How to Build an Employer Brand to Attract Top Talent

Finding the right candidates and convincing them to join your team can be tough in today’s talent-short environment. It seems as though countless companies are competing for the same skill sets, meaning that you have to settle for the “closest” thing to your perfect hire, or risk having a gap in your staff for several months.

Unfortunately, the price of a bad hire can be astronomical, meaning that most companies just can’t afford to waste money on the wrong employee.

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