Gaining a different perspective and discovering new influences on success are ideal outcomes of a robust strategic planning process. However, they don’t have to be packed away as you document your plan and move into implementation. The teams that immediately work to change their operational planning to include newly discovered external influences are better able to sustain strategic focus and accelerate performance against strategic goals.
Emerging out of the worst economic downturn in its history, Tolko Industries Ltd. was facing serious challenges. Tolko is one of the leading manufacturers of a wide range of forest products for customers around the world. It is a 60 years old company. Tolko’s prior strategy relied almost exclusively on sales to the U.S. and its sales dropped during the subprime crisis of US in 2007. The 3,500 employees were depressed by layoffs, and the company was challenged to retain good people.
It is a story told time and time again. As a Sales Operations leader in your organization, every day feels like an uphill battle. You have KPI’s to hit, and leadership is looking for results. However, nothing seems to be going smoothly, and it isn’t your fault. Your systems are down more than they are up. You can’t make heads or tails of your data. The projects no one wants with unrealistic deadlines are always appointed to your team.
Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy.
The majority of marketers say that their organization takes a strategic approach to managing their content. According to new research from the Content Marketing Institute, 76% of marketers state that their company follows a strategic approach when it comes to content marketing.
We all know the story. Once a year the senior team disappear for a two-day off-site (typically at a very comfortable hotel) and craft the organization’s strategy and goals for the following year. Highly enthused by their “brilliant” strategy they return to the workplace and expect middle managers to be equally excited and in turn junior managers and front-line staff.
You know you need to create in-depth, authoritative content that attracts your audience and keeps them coming back. You also know that creating that content can help you rank on SERPs.
But there’s more to gaining topical authority than quality content. A lot of your perceived authority also comes from the number of quality backlinks your site earns.
I’m willing to bet one of these situations sounds familiar:
- The strategy at your organization is nonexistent, and you’re assigned to find a strategic planning model to consider.
- Your company-wide strategy is in place, but entirely ineffective—and you have a hunch that using a strategic planning model will make a big difference.
- Your organization-wide strategy is fine, but there’s one area in your business environment (or internal process) that needs to be realigned with your strategy.
Managing a hospital is challenging work, and crafting an effective strategic plan for one is even more formidable in our uncertain economic and political climate. Since the ACA passed in 2010, healthcare access has expanded, hospitals have grown more complex and specialized in their internal departments, more medical providers have transitioned into hospitals, and insurance companies have more leverage than ever to negotiate prices with the larger pool of insured persons.
Only half of startups survive more than five years, and only a third make it to ten years. To ensure sustainability of
Grocery wholesale distributors use networks for buying power and breadth of product range. For many members of the Countrywide Food Service Network, data analytics is the new secret weapon to stay competitive.
Kimberley Marketing (KM) is a wholesale grocery distribution business and a cash and carry retail store. Phil Brittain runs the business from Kununurra, a town in far north Western Australia, with the closest cities being Darwin, 500 miles away and Perth, a further 2000 miles south.