What is the importance of Strategic Business Management?

Building a sound business strategy is now a requirement, only recently we have seen British brand, House of Fraser, go into administrationbecause of poor strategy and other brands such as Debenhams have reinvented themselves and also improved their digital offering, something House of Fraser have failed to do. Another example is Blackberry, who fell behind to the innovations and forward-thinking of competitors, like Apple.

Increasingly, strategic management has become crucial in the world of business and the ever uncertain environment and fast changing world in which we live and work.

More information: https://www.gisma.com/blog/what-is-the-importance-of-strategic-business-management

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