High turnover is expensive – the time and money invested in staff who have left will need to be invested again for the training of new staff, and there is the additional cost of time and money spent on recruitment and hiring. Additionally, organizational culture and productivity can suffer if staff turnover is frequent. From a capital perspective (both financial and human), it is important for organizations to focus on employee retention as a part of their business strategy.
In this episode of our Strategy and Leadership Podcast, Ryan Ouwehand, joins us to share his tips on motivating teams and leading strategy. With a love of people and a diverse background in sales, marketing, management, and brand strategy, Ryan explains why your people (both employees and clients) and business strategy are so closely linked.
Julian Barrans is the Business Director for TrinityP3 in Asia, but has also had a long career as a global marketer at Mars. Here he shares with Darren the disciplined business approach to marketing and the role of strategy, planning and the all-important implementation to drive brand value and why marketing needs to sit at the table with their colleagues to drive and deliver business growth.
You can listen to the podcast here: https://www.trinityp3.com/2019/01/managing-marketing-marketing-strategy-planning-and-implementation-from-a-cmo-perspective/
A digital marketing strategy has multiple layers to it. How you choose to define it entirely depends on the nature of your business. However, it calls for choosing between inbound and outbound marketing. Before we discuss at length about why inbound marketing is important for your business, let’s first understand the concepts.
Inbound marketing is relatively a new marketing practice. It focuses on ‘pulling’ the target customers by feeding them two-way engaging and interactive content. It uses mediums like blogs, social media, influencer marketing, websites, search engines, etc.
The blinding pace at which digital landscape is growing is impacting every aspect of businesses. With the emergence of data analytics and innovative technologies, the e-commerce industry is gaining a solid ground to deliver better customer experiences. Online retailers today have a brilliant opportunity to leverage these new technological trends and boost their business.
I’ve been a two-foot driver since I was 16. And I don’t mean just when driving a standard. What I mean is when driving an automatic. One foot on the accelerator, one foot on the brake.
My first job was at a car dealership where, among other things, I was a “car jockey.” Just as it sounds, when the cars needed moving, it was my role to move them. And I sure liked moving those Cadillac convertibles! Anyway, I learned an important lesson from the grizzled veterans of the car lot:
More information: https://www.makingstrategyhappen.com/driving-two-feet-taught-strategy/
A new year is around the corner, and it is time to perform some routine maintenance. A great place to start is cleaning up your account list. Follow these ten steps to get your sales organization’s account list cleaned up and ready to go for a successful 2019!
Facebook is the widest-reaching social network in the world, with 2.27 billionmonthly active users.
Managed properly, your Facebook business page can do wonders for your business by allowing you to reach your target customers among that huge user base — especially if you have the right tools.
From marketing to analytics, here are 12 Facebook tools that can help boost your page in 2019.
More information: https://www.cpcstrategy.com/blog/2018/12/facebook-tools/
Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia, a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. You can hear Mari speak at AdTech Sydney March 12 & 13 2019. Details available here: https://www.trinityp3.com/business-events/
You and your team are developing your company’s strategy. Let’s imagine your primary goal is to improve customer retention. To do that, you decide, you need to dramatically improve the customers’ service experience. And to do that, you need to provide service excellence training for your employees. But you can’t do that without a trainer who can design and deliver an effective curriculum. Yet the last two trainers haven’t worked out so well so you decide to hire a search firm to find you the right trainer.