and meetings committee, Strategic Meeting Management (SMM) is the management of enterprise-wide meeting-related processes, spend, volume, standards, suppliers and data in order to achieve measurable business objectives that align with the organization’s strategic goals/vision, and deliver value in the form of quantitative savings, risk mitigation and service quality.

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Business Management Strategies For The Entrepreneurially Challenged

These days, anyone can start a business, which has both its upsides and downsides at the same time. Everyone should have an equal opportunity to create a unique product or a brand, but the market quickly becomes saturated with all kinds of things. Sometimes the good just can’t manage to make its way up and distinguish itself from the mediocre and bad.

With the growing trend of various start-ups, most of those business ideas are hit-or-miss, which means that there’s a high possibility that your company will quickly become a thing of past, as soon as something goes south. 

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Strategic Management in Fashion

The core of strategic management taught in Business Schools around the world is Professor Michael E Porter’s five forces, along with his seminal article “What is Strategy?” The aim of this approach is to achieve competitive advantage that has some durability and longevity. Two approaches achieve this. One is to be more effective as a company, by undertaking different activities; the other is to be more efficient as a company by using different approaches, to a similar end as your competitor.

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