Companies Are Strategic When They Understand the Process

“The best laid schemes of mice and men go often askew”

(Robert Burns, “To a Mouse, on Turning Her Up in Her Nest with the Plough”, 1785)

If poet Robert Burns were a CEO in today’s operating environment, we expect he’d use that line…often. In fact, is there a better way to manage expectations for a strategic plan with leaders and staff?

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