Strategic Management in Fashion

The core of strategic management taught in Business Schools around the world is Professor Michael E Porter’s five forces, along with his seminal article “What is Strategy?” The aim of this approach is to achieve competitive advantage that has some durability and longevity. Two approaches achieve this. One is to be more effective as a company, by undertaking different activities; the other is to be more efficient as a company by using different approaches, to a similar end as your competitor.

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