Content strategy is a rapidly growing field dedicated to planning, creating and managing content in all its forms. Giant corporations and small enterprises alike are realizing the importance of good copy, and hiring writers to design their words. In the past couple of years, many international tech companies created positions in their staff for product writers. For growing businesses and start-ups, deciding to hire a dedicated copywriter can be a tough decision, as it means prioritizing things that are often seen as nice to have.
More information: https://blog.craft.io/2018/10/31/content-strategy/