Managing Marketing: The need for short, medium and long term strategy

Mari Kauppinen is Head of Marketing, Digital, Channels and Demand Generation at IBM Australia, a speaker and on the Advisory Board of AdTech Sydney 2019. Here Mari shares with Darren her view of changes in marketing for B2B, B2C and what she calls B2I enabled by data and technology and the need for marketers to take a short, medium and long-term view of their strategy. You can hear Mari speak at AdTech Sydney March 12 & 13 2019. Details available here:

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