Transformational Strategic Execution: Creating A Model Of Vision

Transformational Strategic Execution

Last month I introduced the 4 facets that together form the concept of Transformational Strategic Execution: a new way we are thinking about business strategy. It is ‘transformational’, because it is accepting the inevitability of change and embracing it in a positive, forward-looking manner. It is ‘strategic’, therefore carrying great importance over an enterprise and a potentially wide group of stakeholders.

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Achieving 20/20 Strategic Vision In 2020

Change, by its very nature is disruptive. Having worked in the business of strategy for well over a decade, we see firsthand how tumultuous it can be to undergo change within an organization. The reality is that most change is positive, even if sometimes the process feels rough. Change can be the necessary force behind pushing through that wall toward a better opportunity – whether that means new company growth, new partnerships, new customers, new leadership and sometimes all of the above.

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Strategy Evaluation – How To Do It Correctly

The process of strategy evaluation is often overlooked in the overall strategic planning process. After the flurry of activity in the initial planning stages, followed by the reality check of executing your strategy alongside business-as-usual, strategy evaluation is often neglected. When this occurs, strategies quickly become outdated and out-of-sync with the changing face of the organization.

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Better linking through science: 6 secrets to an effective link building strategy

Companies like Amazon and Google have forever changed the way consumers find and purchase goods and services. As a result, both B2C and B2B companies must consider the role online visibility plays in their campaigns to attract customers.

In the digital world, a robust link building strategy is critical. The modern consumer journey is driven by search engines, and being discoverable online means having high domain authority and ranking for the keywords your customers use.

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A Practical Guide to the Strategic Management Process

Do you have a vision for your company? What are the values behind your brand and what are your main objectives? And if you do have something you want to achieve, how do you plan on making it happen?

Too many companies are flying blind with no clear direction of where they’re going or how to get there. By asking questions like these, you are only beginning to scrape the surface of your strategic management process.

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6 key tips to consider when creating a video marketing strategy [Infographic]

The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible.

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5 ways to use Augmented Reality in your marketing strategy

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes.

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Why agencies need to understand business to be business partners

If you are a marketer of a publicly listed company, then I suggest you try this little exercise with your agency account team. Or if you manage an agency with publicly listed clients then try this with your client management team. Ask them in conversation how they think the client’s share price is performing based on the 90-day trends?

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How To Cascade Your Strategic Plan Throughout Your Organization

Once a strategic plan is created at the highest level of an organization, there is a great need to cascade the strategic plan throughout all areas of the business. With larger and mid-sized organizations, you have to work on bringing the plan down to the secondary, tertiary, and all other levels of the organization.

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You Can’t Do It All: How to Create a Strategic Action Plan

We were having a conversation about strategy execution with a customer a couple weeks ago when they made a really salient point: “We just want to make sure we are evaluating ideas we have for strategic initiatives in a way that identifies and prioritizes high-impact projects.”

It’s a common problem. When faced with all of the things that you could do, how do you prioritize and select the initiatives and actions that will provide the best results?

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