Understanding Strategic Meetings Management

According to the GBTA groups and meetings committee, Strategic Meeting Management (SMM) is the management of enterprise-wide meeting-related processes, spend, volume, standards, suppliers and data in order to achieve measurable business objectives that align with the organization’s strategic goals/vision, and deliver value in the form of quantitative savings, risk mitigation and service quality.

Read more at:
https://www.cvent.com/en/blog/events/understanding-strategic-meetings-management

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