A digital marketing strategy has multiple layers to it. How you choose to define it entirely depends on the nature of your business. However, it calls for choosing between inbound and outbound marketing. Before we discuss at length about why inbound marketing is important for your business, let’s first understand the concepts.
Inbound marketing is relatively a new marketing practice. It focuses on ‘pulling’ the target customers by feeding them two-way engaging and interactive content. It uses mediums like blogs, social media, influencer marketing, websites, search engines, etc.