Personal Brand Development Training

Personal Brand Training Program

Abigail Van Buren, the writer of Dear Abby, once said, “There are two kinds of people: those who come into a room with the attitude, ‘Here I am!’ and those who have the attitude, ‘There you are!’”

This course is a two- or one-day exploration about the type of impact we want to have in life and work. Participants will consider and define the influence that they can have on their life and work. They will also learn skills for success and how to create those circumstances.

Personal Brand Building Course - Learning Objectives :

The following objectives have been defined for the program but are subject to customization for the participants.
  • Speak in terms of the impact and influence that they want to have in life and work
  • Understand their personal style in terms of their personal brand
  • Develop skill in areas like focus, concentration, and communication to support their brand
  • Build credibility and trust by living their brand
  • Take ownership of their image, both online and in person

Personal Branding Course Overview

You will spend the first part of the day getting to know participants and discussing what will take place during the Personal Branding workshop. Students will also have an opportunity to identify their personal learning objectives in the context of Personal Branding. The instructor will also assess the current background and experience of all participants in regards to Personal Branding.

The following 14 Brand Building Course Modules can be re-arranged to customize the program according to the needs of the participants.

1. Importance of Personal Brand

First, we will define what a personal brand is and what its major elements are. Every individual has own priorities and objectives in regards to developing her/his personal brand. We will also explore how to define the wow factors / a unique personal value proposition and what success means.

2. Your Brand Approach to Others

Next, participants will complete an assessment to help them define their brand style. The assessment will describe your current self-perception and self-confidence in your personal brand.

3. Outside Branding Perception

First impressions can have a big impact on a personal brand. In this session, participants will learn how to dress for success, show proper etiquette, and monitor their voice. The session covers the rather easy basics of developing your personal brand.

4. Looking at the Inside

This part of the training will help participants develop and improve skill at concentrating, getting work done, and building their confidence.

5. Setting Personal Brand Goals

If participants really don’t have a good understanding of what they actually want, it’s hard to represent their brand and have the desired impact. In this session, participants will use the SPIRIT framework to set some brand-related goals. Techniques for developing flexibility and resiliency will also be discussed.

6. Networking for Brand Success

This session will give participants some ways to use networking to build their brand.

7. Brand Communication Strategies

Good communication skills are another important part of personal impact. This session will explore speaker and listener biases, active listening skills, and difficult communication situations.

8. Building Your Brand Credibility

Credibility can make or break a brand. This session will give participants five ways to develop trusting relationships.

9. Brand You

In this session, participants will learn about the different elements of a personal brand. They will also start designing and outlining their brand standards.

10. Living Your Personal Brand

Next, participants will discover ways to demonstrate their brand. In interactive role plays and presentations the participants will create pattern of presentation and fine-tune details of behaviour and communication.

11. Managing Your Social Media Presence

In this session, participants will learn how to find out what people are saying about them online and why it matters.

12. Having Influence

This session will share persuasion, negotiation, and negation techniques to help participants have real impact.

13. Dealing with Challenging People

In order to have a real impact, we must be able to work with all types of people. This session will give participants a framework to get to the heart of any problem. They will also learn some strategies for handling common types of difficult people.

14. Presentations and Meetings vs your personal brand

In this session, participants will learn how to make the most of public speaking and meetings.

15. Brand Building Workshop Wrap-Up

At the end of the course, students will have an opportunity to ask further questions and fill out an action plan. The action plan describes short and mid-term tasks that can be implemented immediately to create short term wins as well as to get onto the right roadmap for mid-term success. The plan may include further interventions with the instructor, coaches or mentors to further improve or review the brand building activities.

Personal Brand Training Contacts

To learn more about our Personal Brand Development program or to get a customized proposal, please contact us. To learn more about our Training approach or eLearning Concepts, please check out our Web site or give us a call.

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