76% of organizations use a strategic content management approach

Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy.

The majority of marketers say that their organization takes a strategic approach to managing their content. According to new research from the Content Marketing Institute, 76% of marketers state that their company follows a strategic approach when it comes to content marketing.

Read more at:
https://www.smartinsights.com/content-management/organizations-use-strategic-content-management-approach/

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