Personal Brand Development Training

Personal Brand Training Program

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

Ask yourself these questions:

  1. Are you known for something of value or are you a victim of others branding you?
  2. Would you rather be leader than a doer; a professional rather than a young inexperienced graduate; or a CEO rather than a mere executive?

What is Personal Branding?

Branding has always been associated with products. But Personal Branding is about self-promoting yourself, your achievements, and even the obstacles and defeats in your life. You “promote” yourself to increase your visibility and awareness by others. Self-promotion is not bragging about yourself, but just letting people know who you are and what you do. Learning Personal Branding at Globibo will enable you to develop strategies and actions to guide your personal brand.

Why Personal Branding?

Personal branding has never been more important than it is today. Globalization has made the world smaller, and social media has made the world more connected and more competitive. Therefore, your competition for a job or business opportunity may be anywhere in the world and you need to differentiate yourself from your competitors.

In fact, with the average person changing jobs every 2-3 years and the increasing footprint of freelancers on the workforce, personal branding is assuming more and more importance. Nobody knows exactly how many freelancers there are in the world, but with estimates running at tens of millions, standing out from the competition with a strong personal brand is essential if notable success is your goal. If you are aiming high, but not spending adequate time on personal branding, you will surely miss the target.Do not miss good opportunities or allow others to beat you in the competition!

This course is a two- or one-day exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Personal Brand Building Course - Learning Objectives :

The following objectives have been defined for the program but are subject to customization for the participants.
  • Speak in terms of the impact and influence that they want to have in life and work
  • Understand their personal style in terms of their personal brand
  • Develop skill in areas like focus, concentration, and communication to support their brand
  • Build credibility and trust by living their brand
  • Take ownership of their image, both online and in person
  • Social Media Management & Personal Brand

Personal Brand Training Personal Brand Training

Full Infographic on:Slideshare: Personal Brand Training

Personal Branding Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the Personal Branding workshop. Students will also have an opportunity to identify their personal learning objectives in the context of Personal Branding. The instructor will also assess the current background and experience of all participants in regards to Personal Branding.

The following 14 Brand Building Course Modules can be re-arranged to customize the program according to the needs of the participants.

1. Importance of Personal Brand

First, we will define what a personal brand is and what its major elements are. Every individual has own priorities and objectives in regards to developing her/his personal brand. We will also explore how to define the wow factors / a unique personal value proposition and what success means.

2. Your Personal Brand Approach to Others

Next, participants will complete an assessment to help them define their brand style. The assessment will describe your current self-perception and self-confidence in your personal brand.

3. Outside Personal Branding Perception

First impressions can have a big impact on a personal brand. In this session, participants will learn how to dress for success, show proper etiquette, and monitor their voice. The session covers the rather easy basics of developing your personal brand.

4. Looking at the Inside

This part of the training will help participants develop and improve skill at concentrating, getting work done, and building their confidence.

5. Setting Personal Brand Goals

If participants really don’t have a good understanding of what they actually want, it’s hard to represent their brand and have the desired impact. In this session, participants will use the SPIRIT framework to set some brand-related goals. Techniques for developing flexibility and resiliency will also be discussed.

6. Networking for Brand Success

This session will give participants some ways to use networking to build their brand.

7. Personal Brand Communication Strategies

Good communication skills are another important part of personal impact. This session will explore speaker and listener biases, active listening skills, and difficult communication situations.

8. Building Your Personal Brand Credibility

Credibility can make or break a brand. Will get to know the factors that impact your credibility include small things (like remembering to think of people and send a thank you note) as well as big things (like being punctual). This session will give participants five ways to develop trusting relationships. The session is divide into 5 sub categories:

  • Stop talking, start doing - How to start working on the plan.
  • Learn how to improve mistakes
  • Be there for people
  • Be assertive
  • Be yourself

9. Brand You

In this session, participants will learn about the different elements of a personal brand. They will also start designing and outlining their brand standards. How to tell your brand story, what you want to say and how to present your brand story.

10. Living Your Personal Brand

Next, participants will discover ways to demonstrate their brand. In interactive role plays and presentations the participants will create pattern of presentation and fine-tune details of behaviour and communication.

11. Managing Your Social Media Presence

In this session, participants will learn how to find out what people are saying about them online and why it matters. Learn about how to set up digital searches. Importance of images, articles, emails, email-signatures and comments in digital marketing.

12. Having Influence

This session will share persuasion, negotiation, and negation techniques to help participants have real impact.

13. Dealing with Challenging People

In order to have a real impact, we must be able to work with all types of people. This session will give participants a framework to get to the heart of any problem. They will also learn some strategies for handling common types of difficult people.

14. Presentations & Meetings vs your personal brand

In this session, participants will learn how to make the most of public speaking and meetings.

15. Personal Brand Building Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask further questions and fill out an action plan. The action plan describes short and mid-term tasks that can be implemented immediately to create short term wins as well as to get onto the right roadmap for mid-term success. The plan may include further interventions with the instructor, coaches or mentors to further improve or review the brand building activities.

What you will takeaway after completing personal branding training?

As a result of taking part in the Personal Brand Training Program, you will a clear and holistic understanding of your own personal band and recognition of your strengths and features - by knowing:
  • your assets
  • what you are selling
  • your added value

Then you will be ready to build your brand by utilising what you have learned on the program about networking and boosting your social media presence.

Personal Brand Training Execution

Our Personal Brand workshops are executed around the world. The trainers depend on the target segment and learning needs of the training program. The courses can be implemented in blended / hybrid models or in traditional classroom-style programs. To learn more about our Personal Brand Development program or to get a customized proposal, please contact us. To learn more about our Training approach or eLearning Concepts, please check out our Web site or give us a call.

Personal Branding Training Approach

Our Personal Brand Training Curriculum covers the full spectrum of knowledge required to develop true Personal Brand professionals. Designed and curated from Personal Brand Training experts of different domains together with our panel of trainers and Academic Board, the Personal Brand training program balances depth and spectrum acknowledging the latest trends as much as most important Personal Brand basics.

Our standard PPersonal Brand Courses can be customized according to the current priorities of the organization or teams. With our mix of traditional classroom lessons and online learning media, we can create an Personal Brand training program that drives particular knowledge and processes that support the individual and specific responsibilities.

We can provide our Personal Brand Training Program at any location around the world. With several clients we run regional or global training programs that ensure consistent training and skill-sets at different locations.

Globibo Training

Our Training Curriculum

Globibo is not just providing the basic Corporate Training topics, but has customized 25 industry-specific training curriculum. The industry-specific curriculum describe a full development path to become a subject-matter expert in a particular domain.
Globibo Training

Our Training Approach

The Globibo Advanced Learning & Transition Approach (GALTA) is based on 6 Steps. We believe that modern technology simplifies the transition of learning into application. This is why we choose the latest learning methods and tools to provide the learner the right support until the learning can be applied in the day-to-day functions of your life and job. [ more ]
Globibo Training

Our Trainers

World-class Trainers have to come with the right blend of experience and theoretic knowledge as well as didactic and teaching competence. Our rigerous Academic board works with subject matter experts and trainers around the world to find the right blend of theory and method to facilitate the most efficient and effective learning experience.

Personal Branding eLearning

Our eLearning team provides standard pre-packaged elearning modules for Personal Brand trainings as well develops bespoke solutions based on your specific needs. eLearning modules can be desktop or mobile based with or without SCORM integration.

Main Elements of Personal Branding eLearning:

  • Introduction to Personal Branding
  • Self-assessment & Strategy
  • Case studies & Action Planning
  • Quizzes & Assessment series
  • Progress report at the end of the eLearning
  • Certification of completion

For more information about our Personal Brand eLearning Solutions, please contact us.

Training Programs

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Contact

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  • +86 21 8024 6090
  • info.cn@globibo.com
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  • +49 (030) 8093 5151
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Our partnership with www.talentone.org facilitates both organizations exchanging valueable insight in the area of talent development and training. For more information check out www.talentone.org.
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