Why agencies need to understand business to be business partners

Delivery

If you are a marketer of a publicly listed company, then I suggest you try this little exercise with your agency account team. Or if you manage an agency with publicly listed clients then try this with your client management team. Ask them in conversation how they think the client’s share price is performing based on the 90-day trends?

Read more at:
https://www.trinityp3.com/2019/10/agencies-need-to-understand-business/

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