Improve your leadership team’s effectiveness through key behaviors

Annual financial reports. Quarterly analyst statements. Acquisition and expansion plans. Such information is closely associated with a company’s performance and growth.

As investors cast a wider net to gain a more accurate view of a company’s prospects, most realize they should also look closely at the management team. Leaders can make or break a company transformation.

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Busting a management myth: empowering employees doesn’t mean leaving them alone

Barbara is a BU leader overwhelmed by the amount of time she spends making decisions: hiring decisions for managers several levels below her, signoffs on small business expenses and minor changes to operating procedures. She never has time to think about strategic decisions.

Barbara decided to be more adamant about delegating decisions to her direct reports. Within days, problems arose, and she thought some of the decisions made were not good ones.

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In no time at all, the Coronavirus has gone from a minor concern to those in the West, to a serious game changer. Its impact on global health systems, economy and private lives is significant. It threatens our accustomed way of living. Many people are worried, distraught, frustrated and even angry. Although, deep down, we know most will get through it, in all likelihood these current events will influence our behaviours for the long term.

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No one thinks much about a certain leadership quality — until the you-know-what hits the fan. The quality I’m referring to is crisis management.

Thankfully, true crises are relatively rare occurrences. They are the black swans of leadership.

We’ve done nearly 70 million assessments of executives, so we know what makes a great leader — the best-in-class who are among the top 20%. Our research shows that three of the four qualities of a great business leader are largely intuitive: (1) sets vision and strategy; (2) drives growth; and (3) displays financial acumen.

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Managing Marketing: The Need For Great Storytelling In Content Marketing

Neal Moore is the Content Strategy & Storytelling Consultant at Moore’s Lore Media in Singapore and he talks about the role of content in marketing and the lessons that brands and marketers should learn from the professional storytellers in Hollywood. He shares his thoughts on how marketers can better develop and share high quality content to attract and engage customers.

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A strategist’s guide to upskilling

Imagine that you’re one of millions of people whose job is threatened by digital technology. You’re the compliance officer at a bank, an operations manager on an assembly line, a technical writer, a programming debugger, or a lighting coordinator for a photographer. Sometimes your job is so bound up in routine, you joke that it could be handled by a computer.

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When did advertising forget its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose and the need for brand to have a purpose beyond creating customers, to a higher order of ‘doing good’ to appeal to a Millennial generation. In the pursuit of a brand purpose we have seen missteps from brands as famous as Pepsi and Gillette, but we have also seen successes from brands built on purpose such as Nike, The Body Shop, Patagonia and more.

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How to implement a cross-channel marketing strategy

Cross-channel marketing focuses on providing the customer with a consistent experience while interacting with your brand across multiple channels. It is a powerful way of designing your marketing strategy to create customer journeys involving various channels.

Implementing a cross-channel marketing strategy can be a little intimidating. You need to take care of multiple channels while designing your campaigns.

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Challenges with Executing Strategy in the Public Sector

Recent research conducted by George Washington University, Center for Excellence in Public Leadership and LBL Strategies points to this conclusion: The #1 reason strategy fails in the public sector is lack of leadership in executing the plan. In April 2019, several public and private sector organizations serving the public sector at the federal, state and local levels reached out to 5000 individuals working in the public sector to query them on the root causes of implementation challenges in government agencies.

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Why seek strategic management certification?

At every venue you visit for the services you need, there are credentials and certificates hanging on the wall. Behind the desk of your attorney and CPA are their degrees and licenses; your surgeon and dentist proudly display the medical credentials they worked so hard to earn. Even for professions that don’t take years of university schooling, you put your trust in education and certification: many restaurants publicly display their health department approval, your lash and nail artists hang their cosmetology licenses next to their mirrors, your IT staff continue to earn certifications in their fields, and even your mechanic has a special certification to work on your brakes.

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