Grocery distributor uses data to justify quality service strategy

Grocery wholesale distributors use networks for buying power and breadth of product range. For many members of the Countrywide Food Service Network, data analytics is the new secret weapon to stay competitive.

Kimberley Marketing (KM) is a wholesale grocery distribution business and a cash and carry retail store. Phil Brittain runs the business from Kununurra, a town in far north Western Australia, with the closest cities being Darwin, 500 miles away and Perth, a further 2000 miles south.

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