A Practical Guide to the Strategic Management Process

Do you have a vision for your company? What are the values behind your brand and what are your main objectives? And if you do have something you want to achieve, how do you plan on making it happen?

Too many companies are flying blind with no clear direction of where they’re going or how to get there. By asking questions like these, you are only beginning to scrape the surface of your strategic management process.

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6 key tips to consider when creating a video marketing strategy [Infographic]

The world is getting faster, which means few people have time or patience to read lengthy featured pieces or product reviews. Instead, the majority of online audiences today prefer to watch a video on YouTube, Facebook, or Instagram than reading lengthy content, allowing them to get all the information they need with as little resistance as possible.

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What Is Talent Management, and How Is It Different From HR?

Ask any CEO or HR leader if talent management is vital to their organization, and you’d be hard-pressed to find a single person who says no. Ask them to define what “talent management” actually is, though, and you’d be hard-pressed to find any two answers that are the same.

Such is the case for a concept that has dominated the HR conversation for more than 20 years and that has spawned whole technology markets, all while remaining frustratingly elusive to nail down.

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Your Guide to Transforming the Candidate Experience

As talent shortages loom and global skilled labor markets remain competitive, the need for an engaging and personalized candidate experience has never been more important as organizations look for ways to break through the noise to attract and retain the best talent.

And hiring managers, HR leaders and recruiters alike know that the best candidate experience always keeps the prospective employee at the forefront, with a simplified, intuitive and results-oriented approach for everyone involved. 

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5 ways to use Augmented Reality in your marketing strategy

AR gives you another tool in your belt when it comes to driving sales and enhancing brand value through mobile devices

Today’s markets are driven more and more by the needs and desires of consumers. As technology advances, those desires change and it is crucial for a brand to keep pace with those changes.

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Why agencies need to understand business to be business partners

If you are a marketer of a publicly listed company, then I suggest you try this little exercise with your agency account team. Or if you manage an agency with publicly listed clients then try this with your client management team. Ask them in conversation how they think the client’s share price is performing based on the 90-day trends?

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5 Key Trends That Influence Talent Management In 2019

Every new year offers business leaders and HR professionals an opportunity to rethink how they manage and retain talent together with introducing fresh or changing prevailing talent management systems.

The rapid change in technology is bringing radical transformation in the workplace and HR managers need to constantly get flexible to adapt to new changes and keep up with the emerging trends that influence talent management. 

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New technologies for talent management

BI and Big Data tools are changing the management of human resources and particularly strategic transformations are already taking place in the recruitment phases and in talent management. These new technologies are designed to support the HR function in order to better understand the profiles of each employee and thus align their aspirations with the company’s needs.

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How To Cascade Your Strategic Plan Throughout Your Organization

Once a strategic plan is created at the highest level of an organization, there is a great need to cascade the strategic plan throughout all areas of the business. With larger and mid-sized organizations, you have to work on bringing the plan down to the secondary, tertiary, and all other levels of the organization.

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You Can’t Do It All: How to Create a Strategic Action Plan

We were having a conversation about strategy execution with a customer a couple weeks ago when they made a really salient point: “We just want to make sure we are evaluating ideas we have for strategic initiatives in a way that identifies and prioritizes high-impact projects.”

It’s a common problem. When faced with all of the things that you could do, how do you prioritize and select the initiatives and actions that will provide the best results?

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