Developing a Business Growth Strategy from Consumer Research

Only half of startups survive more than five years, and only a third make it to ten years. To ensure sustainability of business, you must create growth strategies. A tangible plan is a defining factor that determines whether you will create growth or devalue the business. A business growth strategy should integrate consumer research to capitalise on market opportunities and keep a pulse on their market dynamics. Here are tips on developing a business growth strategy from consumer research:

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