Telemarketing Training

Telemarketing Training Program

Virtually everybody in corporate sales today sells over the phone, at least part of the time. Telemarketing and Telesales start from the first cold call to telephonic follow-up processes as well as every communication during the Account & Relationship Management phases. Telephone Skills are a key driver of sales performance and in the environment of social media and younger staff, many levels of telephone marketing and telesales skills need to be explained, rehearsed, and practiced.

This 1-day workshop will show your team how the telephone can supplement, enhance, and sometimes replace other means of marketing and selling activities, and how a personal approach can dramatically increase sales success. We will also talk about how to hone communication skills, the ability to persuade, and techniques to personalize each sales call.

Specific learning objectives of our Tele-Marketing & Tele-Sales Training Program include developing the ability to:

• 1. Build trust and respect with customers and colleagues.
• 2. Warm up your sales approach to improve success with cold calling.
• 3. Identify ways to make a positive impression.
• 4. Identify negotiation strategies that will make you a stronger seller.
• 5. Create a script to maximize your efficiency on the phone.
• 6. Learn what to say and what to ask to create interest, handle objections, and close the sale.

The Telemarketing training program is based on our standard training execution approach:

1. Analysis of telemarketing requirements, the customer's industry type, and target market
2. Preparation of customized Tele-Marketing training material
3. Tele-marketing Training delivery
4. Training feedback & review from participants, trainer, and management

To learn more about the full GALTA approach, please check out our GALTA method.

Telemarketing Training

Full Infographic on:Slideshare:Telemarketing Training

Telemarketing Training Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Students will also have an opportunity to identify their learning objectives.

Pre-Assignment Review

To start the day, participants will discuss the answers to their pre-assignment.

Verbal Tele-marketing Communication

This session will explore the components of a good sales voice and how participants can sound their best on the telephone. Participants will also think about what customers hear when they place a phone call to their organization, and how they can create a service image.

Tele-Marketing Language Style

In this session, participants will look at other facets of language and how we can be better salespeople by choosing a positive language.

Basics for Selling by Phone

This session will help participants put a different spin on selling by phone. Topics will include maintaining a positive outlook, building rapport, and remembering names.

Trust in Tele-Marketing

Next, participants will discuss ways to build trust and respect.

Tele-Marketing Phases

A good understanding of the phases of negotiation is a great asset to a sales professional. This session will explore the phases of the negotiation and introduce participants to some of the most common types of negotiation.

Tele-Marketing Communication Essentials

During this session, participants will work on their listening and questioning skills.

Tele-Marketing Script

Now that participants have some fundamental tools, they will develop a script that can be used for any sales call.

Pre-Call Planning

We do not believe in a canned call, but we do believe in a planned call. This session will highlight the important steps in call planning.

Phone Tag & Call Backs

Next, participants will discuss some ways to make the most of voice mail.

Tele-Marketing Follow-Up

During this session, participants will identify ways to avoid missed opportunities by tracking their calls and following up.

Closing the Sale

This final session will give participants some ways to ask for and close the sale.

Workshop Wrap-Up

At the end of the day, students will have an opportunity to ask questions and fill out an action plan.