Hybrid Product Launches

What is a hybrid product launch?

A hybrid product launch is a product launch that incorporates both physical and virtual elements. By enabling virtual attendees to take part in the product launch from any location on Earth, this type of event enables businesses to reach a larger audience. In-person attendees can still take advantage of the standard features of a product launch, such as the opportunity to see and touch the product and interact with the product team. Online tools to engage distant participants, such as live streaming of the event, virtual product demonstrations, interactive Q&A sessions, and more, are frequently used in hybrid product launches.

Since attendees won't need to pay for travel and lodging, this type of event may be less expensive than a conventional in-person product launch. Businesses can also gather insightful data about audience participation and feedback, which they can use to improve subsequent product launches. We provide webcasting and live-streaming services to allow hybrid auction events to be viewed by a worldwide audience.

We at Globibo, also offer hybrid entertainment event services that combine the best of in-person and virtual events to create engaging and memorable hybrid networking experiences for audiences around the world.

We are dedicated to giving you the best service and making your event a success at our Event & Conference Technology Services. To find out more about our offerings and how we can help you have a successful event, get in touch with us right away.

How we can help you?

A hybrid product launch can be advantageous for a company for a number of reasons:

  1. Increased Reach: A hybrid product launch allows companies to reach a wider audience than a traditional in-person launch. By including a virtual component, companies can connect with customers, media, and other stakeholders from around the world, increasing exposure for the product and the company.

  2. Cost Savings: Hybrid product launches can be more cost-effective than traditional in-person launches. By including a virtual component, companies can eliminate some of the costs associated with travel, lodging, catering, and other expenses associated with hosting an in-person event.

  3. Flexibility: Hybrid product launches offer attendees flexibility in how they participate. Virtual components allow attendees to participate in the event from the comfort of their own homes or office, while in-person components allow attendees to see and touch the product and meet the product team.

  4. Valuable Data Insights: A hybrid product launch can provide valuable data insights, such as attendance numbers, engagement metrics, and feedback from attendees and this data can be used to improve future product launches and create a better experience for attendees.

  5. Increased Engagement: Hybrid product launches offer multiple ways for attendees to engage with the product and the company.

In conclusion, our hybrid product launch services can be a valuable tool for companies looking to launch new products, expand their audience, gather valuable data, and provide attendees with a more flexible and engaging experience.

Hybrid product launching services - what to look for

When looking for hybrid product launching services, the following points should be considered:

  1. Experience: Search for a service provider with a track record of successfully planning and implementing hybrid product launches. Request testimonials and examples of prior events they have managed.

  2. Technology: To host the virtual portion of the product launch, the service provider should have a dependable and user-friendly technology platform. Live streaming, virtual product demonstrations, and interactive elements like chat rooms and Q&A sessions should all be supported by the platform.

  3. Services for Event Planning: The supplier should provide complete services for event planning, such as venue selection, logistics, and event marketing. They ought to be able to assist with everything from planning an event calendar to coordinating the virtual component's technical aspects.

  4. Engagement of the audience: The service provider should have methods and resources for interacting with both live and virtual attendees. Live polls, social media integration, and networking opportunities are a few examples of interactive activities that could be included.

  5. Data Analytics: The service provider should offer data analytics tools to measure attendee engagement, track attendance, and gather feedback. This information can be used to improve future events and refine marketing strategies.

  6. Flexibility: The service provider must be able to adapt their offerings to your business's and the product launch's unique requirements. They should be willing to work with you to create a unique and memorable event that aligns with your goals and objectives.

In general, when searching for hybrid product launch services, it's critical to pick a provider with expertise, a dependable technology platform, and a focus on energizing attendees and obtaining insightful data. Additionally, the service provider should be adaptable and eager to collaborate with you to design an event that is tailored to your unique requirements.

At Globibo, we can meet all of your aforementioned needs. Contact us today to learn more about it.


Q1. What are the benefits of a hybrid product launch?
Ans. Reaching a wider audience, being more economical, increasing engagement, getting better data insights, and being more flexible are all advantages of a hybrid product launch.

Q2. How do I plan a hybrid product launch?
Ans. Planning a hybrid product launch should begin with defining your goals and objectives, picking the ideal location, picking the best technology platform, producing interesting content, and advertising the event to your target market.

Q3. What type of technology is needed for a hybrid product launch?
Ans. A hybrid product launch may require the use of interactive tools like virtual reality or augmented reality, as well as video conferencing software, live streaming software, event management software, and other technical components. The technology used will depend on the specific goals and needs of the event.

Q4. How can I engage both in-person and virtual attendees during a hybrid product launch?
Ans. Engaging both in-person and virtual attendees can be done through a variety of means, including live demonstrations, interactive activities, networking opportunities, and real-time Q&A sessions. All attendees should have the chance to participate in and engage with the event.


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Jess Mondragon
Virtual AGM - Governing Sports Body

"We used Globibo’s Virtual AGM platform for our organization’s Annual General Meeting in 2020 and it went exceptionally well. Not just the platform but especially the team was very supportive in making sure the entire event created a great experience for our shareholders. Also, our auditors were impressed by the setup."

Head Client Relationship at International Financial Services Company

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